Iannarino

JANUARY 14, 2022

"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else—if you run very fast for a long time, as we've been doing.".

B2B 189

B2B Sales 189

Martech

JANUARY 14, 2022

Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found it was failing to offer fans engaging experiences. “We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference.

Customers 130

Customers Government Gaming Pipeline 130

Search Engine Land

JANUARY 14, 2022

We went into this experiment knowing there was some risk, but haven’t seen anything to make us reconsider the move. Please visit Search Engine Land for the full article.

Engineering 128

Engineering 128

Martech

JANUARY 14, 2022

Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers. The findings indicated a decline in the number of consumers who feel comfortable sharing their data on health tracker apps or to allow smart home devices to automatically order refills for household items.

Technology 122

Technology Technology Gaming Conversion 122

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SaaStr

JANUARY 14, 2022

So every day there are more and more massive funding rounds. But where does all that money >come from<? 1/ From "Limited Partners", the ones that give VCs $ to invest. And they had an incredible year. Top endowments and LPs saw a jaw-dropping 62% (!) returns from VC + PE in 2021 pic.twitter.com/ZSjfFQMXYh. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) January 14, 2022.

Growth 119

Growth 119

Engage Selling

JANUARY 14, 2022

Today’s sales landscape is a radically different one from just half a decade ago. It’s not just that it’s increasingly digital and that everyone keeps on adapting quickly to the global pandemic. Those are symptoms. There are deeper tectonic shifts—years in … Read More » The post How Time Has Changed in Today’s Sales Landscape first appeared on The Sales Leader.

Sales 112

Sales Sell 112

Martech

JANUARY 14, 2022

In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “ The Undead.” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Most of them did end up burning through the rest of their cash and getting sold off, though it took a while for some of them to depart the marketplace.

Technology 115

Technology Technology Gaming Presentation 115

Heinz Marketing

JANUARY 14, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. Knowledge is power, or so the saying goes. In marketing, this is true in a literal sense, as our grasp of audiences and individuals is the key to reaching them. As buyer behavior changes, we need to not only understand our buyers now, we need to know what shifts are coming and how to adapt. We need a “finger on the pulse” of their behavior and how they are engaging.

Niche 108

Niche GTM Engineering Product 108

SaaStr

JANUARY 14, 2022

Q: Dear SaaStr: When Can Angel Investors Sell Their Shares? There’s isn’t that much “liquidity” for startup shares, but there’s more than there used to be. There are 2 basic ways for angel investors to sell their shares before an IPO or a sales (a so-called liquidity event): When the startup is oversubscribed in a subsequent venture round. If the startup raises VC capital and there’s more demand than shares, angels can often sell their shares to the new and sometimes the existing VCs.

Sell 104

Sell Sales Growth 104

Salesforce

JANUARY 14, 2022

Dr. Martin Luther King, Jr. is one of the most recognized and celebrated civil rights leaders. Yet, despite King’s trailblazing work, many will choose to honor him with a romanticized version of the leader — doing a disservice to his legacy and to our world, which is still in need of much change. It’s important to acknowledge that peaceful does not mean passive.

Education 98

Education Promote Conversion Presentation 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Sales Hacker

JANUARY 14, 2022

Sales leaders often label high-performing sales reps as having the “it factor.” It’s the undefinable yet undeniable secret to why they win. But believe it or not, the “it factor” in sellers is a myth and one that’s been embraced for far too long by sales leaders. The reality for many organizations is—top performers thrive and the rest of the team is left behind.

Objectives and Key Results 98

Objectives and Key Results Sell Quota Construction 98

Engage Selling

JANUARY 14, 2022

Today’s sales landscape is a radically different one from just half a decade ago. It’s not just that it’s increasingly digital and that everyone keeps on adapting quickly to the global … Read More. The post How Time Has Changed in Today’s Sales Landscape first appeared on Colleen Francis - The Sales Leader.

Sales 62

Sales 62

Partners in Excellence

JANUARY 14, 2022

Recently, I’ve had some “interesting” conversations with the CMOs about their email marketing strategies and the marketing messages they are inflicting on me. I. There are different laws, regulations and recommended practices on email marketing, both how one gets placed onto and email marketing list and how one “unsubscribes.” The CAN-SPAM act is one of the simplest/most benign from a marketing point of view.

Cold Call 68

Cold Call Legal Retail Prospecting 68

Outreach

JANUARY 14, 2022

Although modern buyers are typically well-informed and savvy purchasers, experts believe that buying has become more difficult than selling. In fact, in a survey of 250 B2B customers , 77% rated their latest purchase experience as extremely complex or difficult. Today’s buyers struggle to navigate data security requirements, stakeholder consensus building, and complex internal processes that often include legal and other unfamiliar administrative asks.

Legal 52

Legal B2B Strategize Sales 52

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

SalesBlog!

JANUARY 14, 2022

If you’re like most sales professionals you’re a workaholic. The highs and lows of sales is ever present. While you might not be in the office all the time… you’re taking emails, text messages, answering phone calls, and/or working on your home PC around the clock. I will have at least 3 different projects going on at any one time.

Commission 52

Commission Finance Sales Up-sell 52

SaaStr

JANUARY 14, 2022

Marketers face daunting expectations from all sides –– it’s easy to get spread too thin and never entirely dominate any single marketing channel. So what’s the remedy to this dilemma? Datadog CMO Alex Rosemblat shares his hard-won secret after eight years of leading his company’s marketing: Slow and steady wins the marketing channel race. Read on to learn Rosemblat’s pacing and methodology for achieving your most critical marketing goals, one channel at a time.

Objectives and Key Results 79

Objectives and Key Results Campaign Start-ups Trust 79

Salesforce

JANUARY 14, 2022

A great email can turn ho-hum offers into lead generation blockbusters. A poor signup experience can doom an otherwise brilliant promotion. Strategic investment in digital experience can deliver outsized marketing returns. And your brand’s return on experience (ROX) is a necessary data indicator that tracks brand growth, customer engagement, and profitability.

Referrals 98

Referrals Healthcare Lead generation Promote 98