Remove E-commerce Remove Go To Market Remove Pipeline
article thumbnail

GTM 117: From 0 to Acquisition in 3.5 Years Through Community-Led Growth with Cliff Simon

Sales Hacker

With almost two decades of broad technology experience, he has anchored GTM teams in SaaS & Service industries including consulting, network & communications, software, e-commerce, and supply chain. Predictions for the future of go-to-market, including the rise of micro-businesses and AI.

GTM 109
article thumbnail

Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

Partnerships create very low marginal CAC, and they scale brilliantly — two properties that are rising in demand given current market conditions. Have a look at this network map of the e-commerce partner ecosystem. RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed.

Pipeline 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. Ideal e-tailer profile. beforehand.

article thumbnail

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. They start worrying about how many touchpoints are sales and marketing hitting. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.

GTM 106
article thumbnail

What Is Product-Led Sales? The Ultimate Guide

Salesforce

Discover how to make product-led sales a part of your go-to-market strategy. Sales Selected 360 Highlights Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. What you’ll learn: What is product-led sales? Why are product-led sales important?

Product 86
article thumbnail

How to Market and Sell to the B2B Buying Committee

Heinz Marketing

Understanding factors like purchase timeframes, number of buying centers and members, as well as what level a purchase decision can be made can massively help marketers and sellers more effectively plan and go to market with the right content, message, channels and expectations in mind. Who plays a role in that buying scenario?

B2B 128
article thumbnail

The Right Way to Build Your First RevOps Team

Salesforce

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. Prioritize pipeline: If resources are limited, focus RevOps on top-of-funnel pipeline, and expand to post-sales renewals or cross-sell/upsell later.

GTM 98