Search Engine Land
SEPTEMBER 10, 2024
Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify missed opportunities. Rather than copying their actions, you collect information and insights to run more effective and efficient PPC campaigns.
Martech
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
SEPTEMBER 10, 2024
Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO.
Martech
SEPTEMBER 10, 2024
Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Search Engine Land
SEPTEMBER 10, 2024
Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple Intelligence directly. Plus, it seems to use third-party search providers, like Google, OpenAI’s ChatGPT and Yelp for its search results – depending on the type of query.
Salesforce
SEPTEMBER 10, 2024
How can AI help me? Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. They’re tasked with streamlining processes, prioritizing leads accurately, and measuring campaign performance with precision. It’s a tall order. While traditional marketing tactics still hold value, this increasing complexity demands innovative B2B marketing solutions.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 10, 2024
The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017 , was upheld by the EU Court of Justice today. Google was accused of favoring its own price-comparison service in search results, disadvantaging competitors.
Heinz Marketing
SEPTEMBER 10, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B businesses constantly look for ways to be more productive, more competitive and therefore more profitable. That is what drives them and why they exist. This can have an adverse effect on employees, however, as pressure and stress levels increase in the workplace in the pursuit of profits.
Search Engine Land
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.
Martech
SEPTEMBER 10, 2024
Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Search Engine Land
SEPTEMBER 10, 2024
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters.
Salesforce
SEPTEMBER 10, 2024
Generative AI has already transformed the way shoppers find products online. As a product manager focusing on search and SEO at Salesforce Commerce Cloud , I’ve seen first hand the significant shifts happening at break-neck speed in customer behavior and business strategy over the past year. Generative AI, in particular, is redefining digital commerce and influencing everything from how consumers search to how merchants optimize their sites.
Search Engine Land
SEPTEMBER 10, 2024
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Google’s misleading claim of “hundreds of competitors.” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.
Martech
SEPTEMBER 10, 2024
As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Search Engine Land
SEPTEMBER 10, 2024
Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data. What are search terms and why are they important?
Salesforce
SEPTEMBER 10, 2024
Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers.
Sales Nexus
SEPTEMBER 10, 2024
Get LinkedIn Emails and Phone Numbers with SalesNexus LinkedIn has long been the go-to platform for professionals looking to expand their networks, share industry insights, and discover new business opportunities. However, for salespeople and business development professionals, there’s a glaring limitation: LinkedIn allows users to download a list of all their connections, but it doesn’t provide the essential contact details like email addresses and phone numbers.
Iannarino
SEPTEMBER 10, 2024
In politics, as in sales, the art of persuasion determines who wins and who loses.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Nexus
SEPTEMBER 10, 2024
Get LinkedIn Emails and Phone Numbers with SalesNexus LinkedIn has long been the go-to platform for professionals looking to expand their networks, share industry insights, and discover new business opportunities. However, for salespeople and business development professionals, there’s a glaring limitation: LinkedIn allows users to download a list of all their connections, but it doesn’t provide the essential contact details like email addresses and phone numbers.
Partners in Excellence
SEPTEMBER 10, 2024
We seem to be wired to react and respond. When we encounter a problem, we immediately jump on it doing what we can do to correct it, getting back on course. It seems like a game of business/selling “whack a mole.” A problem pops up here, we put a fix in place, another one appears somewhere else, we fix that, another pops up… We move from problem to problem, “whacking” them, only to have more pop up elsewhere.
SaaStr
SEPTEMBER 10, 2024
So we’ve been doing SaaStr Annuals for a stunning ten years (!) and we have a ton of data. One thing I can tell you is sponsors and partners who staff their booths with junior folks that just stare at their phones all day typically don’t see the ROI of their peers that … well … do more. Now if events are a sales function budgeted by marketing, then at first this seems to make sense.
Sales Hacker
SEPTEMBER 10, 2024
Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Membrain
SEPTEMBER 10, 2024
Recently, Jim Dickie and Barry Trailer , co-founders of Sales Mastery Advisors , put out a report that represents a level of study that I find to be rare in the sales industry nowadays.
Sales Gravy
SEPTEMBER 10, 2024
On this episode of The Sales Gravy Podcast, Jeb Blount Jr.had the pleasure of speaking with Pablo Pefaur, a seasoned sales professional who specializes in the Latin American market. Pablo shares some key insights on prospecting, the importance of follow-ups, and cultural nuances that every salesperson should know. Key Takeaways: - Value of Outbound Conference: The Outbound Conference 2024 is a critical event for sales professionals, focusing on productivity, prospecting, and performance. - Help
Sales Nexus
SEPTEMBER 10, 2024
Enrich your LinkedIn email list to get essential data about your connections such as emails and phone numbers.
Highspot
SEPTEMBER 10, 2024
Key Takeaways True sales and marketing alignment comes from enabling your entire GTM organization Evolving your Sales and Marketing relationship to be a consistent collaboration on quality pipeline doesn’t require complex strategies or more budget 56% of CMOs consider improving sales enablement a critical challenge that must be solved in the next 6 months Marketing isn’t about leads.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
SEPTEMBER 10, 2024
Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this could be an extra hurdle that some businesses may not be willing to prioritize. Key details. Deadline: Nov. 15.
Expert insights. Personalized for you.
Let's personalize your content