Thu.May 11, 2023

article thumbnail

So, You Don't Need Sales Training

Iannarino

Every day we hear from individual sales reps that they get no support to improve their sales skills. We also hear from sales managers who have no budget to provide training for their sales team. And we hear leaders say that they expect the reps they hired to know how to sell. These leaders must believe the salesperson was trained by their prior employer or that they were born with some innate ability to sell.

Sales 275
article thumbnail

Marketing use cases for data clean rooms

Martech

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to steal your competitors’ featured snippets with ChatGPT (prompts included)

Search Engine Land

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic.

Start-ups 122
article thumbnail

MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. It was also meant to standardize privacy laws across member EU nations.

article thumbnail

Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

article thumbnail

An Intro to Prompt Engineering for B2B Marketers

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing If you’re like most marketers, you’re contemplating how A.I. will change the way you work. From McKinsey Global Institute Chairman and Director James Manyika : “It’s natural to wonder if there will be a jobless future or not. What we’ve concluded, based on much research, is that there will be jobs lost, but also gained, and changed.

article thumbnail

A practical guide to building a marketing technology stack

Martech

Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your current configuration. What is a martech stack?

More Trending

article thumbnail

This week’s AI-powered martech features, products and platforms

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

article thumbnail

Salesblazer Spotlight: He Went From College Dropout To Award-Winning Seller

Salesforce

John Dao’s rising sales career is not something that he carefully plotted. A former top seller at IBM and a winner of Grubhub’s Silver Platter award — which honors a handful of the company’s highest performers — Dao said he’s often amazed by how far he’s come. “Thirteen years ago, I was on the verge of failing college, with no clue where my life was headed,” he said.

Up-sell 98
article thumbnail

Create tailored customer experiences for each generation

Martech

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Customers 104
article thumbnail

New SaaStr Europa Speakers! CEOs of Freshworks and UiPath, Hashicorp VP and CTO, VCs from Air Street Capital and OpenView, and More!

SaaStr

We’re less than 4 weeks away from SaaStr Europa in London, June 6-7 ! As always, we have an amazing agenda for you! Here are just a few of the top SaaS leaders that will be speaking: Nathan Benaich | General Partner | Air Street Capital Louise Fellows | VP NEMEA | HashiCorp John Humphrey | Head of Data Platform Product | Mailchimp Eiso Kant | CEO & Founder | Athenian Madeline Parra | CEO & Co-Founder | PurpleDot Sarah Polan | EMEA Field CTO | HashiCorp Kyle Poyar | Operating Partne

Product 97
article thumbnail

Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

article thumbnail

These 2 charts show Microsoft Bing’s search market share problem

Search Engine Land

Despite having gotten the jump on Google when it launched the new Bing , featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google. Why we care. It would be nice to live in a world where we didn’t have to rely so heavily on Google.

article thumbnail

Convert More High-Value Leads with Sales and Marketing Alignment

Force Management

Recent economic uncertainty has forced many sales teams to dig deeper into their territories for potential pipeline and put a critical focus on effectively maximizing every lead. As buyers become more budget-conscious and develop more stringent criteria, it’s never been more important to communicate value from the very first interaction.

article thumbnail

The interplay between organic and paid Google search by Digital Marketing Depot

Search Engine Land

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even.

article thumbnail

The Sales Blitz: How it Works and What It Can Do for Your Team

Hubspot

In business, you may have thought that marketing is solely responsible for attracting customers. But what if we told you that sales can work together with your marketing team to boost your customer base? This is where the sales blitz comes into play. Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy.

article thumbnail

Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

article thumbnail

Create tailored customer experiences for each generation by Cynthia Ramsaran

Search Engine Land

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

article thumbnail

Going Beyond The Data….

Partners in Excellence

We are blessed with enormous amounts of data on virtually everything. Data on our customers, their markets, their industries and competitors. Data on their engagement with us, content they consume, interactions virtually or with our people. Data on their experience in using our products and solutions. We even have data on their individual and organizational behavioral styles.

Quota 62
article thumbnail

Determining Sales Turnover: A Simple Guide

The 5% Institute

At The 5% Institute , we understand the importance of sales turnover for any business. It is a key metric that provides insight into the effectiveness of your sales strategy. However, many business owners find it challenging to determine their sales turnover accurately. In this article, we will provide you with a comprehensive guide on how to determine your sales turnover using financial statements.

Sales 52
article thumbnail

Pipeline Management in Salesforce: Everything You Need to Know

Veloxy

Here’s a fact. 44% of executives at companies with revenue exceeding $250 million believe their pipeline management to be ineffective. Do I have your attention? Now imagine a world where your sales process flows seamlessly, leads never slip through the cracks, and revenue pours in effortlessly. Welcome to the realm of pipeline management in Salesforce!

Pipeline 130
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Forget link building, think link earning

Search Engine Land

It’s time to rethink how we approach backlinks. In this article, I’ll explain what link earning is, why it’s essential and the types of results you can generate. Link earning: What it is and how it differs from link building I’ve been building links for over 20 years, and I can tell you that it never gets easier. From shotgun outreach to guest post writing.