Thu.Dec 22, 2022

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3 Best Sales Objection Scripts for Building Consensus and Trust

Iannarino

When budget comes up as an objection in sales calls, seventy-nine percent of deals are lost. If you want to lower that number or increase the number of deals you win, you need a script.

Trust 268
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8 Email Marketing Tips For Architects

ClickFunnels

The post 8 Email Marketing Tips For Architects appeared first on ClickFunnels. Email marketing can be incredibly effective when done right. Yet architects rarely use it which means that they are likely leaving a lot of money on the table. That’s why today we are going to share eight email marketing tips that can help architects grow their businesses!

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5 Ways a Rotating Shift Schedule Can Increase Productivity in 2023

Sales Pop!

Employees’ schedules known as rotating shifts imply workers alternating between day and night shifts. Based on the needs of your company and its employees, this transfer happens every couple of weeks. A person might, for instance, work evenings for five days before switching to daytime schedules for the subsequent five days. Here, we’re considering companies that operate five days a week.

Product 130
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5 tips to extract true value from your data

Martech

“Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. Google began by analyzing data from the web. With its search engine at the heart of data collection, it could offer data gathering of adjacent fields and analysis from that data.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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A Basic Guide to Working Better With Your VCs in 2023

SaaStr

So in the Boom Years of late 2020 to early 2021, a lot of best practices working with VCs fell apart. Founders stopped caring. VCs did so many deals, they stopped caring. Everything was Up, Up and Up!! Now, it’s tougher times for almost everyone. If nothing else, it’s dramatically harder to get funded at the Series A and B stages, and almost impossible at C and D unless you are executing to perfection.

Finance 23
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New Sales Enablement Report: 74% of Orgs to Increase Spend in 2023

Sales Hacker

Per new research, a mere 26% of organizations say 90% or more of their reps met quota last year. Today’s uncertain economic climate only complicates matters. Many revenue leaders have gone in search of the right tools and strategies to help sellers thrive. And many have turned to sales enablement. Related: What Is Sales Enablement? Process, Framework and Tools.

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How Penske Media uses a CDP to help advertisers reach digital users

Martech

Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique monthly visitors across all their digital properties. With the first-party data unified in the CDP, users authenticated on one digital property could then be identified on another one.

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Thanks to Drata, OnBoard, Qwilr, RevSure, and Workato for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Replace manual GRC efforts, reduce costs, and save time preparing for audits and maintaining compliance.

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Stealing B2C Black Friday tactics in the sales development world

Predictable Revenue

Jenell Riesner joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss applying B2C Black Friday tactics to the sales development world. The post Stealing B2C Black Friday tactics in the sales development world appeared first on Predictable Revenue.

B2C 105
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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care. If you’re a brand or advertiser for CBD products in the three approved locations, the new policies will allow you to advertise if you are certified by Google.

Promote 96
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Client expectation vs. client budget: How to get them aligned

PandaDoc

There are tons of memes showing the huge difference between client price expectations and the budgets they really have. All of them are tied to the fact that clients expect to see something gorgeous and epic but they’re ready to pay for something far less massive and good. Here are some examples to help visualize such comparisons in context: Infinity Gauntlet of Thanos vs.

Clients 52
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Why SEO experts rarely share actual success stories

Search Engine Land

Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among SEO practitioners.

Clients 94
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Claus and effect

Martech

Christmas used to be easy. The kid mail poured in. Santa made the call who was naughty or nice. Elves made the toys, loaded the sleigh and hitched up a team of reindeer. Then Santa took off on Dec. 24 to make the deliveries, following midnight westward from Siberia to Alaska. The entire team was focused on Christmas. You were not just making toys. You were creating delight — and delivering it, too.

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GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page

Search Engine Land

GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why we care.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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4 Sales Trends to Avoid, Even if They Sound Great

Spiro Technologies

The world is changing quickly. Information is beamed into our brains every time we check our phones or laptops. And each time we look, it seems like there’s some new trend on the horizon. The sales community isn’t immune from these rapid changes that come with contemporary life, even if many of the fundamentals of the profession have remained the same for decades.

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Merchant Center Feeds issue

Search Engine Land

Just in time for the holidays, Google has reported a Feeds issue in Merchant Center. The following is a screenshot from the status dashboard. Why we care. This issue could affect your product feed. Keep an eye on the dashboard for a resolution. The post Merchant Center Feeds issue appeared first on Search Engine Land.