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As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.
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The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. The rule was in the works for nearly two years. The effort started with an “advanced notice of potential rule making” in November 2022.
Most of the companies and salespeople we work with must do outbound lead generation and relationship building, and many do not have the luxury of filling their sales pipeline with inbound leads. Like most things, if you have a plan and stick to it, outbound selling will be more effective.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
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I’ve been reading a number of articles about how win rates skyrocket when you get a very senior exec or founder involved in a sales opportunity. Sometimes opening a deal, sometimes in the final stages of a deal. These experts expound on how to get these exalted people involved in deals to drive executives involved in opening and closing deals for reps, all quoting increases in win rates (one cited a 408% increase which makes me wonder how bad the team really was!
I’ve been reading a number of articles about how win rates skyrocket when you get a very senior exec or founder involved in a sales opportunity. Sometimes opening a deal, sometimes in the final stages of a deal. These experts expound on how to get these exalted people involved in deals to drive executives involved in opening and closing deals for reps, all quoting increases in win rates (one cited a 408% increase which makes me wonder how bad the team really was!
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.
The Psychology of Decision Making: How We Choose Every day, we make thousands of decisions that outline our lives-from smaller ones, such as what to eat for breakfast, to major life-changing ones, involving careers and relationships. But how often have you wondered about the psychological processes behind these choices? Let’s delve into this intriguing world of decision-making psychology and discuss a few key insights that may lead us to the best choice. 1.
So I’ve made the decision this year to no longer provide any feedback, with a very few narrow exceptions. Tell a sales rep you wished they’d made the interview on time? They go on blast. Tell a contractor they didn’t actually finish the project? At all? They quit. Tell most VPs they need to step it up? They blame you. You didn’t give them enough resources.
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
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In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.
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