Iannarino

SEPTEMBER 29, 2023

You might believe you have ideas, but the reality is that ideas have you. This is the nature of memes, as Richard Dawkins described in his explanation of how ideas spread. Ideas jump from person to person, like viruses. Sometimes, an idea can capture us, especially when it offers an attractive shortcut or when it taps into our fears. The following viruses infect sales leaders and sales managers, becoming their unseen puppet masters and making it harder for them and their teams to succeed.

Sales 305

Sales 305

Partners in Excellence

SEPTEMBER 29, 2023

Do you genuinely care about the people you are prospecting? Do you genuinely care about your customers? Do you genuinely care about your colleagues and peers? Do you genuinely care about your people? Do you genuinely care about what you are doing? I receive calls and outreaches from dozens of people a day. My inbox is filled, my social channels have dozens of, “Can we connect/meet” requests, my phone rings with calls from people/locations I’ve never heard of.

Assembly Line 141

Assembly Line Trust Up-sell Start-ups 141

Search Engine Land

SEPTEMBER 29, 2023

Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal with Google. Speaking at the federal antitrust trial, Parakhin alleged this was despite Microsoft offering to pay Apple more than Google – which he claims was offering in

Territory 133

Territory Negotiate Contract Engineering 133

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Technology 129

Technology Technology Government Legal 129

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024.

GTM 129

GTM Growth B2C Territory 129

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in Google Analytics 4? Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local

Objectives and Key Results 127

Objectives and Key Results Territory Campaign Growth 127

SaaStr

SEPTEMBER 29, 2023

So a lot of folks on social media talk about more work-life balance in SaaS, and I totally get it. Every month, every quarter, the number needs to go up in sales. Layoffs in some cases have been brutal. The pressure can be intense, and even if it’s not intense, it’s just … there. Especially in venture-backed startups with high growth expectations. “Unicorn” sounded like a rite of passage in 2021.

Quota 125

Quota Pipeline Up-sell Growth 125

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes campaign impact and efficiency, increasing engagement, leading to a better ROI.

Campaign 123

Campaign Strategize Launch Engineering 123

SaaStr

SEPTEMBER 29, 2023

Dear SaaStr: Is It Ridiculous To Call Yourself the CEO When Your Startup is Tiny? I used to feel that way, at least a bit. I used to look at tiny little startups and wince when a founder went around talking about himself as “CEO”. But then I had to learn how to Sell to Big Customers, and Sell to Power. And what I learned is customers care. Customers and prospects want to talk to the CEO.

Up-sell 115

Up-sell Start-ups Customers Sell 115

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and faster by acting as your virtual assistant.

Launch 119

Launch Process Campaign Promote 119

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today.

Product 114

Product GTM Cross-sell Commission 114

G2

SEPTEMBER 29, 2023

Master the art of using Instagram Stories and elevate your brand presence and engagement with captivating visuals and engaging narratives.

111

111

Search Engine Land

SEPTEMBER 29, 2023

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. “Select countries” will still feature opt-out controls for Reddit users, however, specific locations have not yet been confirmed.

Gambling 111

Gambling Campaign Engineering Conversion 111

The Advantexe Advisor

SEPTEMBER 29, 2023

The end of September signifies many things including the end of the summer and the end of the business 3 rd quarter. It also signifies a host of new things such as the school year and football season. In the business world, this is when things get serious. It’s literally the 4 th quarter and if your business is down, it’s time to put some points on the board as time is running out.

Start-ups 111

Start-ups 111

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B2B

Search Engine Land

SEPTEMBER 29, 2023

Google announced a big change to HowTo and FAQ rich results on Aug. 8. Simply put, FAQs became exclusive to certain kinds of businesses, and HowTos were demoted to desktop only, followed by the news they’re disappearing entirely. This means the positive impact of ranking for HowTo rich results will disappear, and most of us aren’t authoritative enough to rank for FAQs.

UX 107

UX Clients Follow-up Price 107

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look.

B2B 98

B2B Teamwork Referrals Cross-sell 98

Search Engine Land

SEPTEMBER 29, 2023

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s important to be prepared. There are many different ways to prepare your marketing funnel for Black Friday and Cyber Monday.

Promote 97

Promote Campaign Sales Start-ups 97

Hubspot

SEPTEMBER 29, 2023

Every winning sales team has an excellent coach guiding them. This is no different in sales. The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support. According to a study from Second Nature Sales Coaching , 96% of respondents agree or strongly agree that effective sales coaching positively impacts sales reps’ performance.

Objectives and Key Results 81

Objectives and Key Results Price Objection handling Pitch 81

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

David Meerman Scott

SEPTEMBER 29, 2023

A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.

Service 62

Service Product Customers Sales 62

Salesforce

SEPTEMBER 29, 2023

Dreamforce is a magical place. It brings together old friends, provides opportunities to make new ones, and gives you a chance to learn a bit about how to do your job better, too. This year, it was a convergence of Muleys and Flownatics uniting in the IT Lodge to take on the biggest business challenges for IT. With more than 75 breakouts and theaters featuring MuleSoft and Salesforce Flow covering all things integration, automation, and API management, global attendees experienced no shortage of

Government 59

Government High impact Engineering Represent 59

The Digital Technology

SEPTEMBER 29, 2023

The rapid growth of streaming in recent years means that content creators, gamers, and businesses must have top-quality tools and equipment that will enhance their production value. Knowing how to choose the best camera for your live-stream videos is essential.

Growth 59

Growth Product 59

TaskDrive

SEPTEMBER 29, 2023

Unlock sales success by diving into sales analytics. Learn how to collect and analyze data for informed business decisions. The post LinkedIn SSI Score: The Secret Sauce to Maximizing the Platform appeared first on TaskDrive.

Lead generation 52

Lead generation Sales 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

The Digital Technology

SEPTEMBER 29, 2023

Cryptocurrency has continued to gain popularity over the years, with the rise of Bitcoin and other prominent coins making headlines.

59

59

Sales Pop!

SEPTEMBER 29, 2023

Ethics are important in any area. In a sport, we want to know if someone is cheating. In a treatise or scholarly paper, we want to know that the content is original and not plagiarized. In sales, ethics is equally as important. Why is this such an important subject? When a sense of morality and ethics begins eroding in a society, people start to feel pressure to walk away from principles.

Sales 248

Sales Sports Government Follow-up 248