Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri

Campaign

Hubspot

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals.

Price

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences.

Government

Search Engine Land

AUGUST 27, 2024

Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content.

Campaign

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Salesforce

AUGUST 27, 2024

Are B2B marketers overwhelmed by all the data at their disposal? The short answer is yes. Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges.

Campaign

Search Engine Land

AUGUST 27, 2024

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. AI-powered insights.

Campaign

Search Engine Land

AUGUST 27, 2024

Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from Looker Studio will require advertisers to adjust their Looker reports and strategy tools, and revert to getting the competitive metrics they

Conversion

Iannarino

AUGUST 27, 2024

Unlock the secrets to handling complex sales meetings with multiple stakeholders and ensure your next deal is a success.

Meeting

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about organizational structures and functions involved in our GTM implementation. We talk about metrics we leverage to understand performance, and goals driven to scale growth. The discussions about our GTM strategies are endless. And they are important.

GTM

Veloxy

AUGUST 27, 2024

How much time does your sales team spend on administrative tasks instead of closing deals? According to the National Association of Sales Professionals , sales representatives spend just 35% of their time selling, while the rest is eaten up by tasks that could be automated. This is where field sales automation comes into play, helping teams boost efficiency and focus on what truly matters.

Represent

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Sales Hacker

AUGUST 27, 2024

Mark Ghermezian co-founded Braze (BRZE) and led the company as it’s founding CEO, pioneering a new category from ideation to IPO. He is also the Founder and General Partner at m]x[v Capital, and Co-Founder and CEO of Gynger and Tildei, two companies that he incubated through the venture firm. He is a serial entrepreneur and successful investor with 20+ years of experience in founding, building, and investing in early-stage SaaS startups.

GTM

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. Rupa is a lab platform for doctors to order lab tests, and Koby took the company from $20M to hundreds of millions in equity and scaled Rupa’s user acquisition by 4000% in 3.5 years. All users come from channels, be it organic, paid, or word-of-mouth.

Growth

Salesforce

AUGUST 27, 2024

We’re setting out to make this our most sustainable Dreamforce ever. Whether you’ll be attending virtually or onsite in San Francisco, here’s how sustainability is coming to life at Dreamforce — and how you can get involved. This blog includes: Sustainability sessions at Dreamforce Onsite sustainability at Dreamforce Behind-the-scenes sustainability at Dreamforce Take sustainability beyond Dreamforce Sustainability sessions at Dreamforce Favorite our Net Zero Cloud and su

Transportation

The Advantexe Advisor

AUGUST 27, 2024

It’s only the last week of August and Starbucks is already in full marketing mode with the early launch of its popular menu of Pumpkin Spice Lattes items (apparently the cool folks just call them PSLs so that’s what I will use in this blog). Think about this: In 2024, people on vacation at the beach can Uber Eats their PSL drinks directly to their portable cabana.

Launch

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

Highspot

AUGUST 27, 2024

Received the highest score possible in 17 criteria and cited for delivering “a unified content management and L&D [learning and development] platform with impressive results” SEATTLE, Aug. 27, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024 report.

Customers

PandaDoc

AUGUST 27, 2024

Despite being used interchangeably, mission statements and vision statements are two distinct types of brand messages that serve different purposes. So, we’re here to clear up the vision vs mission statement debate and explore their differences. Plus, we’ll help you write your own. Key takeaways Mission statements describe your company’s current purpose and goals.

Legal

Sell Or Die

AUGUST 27, 2024

Tom is a no-nonsense, straight-talking 30-year veteran of the sales & and marketing business and author of The Invisible Sale, who favors stiff drinks, good debates, and helping companies strategically grow by showing them how to create and turn conversations into customers. As an internationally recognized keynote speaker, founder of Converse Digital , and Author of The Invisible Sale , Tom marries his two passions, persuasion & technology, to teach companies how to leverage digital m

Pitch

Search Engine Land

AUGUST 27, 2024

Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients. With the complexity found in most agencies, it can be challenging to assess which are your highest-performing teams – or know what to do when one isn’t performing quite at the level you’d like.

Objectives and Key Results

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Search Engine Land

AUGUST 27, 2024

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to ensuring your app stands out in a crowded market. Let’s explore the fundamentals of ASO and how you can leverage them to increase your app’s success.

A/B testing