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If you’re not leveraging LinkedIn , you’re already behind. It’s that simple. LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. It’s an absolute must. Forget about viewing it as a job-hunting platform. LinkedIn is where deals are made, brands are built, and partnerships are formed.
A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
Dear SaaStr: What Skills Do I Have to Learn To Get Good At Enterprise Sales? If you haven’t done enterprise sales yourself before, the biggest thing to understand: you can do it. But,you’re going to have to hustle. Really, really hustle. Many founders who haven’t done sales before want the customers and leads and users to come to them.
AI is rapidly transforming industries, empowering businesses to enhance customer experiences, improve efficiency, and make smarter decisions. But an essential question arises: How can we ensure that AI is creating accurate and grounded answers? Recently, automatic methods for evaluating model responses, like using Large Language Models (LLMs) as judge models have been deployed to assess and critique model responses on-demand.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.
When you’re running an ecommerce store, the chances are that you keep track of thousands of moving pieces every single day. You have to maintain inventory, help customers, and stay on top of trends all at once. Luckily, with artificial intelligence (AI) , you got this. AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources.
I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. Thats where sales enablement platforms help. Ive worked with businesses that spend thousands on software that sales teams end up barely using.
I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. Thats where sales enablement platforms help. Ive worked with businesses that spend thousands on software that sales teams end up barely using.
In our latest episode of the SaaStr Whats New series, SaaStr CEO and founder Jason Lemkin spoke with Sarah Kennedy, VP of Google Cloud Marketing. The conversation explored Google Clouds rapid growth, its AI-first approach, and what the future holds for the cloud ecosystem. 5 Interesting Learnings from Google Cloud’s Journey with AI Here are five key learnings about AI at Google Cloud from the interview with Sarah Kennedy: 1.
Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Research by SAP Emarsys and Deloitte found email was the preferred channel for consumers to interact with brands (chosen by 40% of respondents), well ahead of brand websites (28%), mobile apps (24%) and SMS (21%).
Imagine standing in a queue to order a burger, and by the time you reach the counter, the store is out of burgers. You know that sinking feeling, right? But what if you could use a self-order kiosk to skip the queue and get your burger? Wouldnt it be great to self-serve, save time, and have easy access to what you need? Now, imagine that same convenience in a B2B setup.
So there have been just 5 SaaS IPOs since 2021, but more are coming. SaaS Security leader Rubrik has performed the best of all of them, with a market cap of a stunning $14 Billion (!) The numbers are epic: $1.1 Billion ARR 39% growth. (!) 120% NRR 80 NPS That’s close to as good as it gets, folks. And come meet Co-founder and CTO Arvind Nithrakashyap at 2025 SaaSrtr Annual , May 13-15 in SF Bay!!
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
This past winter, I had an issue with my heat pump freezing up. This was a first for me. They worked on it off and on for two to three weeks. They never told me that some amount of ice was normal. My expectation, as I did not know any better, was that no ice was normal. I had to ask to find out. All of this could have been avoided if the company had taken the time to clearly set expectations for me instead of allowing me to set my own.
Discover how mastering strategic openings can elevate your sales game. Learn essential techniques to start strong and secure client trust from the very first meeting.
For some time now, our sales teams have increasingly fielded questions about Membrains AI capabilities. Consistently, our answer has been: It does not have any. As AI tools became more and more common as enhancements to software applications, the questions became more insistent, and our answer remained the same: No, Membrain does not have AI capabilities yet.
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AIs Pirated-Books Problem shows how employees at Meta, all the way up to MZ (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Over the past week, my NCAA March Madness bracket ranked as high as 7th place nationally out of millions. It wasnt luck. Ive been filling out brackets for years, and each year I learned something small, adapted, and improved. It struck me how much this mirrors what separates good salespeople from great ones: consistent learning, calculated risk, and fine-tuning strategy over time.
So Bloomberg has the latest financials and data on OpenAI and it’s pretty interesting — and a tale of two worlds. One where growth is beyond jaw dropping. But also where profitability is almost out at infinity. Bloomberg reports: Open AI did $3.7 Billion in revenue last year, plans for $12.7 Billion this year and $29.4 billion next year But doesn’t expect to be cash-flow positive until 2019 at $125 Billion in revenue; and OpenAI is in talks to raise a round at a $300 Billion va
Heres the thing most blog posts wont say: a lot of top-rated social media management tools are overhyped and flat-out not built for real marketing teams.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Natural language has long served as a powerful bridge between humans and machines, enabling intuitive interaction and precise control over AI systems. While fields such as image editing, audio synthesis, and video generation thrive on abundant data — text pairs to train a powerful generative model, many critical domains are facing a significant challenge: the scarcity of labeled data.
G2 recently hosted our first-ever Reach Europe event, where c-suite executives and GTM leaders from brands like UserTesting, Cognisim, and more joined us to explore AI's evolving impact on business strategy and market expansion in Europe.
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