Iannarino
OCTOBER 13, 2023
One way to improve your sales approach is to treat the sales conversation as a collaboration. You and your contacts are both working to understand the challenges that prevent the results the client needs and what is necessary to improve the client’s outcomes. One large part of this collaboration shows up in solution design.
Anthony Cole Training
OCTOBER 13, 2023
The Coaching Competency is the most critical part of a sales manager's responsibilities; it is also the most difficult skill set to learn and master. There are many aspects that make up an effective coach including coaching consistency, asking enough questions, the ability to stay in the moment while coaching, having a passion and supportive beliefs for coaching, not rescuing salespeople and being effective at getting commitments from salespeople.
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Martech
OCTOBER 13, 2023
Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.
Search Engine Land
OCTOBER 13, 2023
Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads has the potential to be far more effective than Google Ads for ecommerce PPC as it offers higher quality traffic, higher conversion rates, easier tracking, more long-term value and more lenient policies.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
OCTOBER 13, 2023
Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. “Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York.
Search Engine Land
OCTOBER 13, 2023
Google has fixed the Google Ads issue with serving and spending that started on Wednesday morning and lasted almost three days. Google posted an update at 5:28 pm ET today saying, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.” The issue started on October 11th at 12:59 am ET.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 13, 2023
The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets.
Heinz Marketing
OCTOBER 13, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the B2B world today, adaptability and resilience are keys to success. Organizations that thrive are those who can effectively navigate change, whether it’s in response to market trends, technological advancements, or shifts in customer preferences. Orchestrating success through change implementation, however, is no easy feat.
G2
OCTOBER 13, 2023
Use this latest industry report to better understand the software trends of 2023, keep up with consumer demands, and grow your business.
Sales Hacker
OCTOBER 13, 2023
We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Tons of great information, which we’re distilling for you – let’s get into it. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
OCTOBER 13, 2023
How do you build a successful, high-growth company that is also profitable? Expensify’s COO, Anu Muralidharan, debunks the fallacy that profitability comes at the expense of growth. Expensify is a cash-positive business and has been for five years now. Anu has spent a few years pitching Expensify and explaining its performance to investors and is often met with curious stares before someone asks, “Why would you want to be cash-positive?
Sales Gravy
OCTOBER 13, 2023
Silence Isn't Awkward— It's A Powerful Tool In this episode of the Sales Gravy Podcast, Keith Lubner, Sales Gravy Executive VP, and Jessica Stokes, Sales Gravy Master Sales Trainer, discuss strategies that leverage discomfort on sales calls to drive engaging conversations and achieve better outcomes. By intentionally using silence, sales professionals can prompt prospects to actively engage and lean into the conversation.
SaaStr
OCTOBER 13, 2023
Dear SaaStr: How Do Founder CEOs Typically Transition Out of the Role? It’s a complicated question. Most founders that voluntarily step down tend to want to remain involved at some level, often as “Executive Chairman”. And the VCs and investors often like this. The founding CEO often has a level of fluency with the product, the markets, and the existing customers that no one else will ever have.
Search Engine Land
OCTOBER 13, 2023
As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. We ask for buy-in on exciting initiatives that, we think, will exponentially improve our work’s impact, only to hear a dismissive “no.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
OCTOBER 13, 2023
So there are a lot of ways to follow our content, from the OG blog of course, to YouTube with the best speakers in SaaS, to our #1 most downloaded SaaStr podcast , to 250,000 followers on Twitter er X , to even Quora for the SaaStr old timers , to our incredible live, free Workshop Wednesdays each week where you can ask your top questions live to the leaders in SaaS (sign up here ), to our Daily, Weekly and Insider Newsletters that go to 200,000+.
David Meerman Scott
OCTOBER 13, 2023
I admire people who live a unique life, bouncing around, doing the things that interest them, living by their wits rather than just doing what’s accepted. John Perry Barlow was a unique character indeed, and my friend Brian Halligan is making a movie about Barlow’s life.
The Digital Technology
OCTOBER 13, 2023
Find SaaS development companies with a cutting-edge approach. These guys are the best at what they do and offer a range of services. From a simple idea to a practical application, these companies can quickly transform your ideas into reality.
SalesLoft
OCTOBER 13, 2023
Do this one thing right now to reduce churn Churn is the bane of every SaaS business, and it’s becoming more of a challenge than ever. According to a recent survey from TechCrunch, more than half of the businesses they surveyed had a lower retention rate in 2022 than they did in 2021. Increased rates of churn can lead to panic, blame, and bad decisions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Salesforce
OCTOBER 13, 2023
The numbers don’t lie. Data is the new currency: 58% of companies that use data to make decisions are more likely to exceed their revenue targets than those that don’t. Yet, despite the abundance of data available, 41% of business leaders say they can’t understand their data because it’s too complex or hard to access, while another one in three can’t generate insights from it.
SalesLoft
OCTOBER 13, 2023
Preventing churn is one of the hardest challenges for customer-facing roles. And with the backdrop of a capricious market — where more attention is paid to expanding deals and increasing customer satisfaction — it’s more important than ever to get it right. But protecting revenue is more than just bringing a customer on board and then moving on to the next one.
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