Thu.Nov 18, 2021

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3 Ways To Use Lead Generation Quizzes To Get More Leads

ClickFunnels

The post 3 Ways To Use Lead Generation Quizzes To Get More Leads appeared first on ClickFunnels. Quizzes are super effective at generating leads…. … if they’re built correctly. Just check out some of these stats (courtesy of LeadQuizzes ). 81% agree that interactive content grabs attention more effectively than static content. 79% agree that interactive content enhances retention of brand messaging. 93% of marketers agreed that interactive content is effective in educating its buyers.

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‘Why Can’t I Sell?’ – How To Fix It The Right Way

The 5% Institute

Although sales can be an excellent career choice; there will be times when it can be quite difficult. You may be asking why can’t I sell if you’re going through a bit of a sales slump. If you find yourself asking why can’t I sell, it may be for a few reasons – and none to do with you as a person whatsoever. In this article. We’ll cover the reasons as to why Sales Professionals and Business Owners can struggle with sales, and what you can do to fix it.

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Trending Sources

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Twitter rolls back AMP support, no longer sends users to AMP pages

Search Engine Land

With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer. Please visit Search Engine Land for the full article.

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How to future-proof your digital marketing strategy

Martech

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious catalyst for this was the COVID-19 pandemic. “The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 1

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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SEO Basics for Non-SEO Experts

Heinz Marketing

Search engine optimization (SEO) has always been a daunting subject in my mind—there is so much to it. And as a chronic overthinker, I can make any task seem insurmountable. However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener.

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We’re turning off AMP pages at Search Engine Land

Search Engine Land

For starters, we’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll. Please visit Search Engine Land for the full article.

More Trending

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Google logo schema markup now requires logos to look good on white backgrounds

Search Engine Land

This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search. Please visit Search Engine Land for the full article.

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Calling all technology-focused marketers: Submit a session pitch for MarTech!

Martech

MarTech returns virtually on March 29-30 focusing on the customer journey of a lifetime. As you know, customers continue to change. B2B buyers are reluctant to fill out forms and spend time on video calls with sales reps. B2C buyers don’t want to scroll through endless catalog pages trying to find what they need. Customers who have a bad experience won’t come back — and part of the bad experience is treating them like customers rather than people you want to have an ongoing relationship with.

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Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page

Search Engine Land

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources. Please visit Search Engine Land for the full article.

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10 Learning from Off The Record with Pat Grady of Sequoia Capital

SaaStr

With nearly a full hour of Q&A with a phenomenal communicator as our guest, our “Off The Record” interview with Pat Grady (Partner at Sequoia Capital) surfaced a number of actionable insights for Founders. We’ve excerpted 10 key highlights from our interview below: #1 – Habits Of Exceptional CEOs. Given Pat’s track record that has consistently backed unicorns and decacorns, he has had a unique window into the habits of high-performing Founders and CEOs.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Braze makes strong debut as public company

Martech

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Shares were priced at $65, above the expected range of $55 to $65. Following the jump, the company had a market value of over $8 billion. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels.

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Dear SaaStr: How Do You Know When it’s Time to Leave Your Current Company and Move On?

SaaStr

Q: How do you know when it’s time to leave your current company and move on? Let me add just one specific criterion / thought: -> Move on when people stop listening to you. You joined the company because you thought it was a good fit, that you could grow and make an impact. After a while, it often starts to not feel “right”. Things change. Should you stick it out?

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Good morning: It’s all about email

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s still all about email, isn’t it? Okay, that’s an exaggeration. Email isn’t the only marketing channel and email marketing isn’t the only form of marketing.

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Founder-Led Sales Strategies For Startups

Predictable Revenue

Breaking down sales strategies that founders and entrepreneurs need to adopt to amplify revenue, specially in startups. The post Founder-Led Sales Strategies For Startups appeared first on Predictable Revenue.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Conductor raises $150M in funding

Martech

Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount. This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. This funding will support efforts in prioritizing customers’ and Conductor’s people’s needs. Conductor has seen a huge growth in its customer roster and works with industry leaders like Slack, Citibank, and AT&T.

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7 Things Salespeople Can Be Thankful for This Year

Spiro Technologies

As strange as 2020 was, 2021 has been strange in its own ways too. That being said, it’s been a pretty decent year for sales teams as lots of companies have seen record years. And while the breakdown of in-office vs. remote time has changed (probably for good), most everyone has gotten used to it and the “new normal” has worked out well for the salespeople of the world.

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Amazon will stop accepting Visa payments in the UK starting in January

Search Engine Land

The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”. Please visit Search Engine Land for the full article.

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Non-Targeted Broadcast Public Relations Pitches Are Spam

David Meerman Scott

To paraphrase the Wikipedia entry, email spam is sending email that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Unfortunately, way too many Public Relations people are spammers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Is Google out of touch? What the SEO community thinks about the November 2021 core update

Search Engine Land

SEOs have a few opinions on the timing of this update. Please visit Search Engine Land for the full article.

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Why are Big Companies Splitting Themselves Up Again?

The Advantexe Advisor

It’s happening again. After years of mergers, acquisitions, and strategies of mega-revenue growth we are seeing a trend again of large companies deciding to break themselves up or spin out certain businesses. General Electric, J&J, and Toshiba are the latest joining DuPont, Merck, Pfizer, Dell, L Brands, IBM, and many others over the last year.

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Welcome To The Power Matrix

Eliminate Your Competition

As you meet people and develop a sales opportunity within your prospect, you need a tool to help you make sure you develop relationships with the correct people with the appropriate power and influence to help you. The Power Matrix is a great tool to understand the organization. I promise you, if you can successfully fill out the Power Matrix in every account, you will be phenomenally successful.

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Sales Training For Insurance Agents

The 5% Institute

Sales training for Insurance Agents is crucial if you’re wanting to grow your insurance business, because nothing happens until a sale is made. Insurance Agents require sales training for a number of reasons. It helps them have the knowledge to train their staff, it ensures consistency is followed within their sales team, and to make sure all your potential clients have the same positive experience.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Mobile Presentation and Cloud Sales Tools.

SalesBlog!

Virtual sales presentations, or webinars, have become critical to today’s sales success. We are a virtual cloud society after all. You need to be able to give a convincing mobile presentation that you can finalize online to be competitive. The potential client expects no less. Mobile presentations are fast becoming just as critical. Can you present your product using the latest mobile tools?

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7 Steps To Optimize Your Lead Generation Funnel

ClickFunnels

The post 7 Steps To Optimize Your Lead Generation Funnel appeared first on ClickFunnels. Leads are the backbone of any online business. But how do you optimize your lead-gen funnel so that you generate more high-quality leads with the same amount of time and/or money? That’s what we’re talking about in this guide. Because optimization can have a massive impact on your business.

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5 Interesting Learnings from C3.ai at $200,000,000 in ARR

SaaStr

So C3.ai is one of those enterprise software companies ($2m customers on average) you hear about and see their billboards but are never quite sure what they do. The founding story is fascinating. Tom Seibel is the grandparent of CRM. He founded Siebel, the dominant CRM before Salesforce, and sold it for billions to Oracle. An amazing exit at the time, but one that happened as Siebel was clearly losing to the Cloud transition that Salesforce came to own.

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10 Tips For Successful Sales Funnel Development

ClickFunnels

The post 10 Tips For Successful Sales Funnel Development appeared first on ClickFunnels. Wondering how to develop a powerful sales funnel? That’s exactly what we are going to discuss today. We will share tips that can help you get more leads, make more sales, and increase your revenue. Ready to take your sales funnel to the next level? Continue reading… Table of Contents: #1 Use the Value Ladder Sales Funnel #2 Develop a Product Line That Follows a Logical Progression #3 Create a Super Val

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Succeed in Tech if You’re on a Nonlinear Career Path

Salesforce

The path to success is not always linear. The “traditional” trajectory from high school to college to a job does not apply — or work — for everyone. Thankfully, some entrepreneurs are creating opportunities by redesigning college programs to help underrepresented students land plum jobs. One of them is Michael Ellison, founder and CEO of CodePath , who spoke with Salesforce Chief Philanthropy Officer Ebony Beckwith on the latest episode of #BossTalks , Beckwith’s series on Salesforce+.

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Best Lead Generation Tools for Hot Leads in 2022

Sales Pop!

Lead generation is not just about encouraging new users to visit your website. The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. Today, you can choose from a variety of strategies and tools for lead generation : online chats, newsletters, pop-up forms, SEO optimization, knowledge-sharing platforms, etc.