Iannarino
NOVEMBER 7, 2023
Sales leaders expect their sales force to carefully qualify prospective clients , as they don’t want them wasting time on non-opportunities. These same leaders also insist every first meeting be logged in the CRM to ensure they have the coverage they believe is necessary to reach their goals.
Sales Pop!
NOVEMBER 7, 2023
In sales, the right mindset is everything. The mindset translates into some form of habits, which then translates into tasks and activities. At the end of the day, the mindset finally results in a person’s daily behavior. Starting Early In life, it is critical to begin forming a mindset as early as possible. I’ll take, for example, my own son, who is 15 and in high school.
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Partners in Excellence
NOVEMBER 7, 2023
Ever since I started selling–you know back in the old days when phones were still attached to cords–I’ve been taught, “Buyers have a structured buying process.” I’d see all sorts of block diagrams, showing how the buying process always, coincidentally, aligned with the customer buying process. On the selling side we would have perfectly structured steps like Qualification, Needs Identification, Solution Presentation, Closing.
Search Engine Land
NOVEMBER 7, 2023
Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Hacker
NOVEMBER 7, 2023
Scott Gifis is currently the CEO at NoFraud , formerly the President and COO at frame.io (bought by Adobe) and prior to that, he was the president at AdRoll for 6 years. Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus.
SaaStr
NOVEMBER 7, 2023
Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. What does that mean? That many of the standard assumptions and ways of doing SaaS will change a lot. Adam has one core belief above all else — “You don’t have to be *this tall* to ride the rides. Anyone should be able to build any Cloud solutions they want.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 7, 2023
It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval.
G2
NOVEMBER 7, 2023
LinkedIn Analytics can change your sales team by uncovering customer-centric insights, search query data and target base points to run effective campaigns.
Martech
NOVEMBER 7, 2023
I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed a long way off. “We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. “Ten years ago, 30 years seemed to be far away.
Search Engine Land
NOVEMBER 7, 2023
We all know what’s involved in crafting the perfect, most SEO -conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
NOVEMBER 7, 2023
Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. Beginning today, fans of Bravo’s “Below Deck Mediterranean” will have access to a new shopping experience on Peacock that allows watchers to navigate with their remote and buy products from Walmart that are featured in the reality series.
Search Engine Land
NOVEMBER 7, 2023
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste” Explaining his comments, he says: “Amazon ads take credit for sales that would’ve happened organically.
Martech
NOVEMBER 7, 2023
Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment.
Search Engine Land
NOVEMBER 7, 2023
Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or content on a website. The patent seems like it can be used by the Bing Search team for better ranking of websites and web content, but that does not mean it is currently being used in the Bing Search results today.
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Martech
NOVEMBER 7, 2023
I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with marketing teams — and marketing in general — is that they spend most of their time on tactical decisions, like: How to optimize a specific campaign. How to improve the conversion rate by tweaking headlines.
Search Engine Land
NOVEMBER 7, 2023
Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI).
Hubspot
NOVEMBER 7, 2023
Your business is growing, and spreadsheets are getting frustrating to manage. You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. How do you decide which is the best option for your business? This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features.
Search Engine Land
NOVEMBER 7, 2023
It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot
NOVEMBER 7, 2023
A successful negotiation is like a tango. Both involve coordination, finesse, some degree of grace, and a reasonable amount of back-and-forth. Also — and perhaps most importantly — both can also easily be derailed if one of the people involved says something really off-putting or stupid while it's happening. Nothing ruins a good tango like one of the dancers saying something like, “You dance just like my mom.
SaaStr
NOVEMBER 7, 2023
Dear SaaStr: Can great SaaS salespeople seamlessly switch between industries? No. They can’t, unfortunately. Well, the very best can — up to a point. And even there they have limits. A few learnings over the years: Only the very best reps can sell something more complex or harder to understand than the prior products they’ve sold. They just tend to melt when they have to sell a much more complicated product.
SalesHood
NOVEMBER 7, 2023
Get actionable tips to help your organization embrace digital selling and engage more effectively on client sites.
Salesforce
NOVEMBER 7, 2023
It’s true: I once fell asleep during a sales kickoff. I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my team tells me).
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Lead Fuze
NOVEMBER 7, 2023
Imagine a world where your website isn’t just floating aimlessly in the vast ocean of the internet, but is sailing straight to its destination – high search engine rankings. This might seem like an unattainable dream for many, especially with ever-changing algorithms and stiff competition. What if I said there’s now a route to traverse these choppy seas?
Sell Or Die
NOVEMBER 7, 2023
This week we have the pleasure of being with Tony Durham on the podcast. Tony is the CEO and President of Condustrial Inc. helping companies nationwide find the best talent in many industries and employing over 35,000 people in his own companies.
Lead Fuze
NOVEMBER 7, 2023
Ever wonder how the right ad pops up at just the perfect moment when you’re browsing online? It’s not magic, it’s AI advertising. This technological wizardry uses artificial intelligence to place ads with a precision that feels almost psychic. You’ve likely seen AI in action, even if you didn’t know it. Like an invisible puppet master, it pulls strings behind your screen—deciding which products pop into your feed and what content catches your eye.
Spiro Technologies
NOVEMBER 7, 2023
Transcript Adam Honig: Deadpool definitely was going to come up at some point. You look like you’re a Deadpool fan. I don’t know if that’s your son’s influence. Chad Moutray: I’m a Marvel fan. Adam Honig: You are a Marvel fan in general? Okay. All right, we’ll work that in. What a lot of people want to hear about is the crystal ball kind of stuff.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lead Fuze
NOVEMBER 7, 2023
Have you ever stopped to think about the magic behind your personalized AI and social media experiences? That uncanny knack of your feed suggesting just what you were looking for, or even better, didn’t know you needed. The digital genie in the bottle isn’t pure chance—it’s artificial intelligence at work! From tailoring engaging content topics to managing customer service queries swiftly, AI is silently revolutionizing our daily interactions with social media platforms.
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