Iannarino

MAY 3, 2024

A deep dive into the perils and promises of technology from the lens of a tech enthusiast.

Technology 272

Technology Technology Sales 272

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising and its effectiveness, there are more systemic issues at play. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works.

B2B 130

B2B Advertising/ Marketing B2C Pipeline 130

Neuromarketing

MAY 3, 2024

Roger Dooley, international keynote speaker and author, just launched a new, three-minute speaker reel video featuring highlights of his Neuro-Loyalty speech based on the ideas in his award-winning book, FRICTION. The post Neuro-Loyalty: New Speaker Reel For Roger Dooley appeared first on Neuromarketing.

Launch 130

Launch Customers 130

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.

Service 124

Service E-commerce Strategize Campaign 124

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

MAY 3, 2024

What are the three most under-discussed metrics on social media, with VCs, and especially with founders? SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count.

E-commerce 122

E-commerce Profit margin Growth Start-ups 122

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.

Trust 124

Trust Objectives and Key Results Campaign Finance 124

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent.

Service 101

Service Clients Trust Cross-sell 101

Hubspot

MAY 3, 2024

When Open AI’s ChatGPT first burst onto the scene in late 2022, as a writer, admittedly, I was a little nervous. All I kept hearing was how AI was going to take my job and how human writers would go the way of the dinosaur … yada yada yada. That put a sour taste in my mouth regarding using that AI tool for my small business. And it was quite some time before I tried it myself.

E-commerce 81

E-commerce Niche Start-ups Service 81

Search Engine Land

MAY 3, 2024

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing programmatic will allow advertisers to manage video campaigns much more quickly through an already familiar platform.

Drivers/motivators 100

Drivers/motivators Pitch Campaign Service 100

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

SalesLoft

MAY 3, 2024

If you’re struggling to maintain productivity and close deals with a leaner revenue team, you’re not alone. The turbulent business climate has left many organizations with empty seats that won’t be filled any time soon. So where does that leave shrinking revenue teams, who carry the double burden of fewer people and increased pressure to deliver? Hard Choices: Lean Revenue Team Options When revenue teams shrink, it feels like you have two choices: Work fewer deals, or Work the same number of de

Engineering 52

Engineering Closing Account management Represent 52

Search Engine Land

MAY 3, 2024

There seems to be this new “thing” emerging online. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. Don’t get me wrong – burnout is real. No one wants to see anyone get to that stage. But there is a real difference between working because you have to and working because you enjoy your work.

Contract 91

Contract Start-ups Drivers/motivators Meeting 91

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. The challenge? You need to convert all those visitors into paying customers. That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase).

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

MAY 3, 2024

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. Success for the modern retail marketer hinges upon a deep understanding of consumer behavior and a willingness to explore bold marketing strategies.

Retail 79

Retail Drivers/motivators 79

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B2B

Salesforce

MAY 3, 2024

You have this amazing idea for a business. It’s been brewing for a couple of years now, and you’re finally ready to act on it. So, what’s your plan? Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Some may think it’s a “waste of time.

Finance 52

Finance Pitch Legal Repeat business 52

Predictable Revenue

MAY 3, 2024

Affiliate marketing remains popular among businesses seeking to generate more revenue. 81% of firms use it to promote and sell their products. The post 5 ways to Create an Affiliate Marketing Sales Funnel appeared first on Predictable Revenue.

Promote 52

Promote Sales Sell Product 52

Sell Or Die

MAY 3, 2024

In an era where sales and marketing are often seen at odds, three titans are stepping forward to bridge the gap. In this week's episode, The King of Sales, Jeffrey Gitomer, Marketing Genius, Jay Abraham and the Master of NeuroLinguistics, Wyatt Woodsmall are joining forces and talking about their upcoming, groundbreaking The Laureates Mastermind. One designed to revolutionize the way you think about business growth.

Growth 40

Growth Meeting Closing Sales 40

Search Engine Land

MAY 3, 2024

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). There is going to be a lot said about this update.

Construction 115

Construction Follow-up Presentation Start-ups 115

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SaaStr

MAY 3, 2024

YCombinator recently put out its list of its Top 50 YC companies of all time based on revenues. We’re fortunate that over the years so many of their founders and CEOs have spoken at SaaStr Annual and Europa ! More than half of them, in fact! Let’s take a look at their top sessions: #1. Algolia’s CEO and CRO: “The Playbook To Achieving CEO-CRO Harmony” We were lucky that SaaStr Fund was the first U.S. investor in Algolia, and CEO Bernadette Nixon came to SaaStr

Growth 115

Growth Start-ups Customers Sales 115