Wed.May 11, 2022

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Cold Calling Examples: 3 Scripts to Close More Deals

Iannarino

Nobody likes rejection. If there’s one statement I can make that I think is universal to the human experience, it’s this one. If your cold calling attempts are leading to an endless string of rejections, it’s time to check out some cold calling examples and try something new.

Cold Call 294
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Drive Consistency in Your Sales Planning Process

Force Management

A salesperson’s time is valuable. Ensure your sales team is spending their time building a pipeline of high-value accounts. Support your sales managers and reps in developing a result-driven plan that focuses them on pursuing these high-value opportunities. Put a process in place that helps your salespeople repeatedly and consistently drive effective sales plans.

Process 121
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5 Steps to Grow Sales by 33% in 12 Months

Understanding the Sales Force

I'm a baseball guy and a die hard Boston Red Sox fan but I can't bear to watch them right now. They are playing the worst baseball since I was 10 years old so that's going back 55 years! It's not hard to understand why they are so bad because the data tells the story. Their stats show that as of May 9, 2022 their bullpen has 9 blown saves. Bullpens rarely blow 9 saves over a full season never mind over five weeks but if you look deeper, they wouldn't be in so many close games if their offense wa

Gaming 124
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21 Data-Backed Sales Skills Every Top Performer Needs

RAIN Group

There’s simply not enough time in the day to focus on every essential skill needed to succeed in sales. While sales teams must prioritize skills development, it’s important to identify which skills could have the biggest impact on your sales results.

Sales 120
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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CTV overtakes mobile for global ad impressions

Martech

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC). While video ad impressions saw YoY increases on all devices, CTV grew at twice the rate of mobile and desktop, ultimately accounting for some 46% of global vi

Territory 106
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5 Interesting Learnings from Palantir at $2B in ARR

SaaStr

So the last time we caught up with Palantir, they had just IPO’d and were at $1B ARR. Fast forward to today, and so much has changed. They’ve now cruised to $2B in ARR, but the world for Cloud and SaaS stocks has changed a lot. At $2B ARR, Palantir is growing a still impressive 31%. But at $1B ARR it was growing 49%. And while its core Defense Business has slowed down substantially for now, its Commercial Business, while just 15% of revenues today, is accelerating. 5 Interesting

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How do I conduct powerful sales discovery calls?

Closing Bigger

Keenan in his book GAP Selling says it well when he talks about where most salespeople fail. Many focus on closing better but the big issue is that they’re failing to “open” effectively. Opening is about conducting a really effective discovery call. Effective discovery calls are one part needs analysis and one part leading a new thought process.

Sales 97
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Your Contact Center Agents Are Burnt Out – Here’s How To Help Them

Salesforce

Emily Witt and Nicholas Feinig contributed reporting to this article. Consumers rely on customer service agents for help with everything from address changes to insurance claims. But frontline agents are leaving their jobs en masse, citing burnout and lack of flexibility – a recent Salesforce survey found 71% of agents have considered leaving their job in the past six months alone!

Contact 97
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How-to guide: Create a sustainable, high-performing SEO and content strategy

Martech

Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022.

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How to Build a Data-driven Sales Strategy: A Practical Guide for Turning Data into Revenue

Sales Hacker

Sales organizations have never had more data at their fingertips. For most sales leaders, knowing how to use and deploy that data is one of the greatest opportunities to boost seller performance. It’s also one of the most challenging. Join Peter Kazanjy (Co-founder at Atrium) and Deniz Olcay (Senior Director of Product Marketing at Allego) as they share how to bridge the gap between sales rep data and sales rep performance.

Sales 82
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Online inflation is beginning to ease

Martech

The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase seen in March. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.

Price 101
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Hoping to Hit 2,700 Attendees at 2022 SaaStr Europa!! See You June 7-8 in Barcelona!!

SaaStr

So we’ll see where we end up in attendance at 2022 SaaStr Europa , we’re tracking to about 2,700 total attendees for June 7-8 in sunny Barcelona!! Perhaps we’ll end up at 2,500, or even a smidge more than that, we’ll see. We’ll have 2+ packed days with: 2,500+ attendees. Hopefully 2,700! ~100 Top Speakers including CEOs and CXOs of ZoomInfo, Miro, Payfit, and so much more!

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The Role of Urgency in Selling

Adaptive Business Services

One of the techniques often discussed in selling is that of creating a sense of urgency in order to move a client from the thinking to the acting stage. As in … placing the order. I don’t much care for the term “creating” as it implies some sort of artificial emergency that is conjured up by the salesperson in order to close the sale. The fact of the matter is that sometimes these emergencies are quite real and it is the responsibility of the salesperson to advise their clients of the necessary

Sell 71
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How to attain “strength and peace of mind” for your company - Berotec’s story

Membrain

Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the larger company, to best serve their markets, while providing a consistently high level of expertise and competence.

Consult 69
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Back To The Office….

Partners in Excellence

After 2 years of WFH or WFA defining how we work, some/many of us are going back to the office. Some by choice/preference, some out of meeting a requirement. Before I get much further, the nature of work, how we work, where we work has changed profoundly–and it will continue to be. For many roles, WFH or WFA will continue, and it will be for the better.

Meeting 74
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GA4: What marketers need to know for a successful transition

Martech

Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. What we know. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. This means users who rely on year-over-year metrics will need to act quickly to implement GA4 by July 2022, one year before UA expires.

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Content as data: Understanding how developers think about your content

Concentrix Catalyst

Digital content reaches people in many ways. If you’re a content specialist, it’s likely you’ll need to work with a developer somewhere down the line to ensure your message reaches […]. The post Content as data: Understanding how developers think about your content appeared first on Concentrix Catalyst.

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How do I conduct powerful sales discovery calls?

Closing Bigger

Keenan in his book GAP Selling says it well when he talks about where most salespeople fail. Many focus on closing better but the big issue is that they’re failing to “open” effectively. Opening is about conducting a really effective discovery call. Effective discovery calls are one part needs analysis and one part leading a new thought process.

Sales 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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WEBINAR: Morgan J. Ingram hosts “3 Selling Secrets That Will Catapult Your Close Rate” SPONSORED by Gong, Vidyard, & Proposify

JBarrows

The post WEBINAR: Morgan J. Ingram hosts “3 Selling Secrets That Will Catapult Your Close Rate” SPONSORED by Gong, Vidyard, & Proposify appeared first on JB Sales.

Closing 16
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A 12-step guide for implementing a digital asset management system

Martech

Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech Conference , Rachel Edwards, the company’s Enterprise DAM librarian, walked us through how they did it. She also explained why the minimum viable product (MVP) strategy they chose was key to its successful launch.