Iannarino
OCTOBER 2, 2023
Every sales leader or sales manager has a dominant style, the way they lead most of the time. Leaders are comfortable with their leadership style , even though it isn’t always right for certain scenarios. As a sales leader, you must recognize that your dominant style may not be what some of your sales force needs to succeed.
Search Engine Land
OCTOBER 2, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 2, 2023
One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a key early learning experience. Consider data hygiene, one of those pieces of grunt work. Automating it will doubtless increase efficiency and accuracy. It will also deprive people of an experience that teaches how to quickly assess if AI output makes sense or not — as well as see other potential issues with the data.
Search Engine Land
OCTOBER 2, 2023
“Bogus.” That’s what Microsoft CEO Satya Nadella thinks about Google’s argument that there is actual choice in the search engine market. And artificial intelligence will provide zero advantage or hope for any companies that hope to enter web search – the “biggest no-fly zone of all,” Nadella said. Why we care. The ongoing U.S. vs.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
OCTOBER 2, 2023
With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes.
Search Engine Land
OCTOBER 2, 2023
YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 2, 2023
During the ongoing DOJ antitrust trial against Google , the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it.
SaaStr
OCTOBER 2, 2023
Dear SaaStr: What Happens if One Founder Wants to Quit When the Startup Has Just Raised VC Funding? This, unfortunately, is more common that you might think. First, be completely upfront with your investors immediately. As horrible as this is, it’s not the first time. Let them know, and let them know you are working on it. Basically, you have 2.5 options: Find a replacement “founder” While this isn’t literally possible, by that I meant someone who can operate at a very se
Search Engine Land
OCTOBER 2, 2023
Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why we care. The enhanced features in Reddit’s Ads Manager provide improved tools for a deeper understanding of relevant Reddit communities, helping connect brands with
SaaStr
OCTOBER 2, 2023
So we just wrapped our first trifecta year of major events between: SaaStr Annual in SF Bay Area, Europa in London, and APAC in Singapore. Earlier this year, we shared how the big theme from a Sponsorships perspective leads from SaaStr Europa 2023 were up 153% from 2022. So, we took a lot of the learnings from London and amplified them 10x for the much larger SaaStr Annual.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
OCTOBER 2, 2023
If e-commerce is the heart of your business, staying ahead is not an option – it’s a necessity. Join paid search experts who unveil the strategy and innovation needed to take your business above and beyond the competition. Learn more by registering and attending “Elevate Your Business With Advanced Google Performance Max Strategies,” presented by iQuanti.
Hubspot
OCTOBER 2, 2023
You don’t get many chances with your prospects. Send a self-serving, pointless, or pushy email, and they’ll probably write you off. Do it again — and they definitely will. As a result, you should think carefully about every message you send. Does it provide new information? Does it have a clear purpose? Does it somehow benefit the buyer? If you can’t answer “yes” to all three of those questions, head back to the drawing board.
Search Engine Land
OCTOBER 2, 2023
TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be able to access content with no interruptions from adverts for $4.99 a month. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. Why we care.
Martech
OCTOBER 2, 2023
Originally set to close on September 4, “Taylor Swift: Storyteller,” an exhibit at Manhattan’s Museum of Arts and Design, was recently extended through March 24, 2024. A no-brainer, right? It’s Taylor Swift. In fact, this decision, like many other strategic choices made by MAD (as the museum is known) was data-driven; driven, in fact, by data aggregated and interpreted by visitor analytics platform Dexibit. “The show came to us in 2023,” said Wendi Parson, dep
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
OCTOBER 2, 2023
Among the top one million homepages, there were a staggering 49,991,225 unique accessibility issues identified , averaging 50 issues per page. This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50.
Expert insights. Personalized for you.
301 
Let's personalize your content