Engage Selling
MARCH 17, 2025
Too busy to prospect? Think again! Here’s why consistency trumps time and how just one new opportunity a week can transform your results. Trust me, it’s easier than you think. … The post How Not to Prospect first appeared on Colleen Francis - The Sales Leader.
Salesforce
MARCH 17, 2025
How do you expect todays marketing channels to change with AI agents? Agents will be a boon for our industry. They will perform actions for companies and individuals that simplify many of the tasks that we do today by clicking and browsing on our own. They will also change the way consumers and brands engage. What will that mean for marketing? One thing is certain: your marketing channel strategy is going to be disrupted in a big way.
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Martech
MARCH 17, 2025
Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.
SaaStr
MARCH 17, 2025
Dear SaaStr: I Have No Co-Founder. What Should I Do? Thats okayplenty of successful startups have been built by solo founders. Im investing in fact at SaaStr Fund in a solo founder right now. But Ill be honest: its harder. Most of us need someone to share the burden, especially in the early days when youre doing everything yourself. Without a co-founder, youll need to be strategic about how you build your team and find ways to replicate the benefits a co-founder would bring.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
MARCH 17, 2025
Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.
Hubspot
MARCH 17, 2025
AI is becoming a core part of CRM systems. Considering the time-saving benefits, its unsurprising that generative AI CRMs can be incredibly valuable in helping businesses grow. Ive already written an article on CRMs with AI , but I wanted to take my curiosity about AI and CRM one step further. So, in this article, Im focusing specifically on three generative AI CRMs, how generative AI can improve the sales process, and much more.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
MARCH 17, 2025
Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.
SaaStr
MARCH 17, 2025
So we’ve all watched the mega VC rounds for OpenAI, Databricks, Anthropic etc as VCs deploy billions into the AI winners at scale. But just how much of venture capital overall is going to … the top names? Far more than ever, per Redpoint’s latest data. In 2024, 31% of all VC capital went into just 20 deals. A record. From 2020-2022, the top 20 deals were just 6%-8% of all VC capital.
Martech
MARCH 17, 2025
Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.
Salesforce
MARCH 17, 2025
A strong online presence is more important now than ever before for startups or small and medium-sized businesses (SMBs). And digital marketing is what builds that presence. We all know that marketing can be a full-time job and can be daunting especially for new entrepreneurs. To help you get started, weve compiled a list of six free digital marketing courses that are tailored to the unique needs of startups.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
SaaStr
MARCH 17, 2025
2025 is year that AI takes over all of support and customer success that isnt sales. This is how the 2 related but different categories are segmenting out. A lot of support is questions and problems from existing customers. Almost all of this is going to AI, as much as possible. And this trend is accelerating. Many are already seeing 40% or more of tickets resolved by AI in Intercom, Zendesk, Gorgias, Dialpad, Talkdesk, etc.
G2
MARCH 17, 2025
Data loss, no matter the cause, is a threat to organizations. The 3-2-1 backup strategy helps you protect your data and ensure its safe recovery faster while minimizing downtime.
PandaDoc
MARCH 17, 2025
At first glance, revenue operations (RevOps) and financial operations (FinOps) may seem like completely different functionsone focused on driving revenue and the other on managing finances. But in reality, RevOps and FinOps overlap, and they both exist to make businesses run smoother and operate more efficiently. While RevOps ensures that sales, marketing, and customer success teams are aligned to drive revenue growth, FinOps brings financial accountability and cost efficiency to cloud spending,
G2
MARCH 17, 2025
Ive been working in content marketing for several years now, experimenting with everything from content strategy to email campaigns and social media. Each area has its own challenges, but one thing remains constant across all of them: data is everything.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
G2
MARCH 17, 2025
I searched for the best free online fax servicesno scams, no fees. Heres what actually works when you need to send a fax for free without a fax machine.
G2
MARCH 17, 2025
The more time Ive spent working alongside HR teams, the more I realize hiring is a lot like marketing. You need to attract the right audience (candidates), nurture them through a pipeline (interview process), and ultimately convert them into loyal brand advocates (employees).
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