Mon.Nov 04, 2024

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Interest Rates and Small Business Loans: Is now a good time?

Sales Pop!

High interest rates put a damper on getting a loan. People in the homebuying market have been waiting for lower rates to make an offer. Those who want a new car have been waiting for lower rates before taking out a new car loan. Small business owners have been holding off on getting growth-enabling loans because they’re not willing to spend so much on interest.

Niche 240
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Why B2B marketing must adopt B2C tactics

Martech

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.

B2C 133
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Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days?

SaaStr

Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days? The #1 reason I see sales execs struggling today in new roles: they are convinced their playbook is better. And refuse to run the one that is already working. They are convinced they know better. That the founders are wrong, or whomever is running things is either wrong, or to be ignored. “That’s not the way I do things” or some variant is something I often hear these days.

Sales 115
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Transition to a career in martech: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Mastering RFP Responses: Strategies to Stand Out in Competitive B2B Sales

Iannarino

Discover how to transform your RFP responses into winning proposals that set you apart from the competition.

B2B 274
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3 tips for cutting through the DTC noise with marketing data 

Martech

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e

More Trending

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Pushy Vs. Pushing, A Matter Of Context

Partners in Excellence

Sellers are too Pushy! Customers always seem to move more slowly than sellers want. They wander, waste time that sellers don’t have. Sellers are anxious to move things forward! Get the meeting, get the demo, get the order! Sellers have always been known for being pushy, we as sellers recognize it, we high five each other on our clever techniques to get the customer to commit faster.

Trust 97
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6 Key Mistakes You Can Make Mistakes When Trying to Build Rapport

Hubspot

Sales engagements are pretty strange interactions when you really think about them. They involve an element of friendliness, but the endgame isn‘t making friends. Shocking as this sounds, you’re actually trying to sell something when selling. That means you have to strike a balance between approachability and authority — but that's easier said than done, making rapport building equal parts essential and screw-up-able for sales professionals.

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15 Leadership Skills That Make You A Good Leader

G2

Learn about the fundamental leadership skills that are proven to inspire and guide teams effectively. Start your journey to impactful leadership today!

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The New ChatGPT Search Is Good News For Marketers

David Meerman Scott

OpenAI introduced the new ChatGPT Search , showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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7 Unique Employee Engagement Ideas to Inspire Your Team

G2

It’s well known that employees do their best work when they’re happy and engaged. As an HR professional, it's your job to keep them engaged, but this can be a real challenge.

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How To Create an Online Store (In 7 Steps or Less)

Salesforce

As a small business owner, you have the potential to reach the masses. No matter if you’re a small or medium-sized business (SMB) or growing fast, you can take it to the next level and start selling online. It may be time to open up a digital shop. Together, we’re going to learn the process of setting up an online store for your SMB , from the benefits of ecommerce to choosing the right platform.

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Spark 2024 Conference: How you too can Enable the Impossible

Highspot

The room was ready in anticipation as the intro video came to a close and Highspot’s CEO Robert Wahbe took the stage for the Spark ‘24 customer conference keynote. With 2000+ virtual and in-person attendees, there was excitement and awe from each table and computer as new innovation was unveiled, and even more became possible in revenue enablement. Imagine – a unified experience across everything you need to drive revenue growth including unified data models, unified AI , and the user expe

GTM 52