Wed.May 14, 2025

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Why High-Pressure Sales Tactics Are Killing B2B Deals (And What to Do Instead)

Iannarino

Discover why high-pressure sales tactics fail in B2B deals and learn modern strategies to build trust and create value for your clients.

B2B 265
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10 Tips for Boosting Lead Generation with Funnels

ClickFunnels

The post 10 Tips for Boosting Lead Generation with Funnels appeared first on ClickFunnels. Imagine this: you’ve created a stunning sales funnel to attract potential customers with an irresistible offer. But when the visitors arrive, nothing happens—no sign-ups, leads, conversions, nothing—just silent scrolling before moving on to another webpage. If this scenario sounds familiar, it’s time to revamp your funnel pages to turn your visitors into leads.

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Thanks AI, I’ll Keep Maintaining My Calendar……

Partners in Excellence

We’ve seen the 100s of articles, the 100s of prompts, the 100s of cheat sheets focused on saving our time. Theoretically, I don’t have to manage my calendar, to-do lists, follow ups, anything. I don’t have to worry about the responses to queries, or the follow ups to the meetings. All that time spent on these and other tasks is automated, freeing up time to be “more productive.” For those who know me, I’m obsessed with my personal productivity.

Follow-up 109
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Databricks takes aim at marketers with new platform for data and AI

Martech

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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5 Interesting Learnings from Atlassian at $5.4 Billion in ARR

SaaStr

So Atlassian is the developer software engine that just keep going: $5.4 Billion in ARR Growing 14% — and importantly, predicting 19% growth for Q4’25 500+ $1m Customers 300,000+ Customers total 5 Interesting Learnings: #1. AI Now At The Center of All Core Apps, And Now Included — Not an Upsell or Add On A big change, and one I think will come to most SaaS and B2B leaders.

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How to Build a Small Business Intelligence Strategy in 7 Steps

Salesforce

Running your small and medium business (SMB) without business intelligence (BI) is like driving across the country with a paper map from the 1980s. Sure, you might reach your destination, but youll likely waste time, resources, and get lost along the way. Without BI, you miss out on data-backed insights that can help steer your business in the right direction.

CRM 84

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3 Key Priorities for Sales Excellence in 2025

RAIN Group

Sellers in 2025 face a perfect storm: economic and political uncertainty, rapid tech advancements, lengthening sales cycles, and increasingly complex buying committees. Expectations havent adjusted to this new reality; sales leaders are still on the hook for aggressive growth. One word defines this moment: complex.

Sales 85
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Dear SaaStr: What’s The Best Ways to Part With A Leader?

SaaStr

Dear SaaStr: What’s The Best Ways to Part With A Leader? First of all, no matter what, remember it’s your fault it didn’t work out. The issue is probably it wasn’t the right fit, or it was the right fit for a while, but no longer is. So treat them they way you’d want to be treated, and without blame. No matter what happened (outside of fraud, inappropriate behavior, not showing up to work, etc.

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5 signs your GTM is too risky and what to do about it

Martech

“GTM failure isn’t just missed revenue. It’s stranded CapEx, bloated OpEx and irreversible opportunity cost. In a fiduciary era, that’s not just bad business it’s an existential risk.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels.

GTM 98
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Self Centeredness, Arrogance, And Disdain

Partners in Excellence

I’m compelled to write. It’s lunch, my habit as I eat my lunch is to scroll my LI feed. Fortunately, I have a strong stomach, so reading the feed seldom creates indigestion. But in the space of 5 minutes I saw two important posts. In different ways, calling out bad behaviors. The first was a well intended person. He described sitting on a plane overhearing someone talking about how much she disliked sales people.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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GenAI is already telling your brand’s story — are you guiding it?

Martech

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities including its role as a consumer connection channel give marketers a better understanding of the customer journey, enabling a more personalized approach. But that doesn’t mean much if brands arent AI-ready.

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How to Stop Prospects from Ghosting You (Ask Jeb)

Sales Gravy

Brian Kemski wants to know how to stop prospects from ghosting him. He asks question that plagues salespeople everywhere: "What can I do about prospects who go through the process, seem interested, and then disappear into the witness protection program after I give them my information?" If you've been in sales for more than a week, you know exactly what Brian is talking about.

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Amplitude brings marketing and product teams together in one platform

Martech

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities.

Product 101
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The Hidden Cost Of False Efficiency

Membrain

My friend and mentor, Lahat Tzvi , wrote one of the most fascinating posts on AI Ive read. Be sure to read it ! In it, he coined the phrase, The Hidden Cost Of False Efficiency. Its such an important concept, and at the root of many of the challenges we face in growing our businesses.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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What Is a Digital Sales Room? Benefits, Examples & Best Practices [2025 Guide]

SalesHood

Learn what a Digital Sales Room is, how it works, key benefits, and best practices. Discover how top B2B teams are using DSRs to engage and convert buyers.

B2B 52
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Twilio unveils new features for customer data platform

Martech

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio Segment Customer Data Platform (CDP), which the company says provides a rich data orchestration layer providing more precise, scalable and context-rich personalization based on real-time intent signals.

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Avoid the “Jack of all trades” Syndrome with Noah Berk

Predictable Revenue

You either crush it and they dont need you, run out of leads, or dont get results. Every cold email engagement has an expiration date. The post Avoid the Jack of all trades Syndrome with Noah Berk appeared first on Predictable Revenue.

Sales 52
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9 Years at G2: Addressing the Job-Hopping Cycle in the Tech Industry

G2

Explore the benefits of long-term employment in the tech industry and how it can be a competitive advantage for career growth and skill development.

Growth 52
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Is Your Bank’s Marketing Speaking With Customers, or At Them? Modernize Customer Engagement with Agentic Banking

Salesforce

Is your marketing relying on generic messages, paper statements, and a handshake? Whether theyre browsing products or making decisions about their finances, todays customers expect immediacy, personalization, and above all, trust. But if your bank is still relying on static, one-way campaigns, you’re creating friction and pushing customers towards the always-on, digital experiences modern fintechs provide.

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Is Your Bank’s Marketing Speaking With Customers, or At Them? Modernize Customer Engagement with Agentic Banking

Salesforce

Is your marketing relying on generic messages, paper statements, and a handshake? Whether theyre browsing products or making decisions about their finances, todays customers expect immediacy, personalization, and above all, trust. But if your bank is still relying on static, one-way campaigns, you’re creating friction and pushing customers towards the always-on, digital experiences modern fintechs provide.