This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I was struck by this sentence in a LI post today, “We are doing everything right, but nothing’s working!” I see variants of this every day: We’re doing everything right, it’s not working as well… We’re doing exactly what made us successful in the past, it’s no longer working… We’re doing what everyone else is doing, and what we have always done, it’s not producing the same results… We’re doing everything we’ve al
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.
So Pitchbook has some new data out on how much M&A of VC-backed start-ups … is by other VC-backed start-ups. And it’s a record: 33.7% of all VC-backed start-ups that are acquired are by VC-backed buyers. Up from 20% in 2018. Now this isn’t necessarily bad: First, it’s not new. 20% of deals even in 2018 were start-ups buying start-ups.
One workflow and one dataset: its an ideal state for marketers. Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. Now bring in an agentic AI layer to automate building reports and scheduling data refreshes.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer e
We do have two minor Nimble updates to announce and one is that you can now schedule group messages to go out at a later date or time. I personally welcome this release as I regularly schedule many things, messages and posts, to go out later. This is one of the ways that I stay ahead of schedule on my tasks. You can also now choose to see your password when logging into your Nimble web account.
Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.
Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.
Landing your first order is a major milestone for any small or growing business. Its an exciting step in your journey as a business owner and a reminder that every detail plays a role in building a successful venture. Plus, invoices mean you get paid. From writing a business plan to creating professional, accurate invoices, managing your finances is one of the most important aspects of running your business, and crafting clear, well-structured invoices is key to staying on track.
Dear SaaStr: How Do You Turn Laziness to Your Advantage as an Entrepreneur? If you are always lazy you’ll fail, of course. At least in SaaS. But … I think you can use a certain amount of “laziness” to pounce. On big opportunities. Ive gottenless lazyas Ive gone from service provider -> startup exec -> startup founder -> VC -> Head of SaaStr community.
I tested the 9 best construction management software solutions. Compare important features, pros and cons to find the tool that suits your project needs.
Pricing can make or break a deal when it comes to making a sale in SaaS. Seems like common sense, right? This is when strategic pricing approaches come into play, a key one being ramp pricing. This method is all about allowing you to ease your customers into payments over time. This article will break down everything you need to know about ramp pricing, including how it works and why its so important.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed emerging trends that will shape our strategy in the year ahead.
The proposal trap: You just got off the phone with what you thought to be a promising prospect. At the end of the conversation, you told the prospect that youd be sending them a proposal.
Congratulations! Youve done the hard part your marketing efforts brought people to your website. They clicked and browsed, but then they left, making it a missed opportunity.
Marketers love AI, but consumers not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and why consumers disagree is essential for marketers if they hope to connect with consumers. The reports have different methodologies, so this can’t be an apples-to-apples comparison.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
I tested the 6 best procure-to-pay software solutions. Read my review to find the perfect tool for optimizing spend management and supplier collaboration.
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions and personalization is no longer a nice-to-have, its expected. Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.
In the creative world, burnout isn't just a buzzword it's an epidemic. A staggering 78% of in-house creative professionals report feeling burned out , buried under mounting requests, more than half of which are labeled "urgent.
So Dropbox was the fastest B2B app of the last era to rocket to $1 Billion in ARR. It seemed crazy at the time, and even in the age of OpenAI and Wiz, it still seems a bit crazy today. Since then, it has IPO’d and transitioned to a new mature phase, where it’s highly profitable and focused on efficient scaling. And now it’s transitioning to its third phase, investing big in its more AI focused business offering, Dash, while managing its classic but mature file sharing business
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies like Intel and Google, gained global recognition through John Doerrs 2018 bestseller Measure What Matters.
Measuring the value of connected TV (CTV) isnt always straightforward especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. CTVs real influence lies in how it enhances other channels within your marketing mix. This article will discuss how to track CTV’s impact effectively.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
123 
Let's personalize your content