Iannarino

MARCH 17, 2023

According to Linkedin , seventy-eight percent of the salespeople engaged in social selling are outselling their peers who are not.

Sell 293

Sell B2B Sales 293

Anthony Cole Training

MARCH 17, 2023

What your salespeople must ‘have’ to be successful at uncovering value. From a sales strategy and process perspective, positioning value not only requires a great VALUE PROPOSITION but also supporting Will to Sell, Sales DNA, and Sales Competencies. Using data from just one of our dozens of community bank clients, this is what we found out about top 25% of the team vs the bottom 25% of the team.

Sell 285

Sell Clients Process Sales 285

Sales Pop!

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. What is Sales Enablement?

Cross-sell 236

Cross-sell Technique Sales Pipeline 236

Search Engine Land

MARCH 17, 2023

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.

Price 145

Price Follow-up Start-ups Engineering 145

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

MARCH 17, 2023

There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.

Follow-up 129

Follow-up Start-ups Clients Sales 129

SaaStr

MARCH 17, 2023

Ok get EXCITED for SaaStr Europa 2023 , this time in London! We’ll looking forward to hosting 4,000 SaaS founders, execs and VCs in hip East London at Tobacco Docks across 2 packed days, 6-7 June. About 70% of our sponsorships are sold out, but we’ve got some good stuff left! 1 Super Gold 3 Gold 1 Platinum And some really, really good ancillary and related sponsorships are left: Registration (this is a good one — do this) Braindates and Mentorship (this is a good one) Coffee C

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Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn’t music) can be difficult for me; I prefer visuals and subtitles (even though I’m a hearing person) and have a challenging time staying “tuned in” to what is being said either on the radio, in an audiobook,

B2B 105

B2B Entertainment Transportation Pipeline 105

Martech

MARCH 17, 2023

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. “Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release.

Campaign 102

Campaign Process 102

Search Engine Land

MARCH 17, 2023

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support.

Government 96

Government Launch Engineering Service 96

Martech

MARCH 17, 2023

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task.

Appointment 102

Appointment B2C B2B Follow-up 102

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

MARCH 17, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land contributor Andrew Holland expressed dismay over his bad user experience with a UK-based retail brand.

Trust 94

Trust UX Retail User Experience 94

Highspot

MARCH 17, 2023

As with every tool in your organization’s tech stack, unlocking the true power and potential of the platform means learning some best practices along the way and applying them to help your team succeed. Highspot University was developed to create a way for customers to independently learn and become experts within the platform to drive enablement impact within their organization.

Government 52

Government Customers Presentation Go To Market 52

Search Engine Land

MARCH 17, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. What they do. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or app, extending beyond the standard parameters provided by default.

Customers 82

Customers Quota Campaign Engineering 82

The Advantexe Advisor

MARCH 17, 2023

Over the past six months, something profound has happened to the ways employees perceive and consume training. “It” feels like it started at the end of last summer and continued through the fall and into the winter. I thought things would be different in the New Year, but it doesn’t feel that way. Maybe it is the virtual burnout syndrome of working 18 hours a day in front of a computer with little to no socialization.

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B2B

Search Engine Land

MARCH 17, 2023

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place. After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. In other words, who is doing all the work?

Contract 77

Contract Gambling Drivers/motivators Start-ups 77

Highspot

MARCH 17, 2023

As with every tool in your organization’s tech stack, unlocking the true power and potential of the platform means learning some best practices along the way and applying them to help your team succeed. Highspot University was developed to create a way for customers to independently learn and become experts within the platform to drive enablement impact within their organization.

Government 52

Government Customers Presentation Go To Market 52

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing 67

A/B testing Engineering Launch Drivers/motivators 67

SaaStr

MARCH 17, 2023

Buying software has changed significantly over the past 27 years. Despite the economic headwinds we’ve seen, buyers still buy a lot. The average mid-size company has 111 SaaS applications. By next quarter, that’s estimated to rise to 119. Of course, companies are experiencing some economic impact, and average spend is coming down slightly. Chris Perrine, the Vice President of G2, Asia Pacific, shares what’s holding up buyers in today’s economy and how you can meet them where they are.

Meeting 98

Meeting Contract Legal Trust 98

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales