ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

JUNE 26, 2024

Fellow SEO Kristina Azarenko conducted an X survey , which shows that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. Their primary motivation is usually around growth KPIs or market share, so speak to them in those terms.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. In most cases, the assumption that users converted on the same browser and the same device as their first site visit was fair. Attributed value for (direct)/(none) = $500/($300+$500) = $500/$800 = 0.625 x $500 = $312.5.

X-functional 93

X-functional SQL Campaign Launch 93

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Spend a day with delivery drivers, retail staff, and social media and customer support teams. What’s the experience like? How do these experiences fit into the overall journey? waterfall, agile , etc.)?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

MAY 14, 2014

It’s also important to note that their focus didn’t just seem to be “conversions” but more on an overall user experience. On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

MARCH 7, 2017

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. What are you motivated by?

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 23, 2019

Personas are fact-based (derived from user research) but fictional representations of your users. They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. method for finding patterns in how users expect to find content or functionality.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

JANUARY 14, 2016

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. The metric can be any in-app event and is calculated per different timeframes, which represent the first X activity days per user, and then accumulated among all users (that’s why the graph never drops).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

SEPTEMBER 9, 2016

Researching how visitors experience your site, what their motivations are and what problems arise will help inform your optimization efforts. While certainly important, these documents amount to little more than the technical specifications, leaving exactly how the website will fulfill the multiple user objectives (UX) wide open.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

SaaStr

DECEMBER 31, 2019

They should trust the security that the product has without sacrificing the user experience. So really thinking through the value that you deliver and how’s your smart product that really helps users get their work done versus getting on their way. Otherwise it breaks the user experience. Ciara : Cool.

Product 58

Product B2B X-functional Growth 58

ConversionXL

APRIL 3, 2018

7 drivers of optimization success. Value = (Knowledge + Process) x Skill x Attitude. Gary Angel – Extending User Experience Analytics into the Real (non-digital) World. Gary Angel on stage now, using his experience to map, analyse and optimize offline brick-and-morter stores. Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

AUGUST 15, 2020

And the good news at New Relic is we can do all three, but only if we align to the business drivers and keep in mind just how dynamic those are. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. I mean, what do they do?

Retail 105

Retail Start-ups Drivers/motivators Up-sell 105

SaaStr

AUGUST 30, 2019

Because you won’t hit the goals, but if you … to your point, if you make them too easy, then there’s no motivation. Whitney Bouck: And the other thing that motivates me is I love looking for the underdog. And by the way, the user experience was a total afterthought.

X-functional 57

X-functional Drivers/motivators Start-ups Engineering 57

SaaStr

JANUARY 10, 2020

What are the drivers of its death? All these little nuance things, all the little problems that creep their way out, challenges with keeping team motivated or anything else, it’s just kind of, I don’t remember anything from that time period, but trying to handle the growth. Why is this? Nothing mattered.

X-functional 58

X-functional Start-ups Drivers/motivators Go To Market 58

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 97

GTM Gambling B2B E-commerce 97

Sales Hacker

APRIL 29, 2025

It is user research, right? ’cause you get two things from product and user research. It’s a core function of product marketing. You can’t even do strategy without that good user research. We are gonna make great user experiences, it’s the code, work is a scale, blah, blah, blah.

GTM 83

GTM Product X-functional Start-ups 83

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. 6 Factors that can increase motivation and action: Seeking Pleasure. 6 Factors that can decrease motivation and action: Time. Motivation = Emotion.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77