Wed.Mar 26, 2025

article thumbnail

LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you’re not leveraging LinkedIn , you’re already behind. It’s that simple. LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. It’s an absolute must. Forget about viewing it as a job-hunting platform. LinkedIn is where deals are made, brands are built, and partnerships are formed.

Closing 62
article thumbnail

41% of brands using AI for video, up from 18% last year

Martech

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear SaaStr: What Skills Do I Have to Learn To Get Good At Enterprise Sales?

SaaStr

Dear SaaStr: What Skills Do I Have to Learn To Get Good At Enterprise Sales? If you haven’t done enterprise sales yourself before, the biggest thing to understand: you can do it. But,you’re going to have to hustle. Really, really hustle. Many founders who haven’t done sales before want the customers and leads and users to come to them.

article thumbnail

Does Context Matter? Introducing ContextualJudgeBench for RAG and Summarization Evaluation

Salesforce

AI is rapidly transforming industries, empowering businesses to enhance customer experiences, improve efficiency, and make smarter decisions. But an essential question arises: How can we ensure that AI is creating accurate and grounded answers? Recently, automatic methods for evaluating model responses, like using Large Language Models (LLMs) as judge models have been deployed to assess and critique model responses on-demand.

article thumbnail

Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

article thumbnail

How the event-first approach to marketing can maximize research ROI

Martech

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.

Launch 120
article thumbnail

Tips to Optimize Your Ecommerce Store with AI

Salesforce

When you’re running an ecommerce store, the chances are that you keep track of thousands of moving pieces every single day. You have to maintain inventory, help customers, and stay on top of trends all at once. Luckily, with artificial intelligence (AI) , you got this. AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources.

Price 52

More Trending

article thumbnail

The Secrets Inside Google Cloud’s Unstoppable Growth with Sarah Kennedy, Vice President Google Cloud Marketing

SaaStr

In our latest episode of the SaaStr Whats New series, SaaStr CEO and founder Jason Lemkin spoke with Sarah Kennedy, VP of Google Cloud Marketing. The conversation explored Google Clouds rapid growth, its AI-first approach, and what the future holds for the cloud ecosystem. 5 Interesting Learnings from Google Cloud’s Journey with AI Here are five key learnings about AI at Google Cloud from the interview with Sarah Kennedy: 1.

Growth 57
article thumbnail

Is your email platform built for today’s email challenges?

Martech

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Research by SAP Emarsys and Deloitte found email was the preferred channel for consumers to interact with brands (chosen by 40% of respondents), well ahead of brand websites (28%), mobile apps (24%) and SMS (21%).

article thumbnail

How AI Knowledge Bases Enhance Self-Service, Support, and Retention

G2

Imagine standing in a queue to order a burger, and by the time you reach the counter, the store is out of burgers. You know that sinking feeling, right? But what if you could use a self-order kiosk to skip the queue and get your burger? Wouldnt it be great to self-serve, save time, and have easy access to what you need? Now, imagine that same convenience in a B2B setup.

Service 52
article thumbnail

5 Interesting Learnings from Rubrik at $1.1 Billion in ARR

SaaStr

So there have been just 5 SaaS IPOs since 2021, but more are coming. SaaS Security leader Rubrik has performed the best of all of them, with a market cap of a stunning $14 Billion (!) The numbers are epic: $1.1 Billion ARR 39% growth. (!) 120% NRR 80 NPS That’s close to as good as it gets, folks. And come meet Co-founder and CTO Arvind Nithrakashyap at 2025 SaaSrtr Annual , May 13-15 in SF Bay!!

article thumbnail

How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

article thumbnail

Exceeding Client Expectations III

Adaptive Business Services

This past winter, I had an issue with my heat pump freezing up. This was a first for me. They worked on it off and on for two to three weeks. They never told me that some amount of ice was normal. My expectation, as I did not know any better, was that no ice was normal. I had to ask to find out. All of this could have been avoided if the company had taken the time to clearly set expectations for me instead of allowing me to set my own.

Clients 86
article thumbnail

Mastering Chess Strategy and Sales Conversations: How Openings Win in Both Games

Iannarino

Discover how mastering strategic openings can elevate your sales game. Learn essential techniques to start strong and secure client trust from the very first meeting.

Gaming 241
article thumbnail

The Insight Engine Will Bring AI to Membrain

Membrain

For some time now, our sales teams have increasingly fielded questions about Membrains AI capabilities. Consistently, our answer has been: It does not have any. As AI tools became more and more common as enhancements to software applications, the questions became more insistent, and our answer remained the same: No, Membrain does not have AI capabilities yet.

article thumbnail

Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI

David Meerman Scott

A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AIs Pirated-Books Problem shows how employees at Meta, all the way up to MZ (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.

64
article thumbnail

New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

article thumbnail

Sales Success Is a Bracket, Not a Bet

Salesfolks

Over the past week, my NCAA March Madness bracket ranked as high as 7th place nationally out of millions. It wasnt luck. Ive been filling out brackets for years, and each year I learned something small, adapted, and improved. It struck me how much this mirrors what separates good salespeople from great ones: consistent learning, calculated risk, and fine-tuning strategy over time.

Sales 59
article thumbnail

SEO in the Age of AI: Expert Insights from Kevin Indig [+ Video]

G2

Explore Kevin Indig's insights on navigating SEO in the AI era, tackling industry shifts, and future-proofing strategies for startups and enterprises.

59
article thumbnail

Bloomberg: OpenAI to Hit $12.7 Billion in Revenue This Year. But Won’t Be Profitable Until $125 Billion in Revenue.

SaaStr

So Bloomberg has the latest financials and data on OpenAI and it’s pretty interesting — and a tale of two worlds. One where growth is beyond jaw dropping. But also where profitability is almost out at infinity. Bloomberg reports: Open AI did $3.7 Billion in revenue last year, plans for $12.7 Billion this year and $29.4 billion next year But doesn’t expect to be cash-flow positive until 2019 at $125 Billion in revenue; and OpenAI is in talks to raise a round at a $300 Billion va

Growth 90
article thumbnail

My Review of the 7 Best Social Media Management Tools

G2

Heres the thing most blog posts wont say: a lot of top-rated social media management tools are overhyped and flat-out not built for real marketing teams.

52
article thumbnail

Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

article thumbnail

Introducing Text2Data: A Low-Resource, Text-to-Anything AI for Data Generation

Salesforce

Natural language has long served as a powerful bridge between humans and machines, enabling intuitive interaction and precise control over AI systems. While fields such as image editing, audio synthesis, and video generation thrive on abundant data — text pairs to train a powerful generative model, many critical domains are facing a significant challenge: the scarcity of labeled data.

article thumbnail

AI Localization: Transforming the G2 Buyer Journey

G2

G2 recently hosted our first-ever Reach Europe event, where c-suite executives and GTM leaders from brands like UserTesting, Cognisim, and more joined us to explore AI's evolving impact on business strategy and market expansion in Europe.

GTM 52