PandaDoc

OCTOBER 3, 2023

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

MAY 13, 2016

In fact, UIE found impulse purchases represent almost 40% of all the money spent on e-commerce. Trust symbols, such as the BBB logo. Low-price guarantees. Site navigation and design, according to the research, was as important if not more important than pricing. What Type of Person Makes Impulse Purchases?

Entertainment 73

Entertainment Sell E-commerce User Experience 73

Salesforce

MARCH 12, 2024

Unlike paid media traffic, where every click costs money, organic traffic is earned from the trust of search engines, which will place your pages higher on SERPs if they feel your content is relevant and trustworthy. These short descriptions play a key role to ensure that a user clicks through to a website from a SERP.

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

PandaDoc

JUNE 1, 2023

Sales reps face a variety of challenges in their day-to-day work, from managing customer expectations and navigating complex pricing structures to juggling multiple deals at once. Doing so requires internal consultation, meaning your customers have to wait, which then brings frustration and losing trust from their side. Try PandaDoc 2.

E-commerce 52

E-commerce Profit margin Legal Price 52

Salesforce

JANUARY 17, 2024

B2B sales target large groups of decision-makers (upwards of 10-14 people ) who make purchase decisions for high-priced products or services that typically affect the entire organization. Make your digital selling experience intuitive — from first exposure to the final “Buy” button. Foster that human connection!

E-commerce 64

E-commerce B2C B2B CRM 64

Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0.

E-commerce 126

E-commerce Launch Campaign Retail 126

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. Build trust through recriprocity. Main focus – start testing your pricing model and the value proposition (what resonates with the clients). Building trust. Optimize for getting people to become more frequent users.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JANUARY 4, 2015

Websites have different target audiences, different marketing, positioning, pricing, product selection, seasonality. Failed Best Practice #2: Trust Seals. Trust seals are heralded as key parts of a checkout flow because they increase the authority of a page. In this case, trust seals decreased conversions by nearly 1.6

Conversion 123

Conversion Trust E-commerce Price 123

ConversionXL

JANUARY 6, 2012

Provide information on what exactly will they learn and what will they be able to do once they read the e-book. Beef up on all kinds of trust elements. It’s all about building trust. On your pricing page, you’re not emphasizing the different between packages enough. Such things diminish trust.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

ConversionXL

AUGUST 17, 2016

But generally it’s no secret that optimizing the user experience for different devices is important as shoppers jump from device to device before making a purchase and more people are starting to convert on mobile and tablet devices. Do you think Bob cares more about free shipping or getting the price down? The “From Name”.

Campaign 74

Campaign Process A/B testing CTR 74

SaaStr

JULY 10, 2020

Another benefit was the ability and the confidence, frankly, to experiment. Get back into experimentation mode with our business model, with our pricing, to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny, which is in fact what we did.

E-commerce 77

E-commerce Price Start-ups Growth 77

ConversionXL

APRIL 4, 2012

Recommended reading: E-Commerce Copywriting: The Guide to Selling More. An E-tailing Group study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’). is more appealing to many than a discount that cuts the purchase price by $10. High price.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

APRIL 6, 2016

C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Since a user is exposed to over 15 concurrent experiments. Image Credit: Punchline Copy.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77