Iannarino
NOVEMBER 15, 2023
Over time, your CRM becomes a junk drawer of stalled and stuck deals, lies, exaggerations, half-truths, neglected prospective clients, and falsehoods. Even though you want coverage over your sales team’s quota and your sales goals, much of what you believe is coverage is not.
Sales Pop!
NOVEMBER 15, 2023
As we head towards the finish line of another selling year, we reassess our own selling organization in preparation for 2024. We look at what we do well and not so well to enhance the former and improve the latter. We consider our offerings, our partnerships, and everything that matters in our model to increase our chances of success next year. And, of course, we evaluate our prospects and clients to determine what 2023 changes they’ve experienced and what impacts those changes will have on our
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Search Engine Land
NOVEMBER 15, 2023
Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.
Martech
NOVEMBER 15, 2023
AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Search Engine Land
NOVEMBER 15, 2023
Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during the question and answer portion of his talk today.
Sales Pop!
NOVEMBER 15, 2023
Are you dreaming of being your own boss and building a successful business? Franchising could be the perfect solution for you! In a recent interview with franchise expert Eddie Rodriguez , he shared some incredible insights into the world of franchise ownership and the benefits it brings. What is franchising? Franchising is a business model where a franchisor licenses its trademark, brand, and business model to a franchisee.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 15, 2023
Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.
Search Engine Land
NOVEMBER 15, 2023
Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in Google Search Google is rolling out a new “Follow” button in Google search that aims at keeping you up to date on topics that you want
SaaStr
NOVEMBER 15, 2023
So the last time we checked in on Crowdstrike, they were growing a stunning 65% at $1.7B in ARR. Growth has slowed somewhat as Crowdstrike approached $3 Billion ARR — but only somewhat. The company is still growing a jaw-dropping 37% at almost $3B ARR — and it’s generating incredible free cash flow. Security remains hot. And in fact, the stock is up 94.7% this year!
Search Engine Land
NOVEMBER 15, 2023
Google has released a new robots.txt report within Google Search Console. Google also made relevant information around robots.txt available from within the Page indexing report in Search Console. Finally, Google has decided to sunset the robots.txt tester. The new robots.txt report. Google’s new robots.txt report shows gives you some information Google has on your robots.txt file including: Which robots.txt files Google found for the top 20 hosts on your site The last time Google crawled t
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Salesforce
NOVEMBER 15, 2023
Think of sales management like a sports team. Have you ever heard of a top-ranked sports team without a coach? Of course not. The coach provides the guidance, inspiration, strategy and training that enable players to make big wins. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. The result?
Search Engine Land
NOVEMBER 15, 2023
Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. What it looks like. If you do a search for my, [ barry schwartz SEO ], and then click on the arrow down by the title link in the search results, you can see that some of the results are labeled with “AI-Generated Caption.” Here
Martech
NOVEMBER 15, 2023
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.
Search Engine Land
NOVEMBER 15, 2023
Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler to find and understand each administrative setting. Now, settings affecting how data appears in your reports are grouped together for greater convenience. This adjustment means you can accomplish your administrative tasks with fewer clicks and increased confidence.
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Martech
NOVEMBER 15, 2023
With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui
Salesforce
NOVEMBER 15, 2023
With over 8.5 billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. That’s where doing keyword research, and choosing the right SEO keyword, comes in.
Martech
NOVEMBER 15, 2023
The marketing industry is facing major challenges in 2023. Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. While some see this as the beginning of a lasting downturn, there are strategies marketers can use to optimize performance and demonstrate value today.
SalesProInsider
NOVEMBER 15, 2023
“Measure twice, cut once.” That’s how I started the first article in this two-part series about the most boring habit. And it’s the ONE key habit you should develop to have better sales conversations and success. “Measure twice, cut once.” This adage is about preparation, and when it comes to preparation for sales conversations there are two levels that you should consistently complete to increase your probability of success.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
NOVEMBER 15, 2023
Bing Chat has a new name as of today – Copilot. It now shares the same brand name as multiple other Microsoft AI products. R.I.P. Bing Chat. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. Copilot + Search.
Membrain
NOVEMBER 15, 2023
I recently sat down to draft an internal memo to the Membrain team about the next era in our evolution, and realized that there are things I want the rest of the world to know about who we are , where we came from, and where we’re going next. So here it is.
Search Engine Land
NOVEMBER 15, 2023
Google appears to have been experimenting with a new ad format within its Search Generative Experience (SGE). When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also Like” The feature served a carousel of products, all of which displayed a product title, image and company name.
Salesforce
NOVEMBER 15, 2023
Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. But, about 16% of the world’s population has at least one disability. This means there are product functions, like drag-and-drop, that may not be accessible to some users.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
NOVEMBER 15, 2023
This article was co-authored by Rebecca Steurer. The world is drowning in digital content. Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. As a result, we’ve turned the web into countless low-insight listicles that focus on capturing keyword searches instead of sharing insights that mean something to the reader.
Highspot
NOVEMBER 15, 2023
Today at the Microsoft Ignite conference in Seattle, Satya Nadella, CEO of Microsoft, showcased the leadership of Highspot as one of the leading-edge software providers innovating on the newly announced Microsoft 365 Copilot for Sales. Read on to hear about the new innovations and our expanded work with Microsoft that we announced today. Integration with Microsoft 365 Copilot for Sales Organizations that surface both buyer and deal intelligence into the applications where reps spend most of thei
Search Engine Land
NOVEMBER 15, 2023
Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust. If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. When you unintentionally set off internal alarm bells, people will scroll on by in the split second it takes for them to make the click/no click decision.
Predictable Revenue
NOVEMBER 15, 2023
Collin Stewart discusses the emerging trends in sales recruitment with Brisa Renteria, CEO of Improved Growth The post Rethinking Sales Talent Acquisition with Brisa Renteria appeared first on Predictable Revenue.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
NOVEMBER 15, 2023
Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics Simplified conversion tracking This new whitepaper from MoreVisibility walks through the key changes in GA4 and how
SaaStr
NOVEMBER 15, 2023
As you grow from nothing to $100M and beyond, you will run into a unique set of challenges at every stage. Spenser Skates, CEO and co-founder at Amplitude took the stage at SaaStr Annual 2023 to share four key lessons he learned building a great organization and a long-lasting sustainable business. Amplitude is a digital analytics platform that started out of another failed startup with three co-founders.
Search Engine Land
NOVEMBER 15, 2023
SEO professionals start their careers in so many different and unconventional ways. Most people don’t come in on day one being able to identify SERP features or optimize a header. That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know. Spotting good SEO candidates based on their potential abilities, not just their current experience or skills will get you a broader pool of candidates.
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