Sales Pop!
NOVEMBER 1, 2024
In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions.
Understanding the Sales Force
NOVEMBER 1, 2024
In Central Massachusetts, the 2024 Foliage season was dramatically different from a year ago when the leaves turned late in the fall, without much color, and they didn’t drop until the second half of November. Long Foliage Cycle. This year, much like when I was growing up, the leaves turned in mid-October and had mostly fallen from the trees by the end of October.
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Martech
NOVEMBER 1, 2024
As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock significant revenue by shifting focus? Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.
Anthony Cole Training
NOVEMBER 1, 2024
This article is the 1st place winner of the 2022 Sales Pro Central MVP Awards on Sales Leadership! In our sales management training, we have developed 10 keys and a framework of activities that provide a new or tenured sales leader with a roadmap they need to put in place to help lead their team to greater sales success.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Iannarino
NOVEMBER 1, 2024
More sales organizations use a legacy approach than a modern sales methodology. Some of these sales managers may not be interested enough in studying the various ways to approach the sales conversation. As a sales leader, you need a modern sales methodology that teaches clients why they need to change and how they can make key decisions for their business.
SaaStr
NOVEMBER 1, 2024
Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual? I think this is a topic where you get a lot of bad advice. Annual contracts combined with prepaid cash are a huge benefit, when done right: You get all the cash up-front (this is how I went cash-flow positive in fact) — IF you can collect it a timely fashion; and Your churn almost by definition goes down, at least nominal churn.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Pop!
NOVEMBER 1, 2024
In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions.
Sales Hacker
NOVEMBER 1, 2024
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Salesfolks
NOVEMBER 1, 2024
Motivating a sales team requires more than the occasional bonus or a well-designed commission plan. Business and sales leaders must craft a dynamic and personalized compensation structure that addresses a range of motivators, from financial incentives to career development, lifestyle alignment, and recognition.
Martech
NOVEMBER 1, 2024
Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The enhancements are available immediately for Pega Cloud clients.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Partners in Excellence
NOVEMBER 1, 2024
Recently, I’ve been having a number of fascinating conversations with sellers on “the problem to be solved.” I’ve been asking them, “What problem do you solve?” The responses usually focus on what their products/solutions do. They aren’t feature discussions (which is great), rather they describe things like, “we improve data accuracy, integrity, and quality.” Or “we reduce time on administrative tasks,” or any number of things.
Martech
NOVEMBER 1, 2024
Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last. We still don’t know how exactly that’s going to happen and what the impact will be when it does. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms.
SaaStr
NOVEMBER 1, 2024
Right now is one of the hardest times of the year for marketers. Most CMOs will be heads down wrapping up a year-end assessment and figuring out what to pitch for next year’s budgetary spend to drive revenue, all while navigating an ever-changing environment of inconsistent metrics, lower conversion rates, and a rapid rate of change with the adoption of AI in SaaS.
Martech
NOVEMBER 1, 2024
Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.
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The Advantexe Advisor
NOVEMBER 1, 2024
Most of the readings and insights you will find about “Growth Mindset,” including my own blog on Developing a Growth Mindset in a VUCE Business Environment , are basically “telling” organizations and people what to do. Which is so counterintuitive because the very essence of the Growth Mindset is built on the principle of taking ownership and self-accountability to find solutions in a positive and constructive way without being told what to do or how to do it.
Salesforce
NOVEMBER 1, 2024
Ecommerce site search is a crucial element of a successful digital strategy. That rectangular bar at the top right corner of the page? It’s very powerful. In fact, research shows that site search users are 6.4 times more likely to convert and generate revenue. That’s because shoppers using site search have a stronger intent to purchase, they’re looking for specific products, and they know what they want.
Heinz Marketing
NOVEMBER 1, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? One strategy that has gained significant traction is marketing orchestration. But what exactly is it, and how do you know when your organization needs it? This blog post will delve into the essence of marketing orchestration, what it helps accomplish, the repercussions of not implementing it, and how it can transform yo
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