Iannarino
NOVEMBER 4, 2022
In a recent post on LinkedIn, I noted that accounting managers rarely ask people for advice on motivating their accounts payable people. Several readers responded that accounts payable clerks need not deal with the rejection encountered by salespeople. One person piled on and said salespeople face rejection 75 percent of the time.
Partners in Excellence
NOVEMBER 4, 2022
Everyday I read articles about how to conduct sales conversations. They get into topics like, “do you start with ‘How are you…,'” They extend into the exact sentence structure, use these words, don’t use these, counter with this, use these pattern interrupts, here are the sequences. There is discussion about authenticity, which often seems to be faux authenticity; sometimes accompanied by recommendations on mirroring, facial expressions, and so forth.
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SaaStr
NOVEMBER 4, 2022
Dear SaaStr: As a VC, if you could go back to your operational experience (as part of a hyper-growth startup), then what would you remind yourself to take note of? My top list: Slow down big decisions — when you aren’t sure. You have to move fast and break things, but if the pit in your stomach says, “Maybe don’t do that,” — slow that decision down.
Martech
NOVEMBER 4, 2022
How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is certain — and it constantly changes — which can make it hard to project and predict the outcomes of our efforts. Fortunately, there’s a simple process you can use to dramatically increase the odds that your marketing is successful.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
NOVEMBER 4, 2022
The budgets are >still< there, but they're harder to access, so sales needs to understand what your buyer's true goals are for next year and align with it. pic.twitter.com/a6BKk61LQR. — Jason Be Kind Lemkin (@jasonlk) October 27, 2022. So with the latest batch of earnings out, we can get a sense of where the leaders are in SaaS.
Martech
NOVEMBER 4, 2022
Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The October release continues a series of Dynamic Chat chatbot enhancements. Previous chatbot enhancements are here. The release of Dynamic Chat is discussed here.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 4, 2022
Creators can now co-stream live videos with their friends on Twitch and TikTok. The new YouTube feature is called Go Live Together, and it’s rolling out over the next couple of weeks. Not new. The new feature is compared to TikTok’s multi-guest and Twitch’s Guest Stars. YouTube’s newest addition Go Live Together can only be accessed through the YouTube app, which all parties must have installed.
Highspot
NOVEMBER 4, 2022
Customers including DocuSign, Zillow and Crestron Electronics recognized for inventing the future of sales enablement. SEATTLE, November 4, 2022 — Highspot , the sales enablement platform that increases sales productivity, announced today the winners of the second annual Spark Impact Awards, recognizing the transformational impact that customers and partners make with the Highspot platform.
SaaStr
NOVEMBER 4, 2022
Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. Often, leaders struggle to choose between increasing the runway for their companies and pursuing growth. But why not both? . Kristina Shen , General Partner at Andreessen Horowitz, joins Sean Jacobsohn and Scott Beechuk , Partners at Norwest Ventures, to discuss how to prioritize both successfully.
Search Engine Land
NOVEMBER 4, 2022
Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. Four new Apple Search Ad placement options New Apple ad spots are coming by the end of the year Apple’s ad business may reach $6 billion by 2025.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Spiro Technologies
NOVEMBER 4, 2022
Transcript. Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re monetizing the business of making, moving, and selling products, and of course, having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we’re not talking about that today.
Search Engine Land
NOVEMBER 4, 2022
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year. Which days to push the pedal most on. We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to: Quantify what we’ve seen in the past and better estimate what might happen this go
Search Engine Land
NOVEMBER 4, 2022
In my 20 years of experience, I’ve seen the inner workings of countless marketing teams. I’ve observed what works and what doesn’t. Most importantly, I’ve witnessed how an organization’s structure and culture can immediately impact campaign performance. And I’ll admit, it’s frustrating sometimes to watch companies trip over themselves based on the team structure they’ve put in place.
Search Engine Land
NOVEMBER 4, 2022
Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. What was said. John Mueller said at the 13:52 mark in the recording when asked about links: “Well, it’s something where I imagine, over time, the weight on the links.
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