Mon.Jul 18, 2022

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The New Sales Storytelling

Iannarino

Salespeople need stories to sell. Much of the time, salespeople use stories about their client's problems and how their solution was essential to turning things around. You will not hear me criticize these stories, as they are often an important tactic to helping a decision-maker or B2B buyer recognize themselves while also providing proof. A sales organization must have a catalog of stories available to help their clients move forward with confidence.

Sales 278
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Top 5 Cryptocurrency Profit Calculators You Should Know About

Sales Pop!

If you are a Crypto fanatic, you know why we use Cryptocurrency profit calculators! If you are new to the world of digital currency, then let us tell you that these calculators are absolutely necessary for calculating both the advantages as well as disadvantages involved in investing in Cryptocurrencies. One of the most profitable methods of making virtual money in 2022, investing in Cryptocurrencies, has skyrocketed since its launch more than a decade ago in 2009.

Price 216
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Gartner: Software Spend Will Still Grow by $100 Billion in 2023. To a Stunning $900 Billion.

SaaStr

Gartner: businesses will spend $100,000,000,000 more on software in 2023 than 2022. Yes, $100B more in 2023. Startups: THIS IS THE WORSE RECESSION SINCE THAT TULIP THING I READ ABOUT IN SCHOOL pic.twitter.com/qGKuXLchFQ. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 15, 2022. So Gartner has its latest report out on worldwide IT forecasts, taking into account inflation, the Ukraine invasion, current effects, and other volatility today.

Growth 138
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The 5 Biggest Email Marketing Fails and How to Avoid Them

Sales Pop!

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Email marketing may be really beneficial to your business. Nevertheless, it’s not surprising that some initiatives fail given the number of marketers attempting to establish an effective email marketing strategy.

CTR 192
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Selling Process Or Buying Process?

Partners in Excellence

This is a trick question—but there is a lot of confusion about whether sellers should be focused on the selling or buying process. Of course the answer is both. Some might fairly argue, “We are better aligned with the customer when we focus on the customer buying process.” Of course! And too often we fail to do this, focusing on what we want to accomplish–executing our selling process.

Process 132
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Why UX is critical to digital marketing

Martech

In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is thta this industry is only approximately 25 years old — and in the beginning people in the industry had to cover all bases by themselves. Over the last 10 years, as the industry evolved alongside the evolution of the internet, the web, and digital apps, there has been a growing and positive trend to do a way with the “Jacks-of-all-trades“(and masters of none) and engage specialists inste

UX 132

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Using the Amazon Search Engine as Marketing

David Meerman Scott

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

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Dear SaaStr: What Are Some Good Strategies To Hire People In The Early Days?

SaaStr

Q: Dear SaaStr: What Are Some Good Strategies To Hire People In The Early Days? A few basic thoughts … that many still don’t get right: Don’t hire anyone that doesn’t understand their functional area better than you do. They should. Don’t hire anyone you don’t believe in. They won’t succeed, if for no other reason than you won’t backfill them the right way.

Product 113
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Open the gate and let your content roam free

Martech

It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators.

B2B 108
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“What Do You Mean They Quit?!” Don’t Give Your Engineers a Reason to Leave with Notion’s Head of Engineering: Michael Manapat, Change.org’s CTO: Elaine Zhou, and Plato’s CEO: Quang Hoang (Video)

SaaStr

The competition for engineers is fiercer than ever — and that means that companies need to work harder than ever to attract and retain them. Each company approaches this challenge uniquely, but there are a few features consistent in every workplace that are hard to leave. Co-founder and CEO of Plato, Quong Hoang, the #1 mentoring platform for engineering leaders , helped moderate a discussion between CTO of Change.org, Elaine Zhou, and Head of Engineering at Notion, Michael Manapat, on this subj

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How to decide if you’re ready for an ABM solution

Martech

Most B2B businesses have some kind of account-based marketing strategy. At the very least, they know who their most valuable accounts are and they try to give them some extra care and attention. But how are they tracking that? In a CRM? Maybe just in shared spreadsheets. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes?

B2B 107
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How To Do Outbound Sales If You’re Legally Restricted

Predictable Revenue

Can outbound sales survive without cold calling? Here are our top tips to help you navigate sales prospecting where mass outreach is legally restricted. The post How To Do Outbound Sales If You’re Legally Restricted appeared first on Predictable Revenue.

Legal 105
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Episode 37: Not Too Shabby

Sales Hacker

??Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Growth 104
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What are diversity, equity and inclusion, and why marketers need them

Martech

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. It’s not a nice thing to have, it’s a necessity.

Education 101
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Cut Churn with These 5 Smart Automated Processes (+ Templates & Triggers!)

Sales Hacker

We all know customer retention is more important than ever. Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. This piece looks at how to harness the power of sales automation for customer retention with 5 ready-made, templated processes , and 5 best practices to consider on your automation journey.

Process 103
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Your Contact Center Can Earn Money for Your Company, Too

Salesforce

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. That’s especially difficult for contact centers, where siloed data, disconnected systems and labor shortages already lead to long wait times. While these challenges may affect your contact center revenue, the real impact is on customer experience. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS).

Contact 98
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A Complete Guide to the Solution Selling Methodology

Gong.io

Too often, sales reps jump straight into their pitch without even considering their prospects’ needs or asking what they’re looking for. And in most cases, that’s a losing sales strategy. So how can you build rapport with your prospects? How can you position your solution and boost your win rates? That’s where Solution Selling comes in. In this article, we’ll explain what Solution Selling is, what sets it apart, and how to tell if it’s right for your team.

Sell 62
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Artificial Intelligence Helps Salespeople Be More Effective

Eliminate Your Competition

Sales professionals have always been under pressure to close more deals and hit their targets. But now, with the help of artificial intelligence (AI), they can be even more effective in their roles. AI tools can automate routine tasks, helping salespeople focus on their jobs’ essential aspects. And by providing insights into customer behavior, AI can help sales teams to understand their customers better and close more sales.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Imagining A Year In The Life Of A New Salesperson….

Partners in Excellence

We’ve a robust hiring market for sales people. Huge salaries, bonuses, other incentives are being offered; all to fill vacant positions. Turnover (voluntary and involuntary) is currently at about 11 months. I thought it might be interesting to do a thought experiment, imagining a year in the life of a modern sales person. Day 1, month 1: The sales person is starting a new job.

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Be A Mighty Oak

Sales Coach Dew

What’s the most powerful sales skill you can develop? Resilience. Salespeople have to be resilient. We’re responsible for how much income we make. Our job is to go out and ask for the business. And a lot of the time, the answer will be a hard no. Rejection is bad enough. When it’s tied to your paycheck, it takes on a whole new level! The Mighty Oak Tree.