Iannarino
OCTOBER 6, 2022
Many salespeople score poorly because the client doesn’t find their conversation valuable. Your prospective client will measure the value of your conversation, and if they find it lacking, they will look for someone who provides them with something more.
Anthony Cole Training
OCTOBER 6, 2022
The start of any undertaking is the most important step. When it comes to building the confident and trusting relationship associated with a strong seller / buyer relationship, the start is especially important. I'm not just talking about the immediate "bonding and rapport" part of selling or a 5-minute segment of chitchat. The start I’m referring to is the entire first contact process whether it is a phone call or an association meeting or the initial meeting after the phone call.
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SaaStr
OCTOBER 6, 2022
Dear SaaStr: What Are Some Lies Founders Tell Themselves? #1 Lie. That it will get easier. It never gets easy, but it can get less difficult: You get better. You constantly learn, and in not that long of a time, become one of the experts in your space. At some point, you stop being at risk of going bankrupt. This does let you breathe. At some point, you have a brand, and that makes your growth more predictable.
Force Management
OCTOBER 6, 2022
At some point, every leader will have to guide their team through some level of change. Our guests this month on the Revenue Builders Podcast are familiar with that task. Tune in to these eye-opening episodes for lessons on leading with confidence, building connections and building the leaders of tomorrow. Whether it's building a company from the ground up, tracking our ever-shifting economy or even building a grassroots movement, the insights shared this month are highly relevant and actionable
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Partners in Excellence
OCTOBER 6, 2022
One of the great joys of working with sellers and leaders is that, generally, we are people of action. A core part of our jobs is solving problems. Whether it’s helping our customers solve their problems and grow, or doing the same around our own performance or growth. We tend to be proud of our ability to leap into action, responding to a customer’s query, or taking action on new growth opportunities.
SaaStr
OCTOBER 6, 2022
So I saw this tweet, and even a decade after our acquisition by Adobe, it sort of hurt: Currently evaluating #DocuSign vs #AdobeSign for clients. Started with DocuSign, finding a few things not that intuitive, but just had an amazing support chat experience. Definitely better than any #Adobe support experience I've ever had. Literally not even close. — Jeff Meier (AZ + Pfizer1 + Pfizer2 + Omicron) (@meier_j) October 5, 2022.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Gravy
OCTOBER 6, 2022
On this episode of the Sales Gravy Podcast, Jeb Blount and Jennifer Smith, CEO of Scribe, give you tips and tactics for working smarter, dealing with repetitive tasks that slow you down, and getting more done in less time with better outcomes. You must protect your prime selling time at all costs. Time is your most precious resource. You cannot make more, add more, or find more.
Spiro Technologies
OCTOBER 6, 2022
Let’s start off by saying questions are great. Salespeople should ask lots of questions and then listen to the answers as intently as possible. A good salesperson spends much of their time asking questions – especially open ended ones – and then using the answers to those questions as a road map to an effective sales presentation. So here’s a question for you: are all questions good?
Martech
OCTOBER 6, 2022
Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of the CDP is the data, so there are issues of data quality and data sources to be dealt with. But in the bigger picture, the organization also has to consider who is using the CDP and why.
Predictable Revenue
OCTOBER 6, 2022
Peter Kazanjy joins the Predictable Revenue podcast to discuss why you should be using data to drive your decisions as a sales development manager. The post Why You Should be Doing Data-Driven Sales Management appeared first on Predictable Revenue.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
OCTOBER 6, 2022
This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. “Halloween is a year-round lifestyle for many Hot Topic employees and customers, and with this initiative launching in the Halloween seasonal window it was a no-brainer that our best foot forward in Roblox would be a Halloween
SaaStr
OCTOBER 6, 2022
After our biggest, best SaaStr Europa ever this past June in Barcelona, we’re going even bigger with room for 4,000 SaaS and Cloud founders, execs and VCs at SaaStr Europa 2022 in London! 6-7 June at Tobacco Dock. We’ll be back, bigger and better with the high concentration of SaaS CEOs and execs at any event in Europe! (Yes, we’re including UK in Europe — we’re Yanks).
Martech
OCTOBER 6, 2022
At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports for digital invention turned out to be collaboration and experimentation. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select
SaaStr
OCTOBER 6, 2022
SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Our mission is simple : We help others grow.
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Martech
OCTOBER 6, 2022
Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer.
Sales Hacker
OCTOBER 6, 2022
Sales is the lifeblood of every business. And with the majority of startups failing due to no PMF (Product-market fit) or cash flow, it’s crucial to get your GTM (go-to-market) strategy right early on. . Where is the best place to start? How do you sell as a founder? When is it time to hire talent? How do you set up your sales team for success? What do you need to get to the next level (series A)?
Highspot
OCTOBER 6, 2022
Leaders from AWS, Siemens, Slack and more attend Highspot’s annual global customer conference to drive sales productivity with sales enablement. SEATTLE, Oct. 6, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced its third annual global customer conference, Highspot Spark 2022. As sales enablement becomes a business imperative for companies everywhere, more than 1,500 professionals spanning sales, marketing and enablement will come toge
Search Engine Land
OCTOBER 6, 2022
A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources: Landing page Relevant web pages Existing text ads in the same ad group Keywords in the same ad group. How auto-created assets work. If you have access to this new feature, you’ll instruct Google to generate the assets from eligible sources based on relevance and predicted performance.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 6, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Search Engine Land
OCTOBER 6, 2022
Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. How it works. When you set up an experiment, you can test the recommendation without risking your main campaign’s performance. If the experiment is successful, you can apply the results by converting that experiment to a new campaign or transferring the experiment results to the original one.
Lead Fuze
OCTOBER 6, 2022
According to Mckinsey , 70% of B2B decision makers prefer remote communication over physical meetings, so it is no wonder that cold outreach has taken off in the past few years. Yet, many marketers still do not know how to do cold outreach productively. There are numerous benefits to cold outreach campaigns, including; Increasing brand awareness. Becoming more collaborative.
Search Engine Land
OCTOBER 6, 2022
Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative reviews or selectively soliciting positive reviews is not allowed. New policy. The new line that was added to the contributed guidelines is “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.” Is it new?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SalesLoft
OCTOBER 6, 2022
How Sales Tools Increase Revenue. Sales tools are the technologies sales professionals use to carry out and streamline their activities so they can close more deals. Research shows that the average seller uses around six different tools. Such tools increase revenue by: Boosting efficiency: Sellers spend less time on tedious tasks and focus more on selling.
Search Engine Land
OCTOBER 6, 2022
Ever struggle with what to write, when to write it, and how often to write content on your website? Join this live webinar and learn how science can offer a quantifiable approach, as well as help you develop content that matches what your audience is searching for. Register today for “Go Down the Content Rabbit Hole to Jumpstart Your SEO,” presented by iQuanti.
SalesLoft
OCTOBER 6, 2022
What Is Inside Sales? Inside sales refers to the practice of remote selling, wherein inside sales representatives solely use technology to conduct sales activities. The channels that inside sales reps use to acquire and connect with potential clients depend on your product, sales strategy, and clientele. . The rise of remote selling has blurred the line between inside sales and outside sales.
Search Engine Land
OCTOBER 6, 2022
Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. If you try to access your query data within Acquisition > Search Console > Queries, you will see the data for the past several days is shown as “not set.” What it looks like.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sales Hacker
OCTOBER 6, 2022
This is the story of how I overcame the fear of rejection as a face to face lead generator — and an introvert. Fear of rejection is a common issue that salespeople face. After all, the entire sales process is based on putting yourself out there and making the ask. And, unfortunately, there is always the possibility of hearing “no.” If I can distill it into one sentence, it is this: The fear of rejection can be overcome by choosing to change your mindset and focusing on your goals.
Search Engine Land
OCTOBER 6, 2022
When it comes to online shopping, there’s an undisputed leader. Boasting a 37.8% share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – and poised to surpass Walmart as the number one retailer overall by 2024. With so many people shopping for everyday goods on Amazon, setting aside a chunk of your advertising budget to take advantage of the site’s commercial traffic is a smart business strategy.
Search Engine Land
OCTOBER 6, 2022
Reddit has made a number of updates to its ads manager including adding 9 new features. Those features have been created to improve the usability of Reddit ads and make it easier for new advertisers to get started, test, and get support. Let’s get started. Live chat. The new Reddit support module is on every page of the Ads Manager as well as in the Reddit Ads Help center.
Search Engine Land
OCTOBER 6, 2022
Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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