Mon.Jan 24, 2022

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The Monday Morning Breakfast For Champions Podcast – Episode 56 – Fred Copestake

Tibor Shanto

Subscribe today , and take the Breakfast on the go! Fred Copestake is a consultant, trainer, coach and an expert in helping sales professionals around the world to improve their performance and unleash their full potential. With his unique style and pragmatic approach, Fred has worked in more than 35 countries delivering projects that range from implementing a European academy for a leading beer brand, developing sales skills in the Middle East for global healthcare companies, and introducing ac

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How To Increase Your Selling Ability

The 5% Institute

In this article, we’ll explore eight tips that’ll exactly show you how to increase your selling ability; which are used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your overall selling ability.

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Trending Sources

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10 Prospect Rules That Salespeople Must Learn to Break

Understanding the Sales Force

This is not an article about COVID but I will begin by asking which COVID policy you believe is the most stupid. My vote is for the mask requirement in restaurants because the premise is so moronic. While you're alone with your group at the front door and until you reach your table you must wear your mask. Then, when you're seated at your table, among all the other diners, you can remove your mask.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

This SaaStr Classic post didn’t much of an update, but we added a few things to it. Take a read if you are still running finance yourself, or just have an part-time outsourced resource. — Jason, ed. In the old days, we didn’t have to worry about finance too much. Companies grew more slowly, there was nothing for a CFO to really do for years, and you could sort of outsource everything and just keep an eye on the bank statement.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Zefr promises brand safety on TikTok with new AI offering

Martech

Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for TikTok advertisers in the U.S., Canada, U.K. and EU. Using a patented Cognition AI machine learning engine, this new offering aims at providing independent, video-level verification of the content on TikTok that appears side-by-side with ads, giving marketers a better handle on the

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Full-Funnel Product-Led Growth with Jenn Steele, VPM and Grace Tyson, VPS at Reprise

SaaStr

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. We’ve experienced this first hand at Reprise , and if you enjoy learning from the mistakes of others, then you’re in for a treat. . Want more? Enter your email below for the latest SaaStr updates. Before Product-Led Growth. Our target market is US-based enterprise sales, marketing teams, and companies with software.

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More Trending

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Google tests favicons in text ads

Search Engine Land

Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL. Please visit Search Engine Land for the full article.

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Why Nailing the Niche for Outbound Sales Differs From Inbound

Predictable Revenue

Defining your niche is crucial for inbound and outbound sales, but the process is often misunderstood. Learn how nailing your niche can help close more deals. The post Why Nailing the Niche for Outbound Sales Differs From Inbound appeared first on Predictable Revenue.

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Why entity search is necessary for SEO success

Search Engine Land

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. Please visit Search Engine Land for the full article.

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Prioritizing data privacy leads to brand trust

Martech

AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will accept all cookies when prompted, but 27% say they will do so only on the website of a trusted brand. 54% believe they fully understand what accepting cookies means.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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New lawsuit targets Google over location data

Search Engine Land

Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads. Please visit Search Engine Land for the full article.

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The Story Behind Highspot’s Hypergrowth, from the CEO

Highspot

Highspot has always been about people. When Oliver, David and I opened our first “office” in a small blue house in a Seattle neighborhood, we knew two things. First, we wanted to transform the way millions of people work with technology. And second, we knew that in order to do so, we needed a team. But not just any team – the right team – people who believed in Highspot’s mission as much as we did.

Launch 98
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4 Small Business Marketing Tools To Generate More Leads

Salesforce

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow.

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Evolving Core Web Vitals tactics using Cloudflare and WebpageTest

Search Engine Land

In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles. Please visit Search Engine Land for the full article.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

Companies all over the world are trying to figure out how they can put less carbon into the Earth’s atmosphere. And for good reason: reducing emissions is the most important priority in reaching net zero. To compensate for the remaining emissions, they’ll need to remove carbon they still emit into the atmosphere. By adding carbon removal and storage, also known as carbon sequestration , to their emissions efforts, businesses can take the final step to reach their net zero goals.

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Sales Pipeline Radio, Episode 306: Q & A MK Getler @mkgetler

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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How I Supercharged My Return to the Workforce with Trailhead

Salesforce

Hello, Salesforce Rockin’ my cert A few different admin flavors Going all-in No regrets You got this too Seven tips to supercharge your Salesforce journey. Before taking time off to raise my kids, I had years of experience building and managing an inside sales team and always had an interest and focus on sales operations. Back then, making things work smoothly and efficiently—using data to analyze results, draw connections, and make improvements—was my forte.

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The 5 Things Successful Entrepreneurs Know

SaaStr

Q: What thoughts do truly successful entrepreneurs have? What successful entrepreneurs know: It will work. Maybe we’ll fail, maybe we won’t be the ultimate winners or the ones that bring it to market. But the idea? It will work. We can recruit the team. It takes an amazing team to build anything and we know how to recruit the team, especially the few amazing folks we need in the beginning to get it off the ground.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Level-up your PPC forecasting with free modeling tools for Excel

Search Engine Land

Use these tools to quantify unknowns and real-life scenarios. Please visit Search Engine Land for the full article.

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Episode 14: Rewriting a Great Framework

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Growth 73
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Marketing Guide For Activating Sales Presentations

SalesHood

When we think about messaging alignment and sales presentations, there is a lot more to do beyond just creating a set of company messaging slides for employees and sales teams to use. Teams need to be efficiently and effectively trained, assessed and coached if we want them to become conversationally competent. Follow [ ] The post Marketing Guide For Activating Sales Presentations appeared first on SalesHood.

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Being Firmly Rooted With Your Moral Compass

Sell Or Die

Ready to squirm a little? Wondering what a moral compass is? It’s rooted in truth, character, ethics , and attitude. Truth is a binary—it’s a yes or a no, it’s on or off. Character has elements. How much integrity do I have? What’s my work ethic? People notice these elements. Remember, actions speak louder than words—and you’ll be judged by those, not just by what you say.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Blockchain Development: 4 Juicy Tips of Choosing the Right Developer

Sales Pop!

Currently, many businesses are considering integrating blockchain technology into their operations. Such companies want to reap the multiple perks of blockchain development , such as prompt cross-boundary payment, affordable transactions, and enhanced data security. You can also take your business to the next level by introducing blockchain technology to your business.

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Email Marketing Tips

Sales Nexus

Are you looking for some email marketing tips to send out successful email marketing campaigns? In this Email Marketing Mastery Webinar, we share with you what you need to know to improve your email campaign performance, keep your emails out of the SPAM folder, and how to optimize your email campaigns, among other things. . This webinar covers: -Email Marketing best practices.

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2022 Sales Playbook for Events: New Sales Tactics to 3X Event Pipeline

Sales Hacker

Join this workshop if you want to finally get the return in sales from events that you’ve always wanted. We will share the exact tactics Kronologic uses to drive 10X in pipeline from events in 2021, some even closed 50% of pipeline in less than a quarter! The post 2022 Sales Playbook for Events: New Sales Tactics to 3X Event Pipeline appeared first on Sales Hacker.

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Infographic: The War on Talent

DoubleDigit Sales

The post Infographic: The War on Talent appeared first on DoubleDigit Sales.

Sales 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why marketing automation is crucial to your success

Martech

According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales. So, you probably know the pain of having to hack together different systems to get all this done.

Campaign 101
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Infographic: The War on Talent

DoubleDigit Sales

The post Infographic: The War on Talent appeared first on DoubleDigit Sales.

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Attorneys general sue Google over location marketing practices

Martech

The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both Democratic and Republican attorneys general joining. Dark patterns. The lawsuit accuses Google of using “dark patterns” (specifically: “repeated nudging, misleading pressure tactics, and evasive and deceptive descriptions of location features and settings”) to hand over more location da