Wed.Sep 14, 2022

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How to Improve Email Deliverability (5 Steps for Salesforce Users)

Veloxy

Send a couple of hundred emails and they’ll land in your leads inbox in no time—proof, you have 100% deliverability. Or do you? If an email campaign is sent to your Salesforce leads and 20% land in the SPAM folder , is it still an email campaign? Anyone can send emails. But not everyone can confidently send emails that land in the inbox every single time.

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Build and Maintain a Real Estate Customer Base

Sales Pop!

A person’s home is at the heart of who they are and the memories they make. It’s more than just a necessary shelter; it’s a place to mold into a reflection of themselves. Sometimes, they put literal blood, sweat, and tears into DIY home improvement projects turned ER visits , and other times they make a home theirs by simply placing the perfect doormat out front.

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Would You Rather Grow by 14% This Year or 30%?

Membrain

If you could push a button and choose between 14% growth next year and 30% growth, which button would you push? Assuming that this sales growth is stable, manageable, and healthy, most sales leaders would push the 30% button.

Growth 129
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5 Interesting Learnings from GitLab at $400,000,000 in ARR

SaaStr

So Gitlab is the latest SaaS and Cloud leader to do what seems almost impossible. To grow even faster as it scales. At $250m in ARR, it was growing a stunning 69%. Fast forward to today, at $400m in ARR, it’s now growing even faster, at 75% year-over-year. Wow. Just Wow. 5 Interesting Learnings: #1. GitLab still has Free and Cheap editions, but the real growth is all in $100k+ ACV accounts.

GTM 121
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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How to use AI to discover the causes behind customer actions

Martech

Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.

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Millennials vs. Gen Z: How Are They Different?

Salesforce

What a difference a few years makes. When we first started delving into the buying habits of Gen Z and Millennials, we found Gen Z to be pragmatic, focused on saving money, and wanting brands to constantly innovate. Millennials, on the other hand, were idealistic, willing to pay more for experiences, and committed to their favorite brands. But shutting down the world for two years has given us, and them, a new perspective.

Retail 98

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10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters (Pod 590 + Video)

SaaStr

The journey to $100M ARR may seem like a typical success story in Silicon Valley, but that doesn’t make it simple or easy. But what guideposts can you follow to survive the years it takes to succeed? UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters have a few suggestions. Fall in love with “solving a problem”. As entrepreneurs, you always want to follow your gut.

UX 98
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How to humanize the digital experience with first-party data

Martech

Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to share their data. It’s never been a better time to reform and capitalize on the digital experience. Leveraging consumer data is one thing. Getting to know consumers in the right, authentic ways takes an entirely different strategy that requires time and significant effort.

Contact 103
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Sales Automation in Action: 10 Ways to Work Less and Sell More

SalesLoft

Sales managers want to give their sellers more time to sell. Sellers want to take that time to transform into productive revenue engines. Whatever the goal is, time is obviously a common denominator. . Automation gives you back time to help you achieve your sales goals. By automating certain tasks, you can free up more selling time and make your sellers’ long to-do lists a lot less daunting.

Sell 98
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Webinar: How to avoid these 8 big email mistakes

Martech

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them. .

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How To Create a Winning Go-to-Market Strategy

Gong.io

It’s brutal out there. . Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . Just look how crowded the G2 Grid® for CRM is: ( Image Source ). With over 700 companies competing in this highly saturated market, getting lost is easy. Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. .

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Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors

Martech

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 202

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Customer “Systems”

Partners in Excellence

I wrote about how our organizations are sets of interrelated/interdependent subsystems, aggregated to the enterprise system. In that, I shared a perspective about human nature. How, while being well intended, we tend to focus on our jobs/functions, often doing things that inadvertently adversely impacting other parts of the organization. We, also, tend to focus so deeply on optimizing what we do, that we may not understand distant parts of the organization and how our work impacts them.

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ActionIQ adds capability to query data from external sources like data lakes

Martech

ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the querying of data across multiple systems, including enterprise data lakes, rather than just data uploaded to InfiniteCompute.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Born Digital: A Winning Customer Data Strategy

Concentrix Catalyst

AN ORIGINAL SERIES FROM CONCENTRIX CATALYST, IN PARTNERSHIP WITH ADOBE Customers today demand a greater level of personalization. They share information with the brands they trust and expect experiences to be […]. The post Born Digital: A Winning Customer Data Strategy appeared first on Concentrix Catalyst.

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4 Tips for Killer Voicemail.

SalesBlog!

When left with no choice but to leave a message… Do you leave an impromptu message? Or even worse… Do you simply put the phone down and hang up, expecting to catch that prospect at a later time? If so… Why? Do you believe voicemail’s a waste of time? I have a question for you… Is it leaving a voicemail that’s a waste of time or could it be the voicemail you’re leaving?

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The ABC's of Attitude with Glenn Bill

Sell Or Die

In this episode we are here with a special guest, someone who embodies the essence of what "Assertive Selling" really is, we bring on Glen Bill. Glenn is a world renowned speaker and an international best selling author. He is the creator of the "Attitue Based Selling System" and America's #1 Authority on Attitude. Be sure to check out Glen here and get a copy of hes best selling book, "The ABC's of Attitude" here!

Sell 40
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'Show Don’t Tell' Makes HubSpot’s INBOUND22 Conference Awesome

David Meerman Scott

Last week, the annual HubSpot INBOUND marketing, sales, content management, and customer service conference was finally back to an in-person format! I was struck while attending the terrific conference in Boston how the most memorable aspects were when the presenters showed their point rather than telling us a fact or idea.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Best cold calling scripts to boost sales in 2020 (and beyond)

PandaDoc

It may seem that cold calling in sales is dead — but the numbers say otherwise. According to research conducted by the RAIN Group , 69% of all buyers surveyed have received and accepted cold calls during the last year, and 82% of them have accepted meetings with sellers. This means cold calls are still a powerful sales channel that shouldn’t be overlooked.

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Can You Trust NFTs? These Two Fintech Execs Have Thoughts

Salesforce

The latest business maxim instructs us that trust is the new currency. But currency itself—from cold hard cash to cutting-edge crypto—requires trust in those who trade in it and the systems that oversee it. Here, we bring together two executives who have tried to foster that trust in divergent arenas: the physical world of gold-based lending and the digital investing world of non-fungible tokens, or NFTs. .

Trust 52
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Best Practices To Succeed in the Sales Prospecting Process

SalesLoft

Over 40% of salespeople find prospecting to be the most challenging part of the sales process. It requires time, effort, and resources to find prospects who are a good fit for your business. Fortunately, prospecting is less of a monolith if you define the sales prospecting process and best practices. Let’s start today. . What Is S ales Prospecting ?

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A Sales Leader’s Guide to Boosting Sales Performance in Any Economy

Highspot

Your reps have a lot on their mind these days: will the accounts they’re working blow them off? Will they meet quota this quarter? Will their job even be here next quarter? As a leader, your job is not only to simply assuage these fears but help your team overcome the very real challenges behind them. Doing so naturally requires a shift in your sales strategy, but leadership in times of crisis goes beyond what’s written on paper: How you motivate your team, your approach to decision-

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.