Tue.Jul 15, 2025

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Comp Plan Mistakes That Sabotage Your Sales Team (Ask Jeb)

Sales Gravy

How can one comp plan mistake sabotage your sales team before they even start? That's the challenge facing Adam and Laura from the Rossen Law Firm in Florida. After attending one of our Dallas workshops, they made the bold decision to transition to a non-attorney sales team. Six weeks later, they're all in on the strategy but hitting a wall on one critical issue: compensation structure.

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How AI is winning digital shoppers through personalization

Martech

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.

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The AI Automation Roadmap: What Roles You Can Replace in B2B Today. And What You Can’t.

SaaStr

The AI Replacement Reality Check: What You Can Actually Automate in Your SaaS Today The question isn’t whether AI will transform your SaaS business. It already has or will soon. The question is: which roles can you actually replace today, and which ones are still firmly in human territory? Here’s the unvarnished truth about what’s working, what’s not, and what requires more investment than most founders realize.

B2B
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Creating Lead Funnels that Draw in Ready Buyers

ClickFunnels

The post Creating Lead Funnels that Draw in Ready Buyers appeared first on ClickFunnels. Collecting leads is easy. Attracting the right ones that actually convert into customers is where most businesses get stuck. If your funnel is filled with freebie hunters, tire kickers, or email subscribers who never buy, it’s not a lead funnel. It’s a waste of time and money.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Why visibility is now the most important marketing metric

Martech

As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.

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I Reviewed Top 6 Generative AI Infrastructure Tools of 2025

G2

Here is my analysis of 40+ best generative AI infrastructure software, out of which 6 are ideal to build, test and launch AI applications smoothly in 2025.

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GenAI taking over digital video buyers’ creatives

Martech

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026.

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If I Knew Then What I Know Now About Our Strategy

The Advantexe Advisor

Over the first half of the year, I’ve had the opportunity to listen to more than 300 Board of Directors presentations delivered by participants in our business acumen simulations. These presentations are the culmination of the learning journey: each team steps into the role of senior leadership, presenting their strategy, goals, accomplishments, and future guidance for their simulated company.

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Six predictions about AI and marketing that may surprise you by Vertesia

Martech

Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM) —from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is headed—particularly in marketing—and what we can expect in the years ahead.

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What the Latest NVCA Data Actually Means for Your Startup: Round Sizes, Pacing, Exits and More

SaaStr

The latest Q2 2025 Pitchbook-NVCA venture data reveals a highly bifurcated market: AI companies and top-tier startups are raising record amounts at premium valuations, while everyone else faces the toughest funding environment in a decade. Key numbers that matter: Deal sizes jumped 16-42% across all stages, but fundraising cycles stretched to 15.3 months (up 22%).

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Google advertisers can now activate campaign changes via Gmail

Martech

A new Gmail integration, which enables Google Ads recommendations with a single click directly from your inbox, was discovered by sharp-eyed Google Ads Coach Jyll Saskin Gales. How it works. Advertisers are now seeing emails from Google Ads that include a prominent Enable your recommendations button. Hovering over the button reveals how frictionless the process is.

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Empowering MedTech customer engagement in the omnichannel era

Highspot

Key takeaways MedTech buyers expect consumer-like experiences with consistent engagement across all channels, including email, video, chat, and digital sales rooms. Many HCPs now prefer virtual or hybrid sales engagement. You need the right tools to meet customers where they are. You can rely on AI-powered technology to tailor outreach and guide next steps, as you move leads from discovery to closed-won.

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Is EfficientNet Right for Your Enterprise AI Strategy?

G2

In large-scale machine learning pipelines, accuracy gains often come at the expense of operational cost and deployment complexity. For organizations managing workloads across millions of data points or edge devices, this trade-off can be a major barrier to scaling. EfficientNet was designed to break that barrier. Developed by Google AI, EfficientNet is a family of convolutional neural networks (CNNs) that consistently top benchmark leaderboards while keeping model sizes lean and computational re