Iannarino
SEPTEMBER 7, 2023
In the past few days, several people have shared content touting the idea that technology can improve sales results. A number of the cited statistics point to a particular application that provides better outcomes. This belief began with the CRM and the promise of greater accountability and control, with neither being true.
Search Engine Land
SEPTEMBER 7, 2023
Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results.
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Salesforce
SEPTEMBER 7, 2023
Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed.
Search Engine Land
SEPTEMBER 7, 2023
TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Salesforce
SEPTEMBER 7, 2023
Your company is talking about AI at every turn, but are you building it into your data strategy? No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure.
Search Engine Land
SEPTEMBER 7, 2023
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history – unless you manually turn it off. Why we care. Some folks are worried that this tech might invade their privacy. More and more people are speaking up, saying they don’t like the idea of their online actions being watched for ads.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 7, 2023
Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.
Partners in Excellence
SEPTEMBER 7, 2023
It’s early September. It seems my calendar is filled with with deal and pipeline reviews. Everyone’s scrambling to finish Q3 and lining up to have a strong year end finish. It’s Thursday, 9/7, in just the last 24 hours, I’ve done reviews with teams in China, Australia, Sweden, Spain, Israel, Canada, and all over the US. I’ll be revisiting those countries and more in the coming weeks.
Search Engine Land
SEPTEMBER 7, 2023
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the entity paradigm?
Martech
SEPTEMBER 7, 2023
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered. The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed p
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
SEPTEMBER 7, 2023
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. Tackling fake news and enhancing online safety could boost people’s trust in the internet, which could ultimately give them more confidence to shop online.
Salesforce
SEPTEMBER 7, 2023
How do your employees feel about your DEI policies? Are you creating a culture of diversity, equity and inclusion that workers — younger workers, especially — value? It isn’t easy for many organizations, especially if they’re missing one element that any workplace equality discussion needs: a foundation of good data. Nearly eight in 10 business leaders aren’t using data in their organization’s diversity and inclusion practices, according to recent Salesforce research.
Search Engine Land
SEPTEMBER 7, 2023
YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube will automatically decide which ad type to display as appropriate.
Salesforce
SEPTEMBER 7, 2023
The DataWeave Codegen project by the MuleSoft ML/AI team is a generative AI tool aimed at simplifying the use of MuleSoft’s powerful data transformation programming language, DataWeave , and making it more accessible for low-code/no-code users. The DataWeave language can have a steep learning curve, but DataWeave Codegen simplifies the process by letting users generate DataWeave scripts by simply providing a sample input and output data corresponding to the desired DataWeave code.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
SEPTEMBER 7, 2023
Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.” Site names. Site names are the title and name of the site Google shows in the search results listings.
Sales Pop!
SEPTEMBER 7, 2023
In today’s fast-paced business world, every penny counts. As a business owner, you’re always looking for ways to cut costs and maximize your profits. One area where you can make significant savings is by choosing the right water plan for your business. Water is an essential resource, and it’s crucial to ensure that you’re getting the best deal possible.
Search Engine Land
SEPTEMBER 7, 2023
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the length of the extended ad breaks. Why we care.
Highspot
SEPTEMBER 7, 2023
In this blog post, we delve into sales content analytics, exploring its impact on modern sales techniques. We’ll uncover how this approach can be the key to optimizing conversions, supercharging revenue, and fostering lasting customer relationships. Here, you will navigate the intricacies, benefits, and strategies surrounding sales content analytics, and discover how you can leverage this to streamline sales content creation and stay ahead in today’s competitive marketplace.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
SEPTEMBER 7, 2023
As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. While no tool or technique can provide a 100% accurate picture of the future, the methods outlined here can show us a glimpse into the potential trajectories of PPC campaigns.
The Digital Technology
SEPTEMBER 7, 2023
Displaying valuable feedback and words from your current customers is an initial strategy in the marketing scenario to stand ahead of your competitors. Humans love providing their opinions about their recommended products or brands to other people.
G2
SEPTEMBER 7, 2023
Learn how recovery time objective (RTO) differs from recovery point objective (RPO), and how to use each of these for backup and disaster recovery needs.
Accent Technologies
SEPTEMBER 7, 2023
Remember when Sales Enablement primarily meant collecting and creating the critical content that sales and other customer-facing teams needed to engage with prospects and customers? And then making those materials easily shareable with buyers? Sure, there are some other useful capabilities in Sales Enablement platforms, but that was the main stuff—the key pain points about all sales enablement providers solved.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Predictable Revenue
SEPTEMBER 7, 2023
Friction between Marketing and Sales with Collin Stewart and Austin LaRoche. Learn why breaking down silos is critical to business growth. The post Airing of Marketing and Sales Grievances with Austin LaRoche appeared first on Predictable Revenue.
G2
SEPTEMBER 7, 2023
The advent of the software revolution has brought unprecedented productivity and convenience. However, it has also led to an increased threat in the form of hacking and data breaches.
The Digital Technology
SEPTEMBER 7, 2023
As an experienced Sales Director at a leading global iOS app development company, I’ve seen firsthand the rapid growth and evolution of the iOS ecosystem. iOS apps have become an indispensable part of both consumer and enterprise technology stacks.
Search Engine Land
SEPTEMBER 7, 2023
Did you know? In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 7, 2023
Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. You need the right team, data, technology infrastructure and processes to support the initial journeys. Continuous improvement is also essential to ensure that customer journeys constantly get better based on real-world performance.
SaaStr
SEPTEMBER 7, 2023
Dear SaaStr: What Are The Best Ways to Retain Your Customers in SaaS? A few things that always work to drive down churn in the early days — and later: Make sure you have a strong Head of Customer Success … whose #1 goal is reducing churn. Too many early-stage VPs of Sales don’t have a strong “wing person” running customer success. And importantly — resist the urge to have this Head of CS own upsells as their #1 KPI.
Martech
SEPTEMBER 7, 2023
Did you know? In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates.
Search Engine Land
SEPTEMBER 7, 2023
Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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