Anthony Cole Training
APRIL 3, 2025
AI is a leading topic in almost every industry publication these days from Forbes to Insurance Journal to the American Bankers Association. As it should be, since it is revolutionizing most job functions, including sales and business development. AI is another tool that offers many benefits for salespeople, and staying informed as AI is evolving will be important.
Sales Gravy
APRIL 3, 2025
Alls fair in love and warand sales. At the end of the day, what really matters is whether the deal closed or if you were left holding the bag. Did you make quota this quarter? Did you crush your numbers? Or did you fall short? If you missed quota, chances are you played it too safe. You followed the so-called 'best practices'the ones that average reps cling to.
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Salesforce
APRIL 3, 2025
Lets be honest marketing data can be complex. Each customer interaction, whether it’s a purchase, a website visit, or an email open, provides valuable data that helps marketers better understand their target audiences. But making sense of it all, from first-party interactions to zero-party preferences, can be a major hurdle. Without a clear audience strategy, your campaigns are flying blind.
Martech
APRIL 3, 2025
Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. The result? Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Heinz Marketing
APRIL 3, 2025
By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. But not every company has a GTM engine that works. The difference? Go-to-Market Orchestration. Its not enough to have a well-researched strategy and slick documentation. If marketing is sprinting toward MQL goals, sales is chasing a different ICP, product is prioritizing a new feature launch, and customer success is putting out fires in onboardingyour GTM motion isn’t orchestrated.
Martech
APRIL 3, 2025
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 3, 2025
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Some of these are evergreen challenges for CMOs,” s
Understanding the Sales Force
APRIL 3, 2025
Despite writing about sales process quite frequently over the years, this article will take a very different approach. Let’s define a couple of terms: Sales Process – a series of 4-6 stages, each with 5-10 milestones, that provide salespeople with a repeatable framework for sales success. Sales Methodology – a repeatable approach that guides salespeople to have quality conversations that move the sales process forward from milestone to milestone and from stage to stage.
Sales Pop!
APRIL 3, 2025
A year ago, small business rent delinquencies hit three-year highs with 43% of businesses not able to pay the full rent on time. With economic uncertainty, its a good time to prepare to pay rent even if finances get tough. From preparing with the best business insurance to building an emergency fund to fostering a good relationship with your property owner, we have the tips to keep you current.
Martech
APRIL 3, 2025
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trilli
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Force Management
APRIL 3, 2025
For today's B2B tech firms, the path to rapid growth and repeatable revenue means advancing through stages and change. Each transformation story is different, but most boil down to three keys for success: choosing the right strategy or partner, applying the new methodology within daily rhythms, and ensuring long-term adoption. When Patra, an insurance-tech provider, crossed the $100M in ARR benchmark, their leadership launched a partnership with Force Management to elevate their go-to-market app
Martech
APRIL 3, 2025
Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten Wikipedia project stability. The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Don’t bet on it: ChatGPT Revenue Surges 30%in Just Three Months.
TrackStreet
APRIL 3, 2025
You’ve spent a lot of time and energy building your brand. You’ve cultivated seller and customer trust, set competitive prices, and worked hard to ensure your business is viable now and into the future. But how are you protecting that brand? Building a brand without implementing a brand protection strategy is like owning a beautiful house filled with expensive furnishings and not locking your doors at night.
SaaStr
APRIL 3, 2025
So if you are incredibly good at VC, you can make a lot of money. More on the math here. If you own 20% of a Decacorn ($10B), then the fund makes $2 Billion, and the partners typically keep 20% of that, or $400m. And split it up. The math isn’t quite that simple (at all), but it’s close enough to that simple. So you really can make hundreds of milllions in venture (and a rare few, even more), if you truly are S-tier and run the place.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Salesforce
APRIL 3, 2025
When you think of your favorite businesses, what comes to mind? Its probably not just their products or services but the feelings they evoke the trust, connection, and inspiration they bring to your life. Thats the power of branding. For small and medium businesses (SMBs) , branding is even more critical. Its your chance to tell your story, differentiate yourself in a competitive market, and build relationships that last.
SaaStr
APRIL 3, 2025
So Harry Stebbings kicked off a new Live 20VC format: “The Daily Deal” and I was lucky enough to serve as co-host! We did a great live deep dive, together with the CEOs of Moveworks (just acquired by SeviceNow for $2.8 Billion!) and Cerebvs (AI chips about to IPO): – Why B2B Revenue is Less Durable Today – Selling for $2.8 Billion to ServiceNow – Selling to Defense, How Hard It Really Is – When Budget for AI is Really Coming From And more!!
G2
APRIL 3, 2025
Early in my career, I worked with a small D2C company with a great product and a motivated team. However, we had one problemwe didnt have clear insights into our prospects. As marketers, nothing could be worse. Our outreach was based on gut feeling rather than data, and our conversion rates reflected that.
Predictable Revenue
APRIL 3, 2025
On this episode of the Predictable Revenue Podcast, Ty Allen, from SocialClimb, shared the deeply personal story behind his companys origin. The post From Messy Beginnings to Product-Market Fit with Ty Allen appeared first on Predictable Revenue.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
APRIL 3, 2025
I used to think Fun Fridays were not my thing. Until I witnessed my HR teams in action and their earnest efforts to provide a supportive and positive environment for each employee.
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