SaaStr
MAY 5, 2025
Dear SaaStr: Why Do Enterprise Customers Insist on Pilots? I know your sales team probably hates pilots, because in a sense, it means they have to sell the deal twice. Once for the pilot, and again to convert the pilot for a longer deal. Having an “opt out” clause after a pilot ends helps, but still, it’s a double sale. But the thing is, net net it might be less work.
Salesforce
MAY 5, 2025
With 21,000 locations spread across Latin America, OXXO is one of the largest convenience store chains in the world. As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.
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Partners in Excellence
MAY 5, 2025
Let’s do a thought experiment. Imagine we have a seasoned seller. We start providing new tools and technologies focused on improving efficiency. Imagine, “Use this AI tool, you need to 10X your personalized emails… ” Alternatively, we say, “You need to build your pipeline… ” Or we say, “This is the playbook, stick to it!
SaaStr
MAY 5, 2025
Ok about 2,000 of you have already picked your 2025 SaaStr Annual + AI Summit sessions so far and here are the top sessions … for now: 1. The New Rules of SaaS Growth: Whats Next for AI, PLG, and Revenue Scale with HubSpots CEO 2. From Startup to $10B+: Lessons on Scaling, AI, and the Future of SaaS with Dropboxs Founder and CEO 3. Kick-off to SaaStr Annual 2025 with SaaStrs Founder & CEO 4.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Salesforce
MAY 5, 2025
Building a strong brand isn’t just for big business. For small and medium-sized businesses (SMBs) , brand guidelines can be the difference between an unforgettable presence and one that gets lost in the crowd. Without clear guidelines, logos get stretched, colors vary, and messaging feels inconsistent. This is your brand, it should be respected, just like you.
Martech
MAY 5, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? In times of economic uncertainty, tariffs and political turmoil, consumers often become more cautious about their spending.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
MAY 5, 2025
Seeing this title, some of you may be thinking, “Dave’s such a broken record. He keeps talking about business/financial acumen in our GTM strategies… Enough already!” Well, this is another business/financial acumen post–but with a different twist. I will continue to write how important it is to understand our customers’ businesses and engage them in discussing their business challenges.
Martech
MAY 5, 2025
Companies that find a way to use AI to improve both the customer experience and operational efficiency will hold a serious competitive advantage over the next decade. But too many are getting the balance wrong and paying the price in customer loyalty. When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list.
Hubspot
MAY 5, 2025
Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. Ive been there watching a prospects energy fade as I talked too much, only to receive a polite well think about it before they disappeared forever. The truth? Most sales professionals unknowingly sabotage these calls and make predictable mistakes that kill rapport and crush their chances before the deal even begins.
Martech
MAY 5, 2025
Long gone are the days of experimenting with influencer marketing. Its now a proven lever for strategic growth. But outperforming in this space isnt about jumping on trends or chasing fame its about brand alignment, scale and strategy. Smart brands are building influencer ecosystems that go beyond the superficial to deliver real business outcomes. As platforms evolve and audiences fragment, the power of tapping into the right voice, at the right time, with the right message has never been more
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
G2
MAY 5, 2025
Compensation planning sounds straightforward until you're knee-deep in spreadsheets, juggling budgets, bonus structures, and equity grants, and chaos inevitably hits. Ive seen too many teams try to manage it all with clunky Excel files or disconnected HR systems, only to end up with frustrated employees, costly errors, and serious compliance risks. Thats why I decided to find the best compensation management software.
Martech
MAY 5, 2025
A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods.
Highspot
MAY 5, 2025
Most products never make it to market. In fact, only 40% of developed products ever launch , and only 60% of those generate revenue. So whats standing in the way? Its often the launch plan. A successful launch requires more than a great product. It requires early alignment across GTM teams, a compelling message, and a strategy that reaches the right audience in the right way.
Martech
MAY 5, 2025
The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. Instead, they have agility, intelligence and execution speed in defining success. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.
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Highspot
MAY 5, 2025
A successful product launch isnt just about releasing a great product. Its about quickly winning customer trust. Even the best innovations fall flat if sales teams arent ready to deliver value from day one. As a sales enablement leader, youre the link between strategy and execution. You equip sales reps with the skills, knowledge, and confidence they need to win deals.
Sales Nexus
MAY 5, 2025
Outlook has updated requirements and best practices aimed at enhancing email authentication for high volume senders.
G2
MAY 5, 2025
Manual tasks have a sneaky way of piling up. One moment Im sending a simple follow-up email, the next Ive spent an hour copy-pasting data between systems, renaming files, and logging repetitive updates. Multiply that by a week and suddenly, youve got a major productivity drain.
Hubspot
MAY 5, 2025
Most people are unaware that theyre doing business with a holding company when they bank, buy a jacket, or sign up for a health club membership. I know firsthand because that was me. Until I launched into the world of business reporting, I never considered the underpinnings of a company offering the service or goods I wanted. Back then, I was looking for a good price and a good value and sometimes, perhaps shamelessly, for bragging rights about my latest purchase.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SaaStr
MAY 5, 2025
I’m seeing an alarming trend across the SaaS landscape that’s going to separate winners from losers in the next 18 months: The AI Slow Roll. You know what I’m talking about: It’s the VP of Engineering who’s “still evaluating Windsurf and Cursor” but says it’s still a little bit early. It’s the Product leader confidently declaring AI “isn’t ready for prime time because of hallucinations.” It’s the CRO insisting that
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