Iannarino
FEBRUARY 7, 2023
All sales organizations are pursuing their sales goals during a difficult time, as buyers expect more from their providers. Reaching high levels of success starts with accountability. Salespeople have more freedom over their time than people in most other business roles, so it's important that they be accountable for certain outcomes within an allotted time frame.
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
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SaaStr
FEBRUARY 7, 2023
1,000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 1.5 days of tactical content, networking, and epic evening events when the Cloud comes to Singapore. If you haven’t already, sign up here for tickets before we sell out. And we’re excited to share that the SaaStr APAC Braindates platform is now open. Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa.
Understanding the Sales Force
FEBRUARY 7, 2023
For those of you who are familiar with my series of articles about Bob - the worst salesperson ever - you can catch up by enjoying, laughing, and making fun of him here. 12 of the articles that show up on that page are about Bob! Today, I reviewed the worst OMG evaluation of a sales manager that I have ever seen. It was literally the worst because he was in the 1 percentile, meaning that 99% of all sales managers are stronger than he is.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
FEBRUARY 7, 2023
In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.
The Advantexe Advisor
FEBRUARY 7, 2023
The headlines in the news that seem detached have a different impact when colleagues you have known, worked with and respected for their contributions in the workplace personally reach out to let you know their jobs have been eliminated and are asking for help networking and finding new jobs. Over the past week, I have had more people reaching out because they have been cut than I can ever remember including the early days of the pandemic.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 7, 2023
Enterprise SEO platform Conductor today announced it has acquired Searchmetrics, another enterprise SEO platform and one of its closest competitors. The terms of the deal were not disclosed. This is the second large acquisition for Conductor within the last year. On Feb. 16, 2022, Conductor acquired Content King. I caught up with Conductor CEO and co-founder Seth Besmertnik to find out what this deal means for Conductor and its customers, as well as Searchmetrics’ customers and employees.
Hubspot
FEBRUARY 7, 2023
“I hate sales.” If you find yourself saying this every morning before work, you’re not alone. Salespeople rate their job satisfaction as 2.5 out of 5 stars on average, according to data from Career Explorer. That puts sales in the bottom 5% of careers. Yikes. This isn’t a complete surprise, however — while sales reps are often paid well, the work isn’t easy.
Search Engine Land
FEBRUARY 7, 2023
Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond. I’m live in attendance, along with Search Engine Land Editor Nicole Farley.
Partners in Excellence
FEBRUARY 7, 2023
I’m breaking into a nervous sweat just writing the title to this post. As a person who thinks prospecting is so vital, and properly done, so powerful, I am in a quandary writing this post. How do we incite customers to change when they don’t recognize they may need to change? How do we drive sufficient levels of demand to achieve our goals?
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
FEBRUARY 7, 2023
ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks. Like priority access to try out the new experience on Edge, Microsoft’s browser. Trying it out. I downloaded the Edge browser, signed in, and was given access to the new Chat feature. Since I’m in Seattle, and being somewhat of a coffee connoisseur, I wanted to know what the best coffee shops in Seattle were.
SaaStr
FEBRUARY 7, 2023
Nabbing enterprise clients could mean fewer deals to reach revenue goals. Just one enterprise client could lead to more thanks to the power of word-of-mouth and familiarity — “If this enterprise company likes their solution, then I’ll probably like it too.” In this week’s Workshop Wednesday , Simone Bartlett, the CEO & Co-founder of Hugo, talks about tactical tips for landing enterprise clients as an early-stage company.
Search Engine Land
FEBRUARY 7, 2023
Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they announced the removal of redundant exact and phrase match keywords in favor of broad match, was an aggressive example of that trend.
Search Engine Land
FEBRUARY 7, 2023
If you see “Discovered – currently not indexed” in Google Search Console, it means Google is aware of the URL, but hasn’t crawled and indexed it yet. It doesn’t necessarily mean the page will never be processed. As their documentation says, they may come back to it later without any extra effort on your part. But other factors could be preventing Google from crawling and indexing the page, including: Server issues and onsite technical issues restricting or preventin
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Search Engine Land
FEBRUARY 7, 2023
Mastodon was all the craze when Elon Musk took over Twitter , but its growth has not just slowed in the past several weeks but has actually declined. The monthly active users are now at about 1.4 million after reaching 2.5 million users in November 2022. The growth and decline. Wired published a great chart showing the growth and decline of Mastodon over the past several months.
Search Engine Land
FEBRUARY 7, 2023
Google will be removing the podcast carousel fully from Google Search on February 13, 2023. There is a notice in the Google Podcast Manager about the podcast carousel going away. The notice. The notice reads, “Note: Google Search will stop showing podcast carousels by February 13. As a result, clicks and impressions in How people find your show will drop to zero after that date.” Here is a screenshot: Didn’t it already go away.
Search Engine Land
FEBRUARY 7, 2023
Today, Barry Schwartz and I had the great honor of being there live at the Microsoft Executive Briefing Center, or Building 33, for those in the know, for the announcement of their new Bing and Edge AI-powered search results experience. By leveraging the power of OpenAI , Microsoft will allow users to chat with, ask questions, or even use it to create content.
Search Engine Land
FEBRUARY 7, 2023
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
FEBRUARY 7, 2023
Artificial intelligence has taken over the SEO industry in recent months. With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots of headlines: Is the SEO industry dying? First, if you’re impressed with ChatGPT and think it may be threatening SEO, you may be surprised to know that according to the tool itself, the SEO industry is going to be just fine: AI may change the way SEO
Search Engine Land
FEBRUARY 7, 2023
Google’s introduction of Bard yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s generative AI search results, which featured a grand total of zero links. That’s right. Google – a search engine – no longer links to its sources. You know, websites. What do you call a search engine that copies mass amounts of content from others to create its own content, without providing any credit (links)?
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