Tue.Nov 12, 2024

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6 Strategies for Re-Engaging Unresponsive Prospects, According to Experts

Hubspot

Getting ghosted is an unfortunate fact of sales life nowadays. Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause.

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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

A strong customer value proposition (CVP) is often the key to winning over potential buyers. But it’s more than a catchy tagline or jingle that gets stuck in their head. A CVP is a clear, concise statement that explains why they should choose your product or service. While every company needs a CVP, it can take time to get yours just right. It must show prospects that you really understand their pain points — and how your solution can solve them — all in a single statement.

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Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days?

SaaStr

Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days? In the early days, there are probably only 5 metrics that really matter : ARR ARR Growth Rate Burn Rate True Customer Happiness. Probably, measured as NPS (more here: I Was Wrong. NPS is A Great Core Metric. | SaaStr ) And once you have at least a little revenue ($1m-$2m ARR or so), net revenue retention / churn.

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When Deals Stall……

Partners in Excellence

When deals stall it’s a sign that something has to change! All of us have experienced stalled deals. It’s frustrating, we’re anxious for the customer to move forward in their buying process. We’re anxious to close the deal! Deals can stall for all sorts of reasons. Customers may lose their sense of urgency. Their attention may have been diverted to other priorities.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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The state of data collaboration: What’s next for marketers? by Lotame

Martech

Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state and its desired level of data readiness.

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Salesforce to Replace RSA Key Exchanges with TLS 1.3

Salesforce

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Salesforce is enhancing Transport Layer Security (TLS) measures for customers. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. TLS 1.3 will become the preferred protocol for Salesforce, but TLS 1.2 will continue to be supported since it meets the requirement for Perfect Forward Secrecy (PFS).

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GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel

Sales Hacker

Nealesh Patel is the Chief Revenue Officer at Crunchbase, an AI-powered platform that helps over 80 million dealmakers discover and prioritize the right opportunities using best-in-class company data. With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM
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Consumers are underwhelmed by AI experiences

Martech

Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% are skeptical about AI’s future role in improving their experiences with brands. Experience with AI. It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study.

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Battery Ventures: Startups Are Actually Far More Overvalued Now Than in 2021

SaaStr

So Battery Ventures has a new detailed report on The Open Cloud you can dig into here. There’s a lot of great data in the report, but one analysis helped answered a question I’ve been wondering the past 12-18 months: Are start-up actually more overvalued today than at the peak of Cloud mania in 2021? The answer in my experience is actually Yes.

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Why your marketing team needs training, not just tech, in the age of AI

Martech

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Mastering the Art of Sales Conversations: How to Create Value, Be Consultative, and Establish Expertise

Iannarino

In the competitive world of B2B sales, the difference between winning and losing a deal often hinges on the effectiveness of your sales conversation.

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SaaS Optimization: A Guide To Achieve Financial Growth

G2

Learn how SaaS optimization strategies can enable you to understand software adoption rates, right-size contracts and cut down on unnecessary IT spends.

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Please Do Not Play Without Permission

David Meerman Scott

In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “ Please Do Not Play Without Permission ”.

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The Power of Consistent LinkedIn Content for Lead Generation: Why Consistency Matters

TaskDrive

Learn how consistent LinkedIn content can build trust, nurture leads, and drive engagement—with TaskDrive’s help to keep your brand top-of-mind. The post The Power of Consistent LinkedIn Content for Lead Generation: Why Consistency Matters appeared first on TaskDrive.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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6 Ways to Transform Your Business with AI with Google Cloud’s VP & GM of Applied AI

SaaStr

A lot of SaaS companies have been experimenting with generative AI and LLMs over the last 12-18 months. And increasingly they’re asking, how are companies doing this in production at scale? Are they seeing the kind of ROI that we all feel could be there? As the leader of the Applied AI team at Google Cloud, Duncan Lennox sets out to answer these questions and shares six ways businesses are currently transforming their businesses at scale and with real ROI.

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The Power of Consistent LinkedIn Content for Lead Generation: Why Consistency Matters

TaskDrive

Learn how consistent LinkedIn content can build trust, nurture leads, and drive engagement—with TaskDrive’s help to keep your brand top-of-mind. The post The Power of Consistent LinkedIn Content for Lead Generation: Why Consistency Matters appeared first on TaskDrive.

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GIFT-Eval: A Benchmark for General Time Series Forecasting Model Evaluation

Salesforce

TL;DR: Time series forecasting is becoming increasingly important across various domains, thus having high-quality, diverse benchmarks are crucial for fair evaluation across model families. Such benchmarks also help identify model strengths and limitations, driving progressive advancements in the field. GIFT-Eval is a new comprehensive benchmark designed for evaluating general time series forecasting models, particularly foundation models.