Iannarino

DECEMBER 6, 2022

In sales, the word churn means losing a client. Your churn rate is the percentage of revenue you lost due to clients leaving.

Clients 268

Clients Sales 268

Veloxy

DECEMBER 6, 2022

As a recession looms and consumer spending declines, sales leaders are under more pressure than ever to achieve their set goals, even at a time of economic uncertainty. In Hubspot’s 2023 sales report the main goals of sales leaders for the year ahead were noted as: Exceeding sales targets and quotas Ensuring the sales process is more efficient Leveraging CRM to its full potential The report also revealed that sales leaders currently have a keen focus on efficiency with the aim of deliver

CRM 246

CRM Sales Represent Technology 246

Search Engine Land

DECEMBER 6, 2022

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the helpful content update ( aka system ) is a global update, impacting all languages and not just the English language.

Engineering 145

Engineering Launch Promote Start-ups 145

Partners in Excellence

DECEMBER 6, 2022

This time of year, sometimes we look back to see what’s happened how things have changed and the progress we’ve made. Typically, we look at attainment of annual goals. Questions like, “Will we hit our numbers? Could we have done more or what cause us to miss? Have we built a stronger team, are we growing their ability to perform? What challenges did we face, how did we address them?

Quota 133

Quota CRM Growth Up-sell 133

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Sales Pop!

DECEMBER 6, 2022

As the remaining selling sand slips to the bottom of the 2022 hourglass, it’s valuable to ponder the past year as we prepare to start strong in 2023. And in thinking back, I’m reminded of the famous saying of MBNA America Bank, the amazing company that pioneered the concept of affinity cards before being acquired by Bank of America. Emblazoned on the walls of every MBNA location were the words, “Think of Yourself as a Customer”.

Healthcare 130

Healthcare Clients Represent Pipeline 130

Understanding the Sales Force

DECEMBER 6, 2022

You're driving down the highway and you approach a road sign which says Chicago (South), Green Bay (North). Smart people know that taking the appropriate exit puts you on the road TO one of those cities and that you are NOT IN one of those cities. Morons think they have arrived. The sales version of that occurrence is the single most common challenge we observe when watching salespeople "sell.

Consult 116

Consult Sell Sales Meeting 116

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. While some users think they’re the same, they are not. Understanding the difference between each element is crucial for setting up and maintaining your DAM.

Objectives and Key Results 113

Objectives and Key Results Campaign Service Product 113

SaaStr

DECEMBER 6, 2022

When scaling a SaaS company, striking a balance between hypergrowth and risk is essential. Brex’s COO, Michael Tannenbaum, and Alloy’s CRO, Laura Spiekerman, share top lessons on how to find the right balance. Brex and Alloy are two companies that have both achieved hypergrowth. Brex is a company that provides credit cards for startups, and Alloy provides financing for small businesses.

Growth 110

Growth Legal Finance Launch 110

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen.

Launch 113

Launch Campaign Up-sell Technology 113

SaaStr

DECEMBER 6, 2022

@stewart moving on in Jan 2023, the quiet end of an era. The first "rocketship" of SaaS 2.0. The first real PLG model for us to all emulate. The first IPO of its generation. The first epic unicorn of the era. The biggest M&A, or close. A leader we all looked up to. — Jason Be Kind Lemkin  (@jasonlk) December 5, 2022. So Slack is ending a bit of an era at $2B+ ARR, having been the fastest growing SaaS startup of its generation, rocketing to an incredible IPO, and then an epic a

Represent 110

Represent Gaming B2B Closing 110

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

DECEMBER 6, 2022

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group.

User Experience 101

User Experience Engineering Construction Clients 101

criteria for success

DECEMBER 6, 2022

Welcome back to Let's Talk Sales ! This week's guest is Natasha Ho ! Natasha is the founder of The Well-Traveled Palate , helping entrepreneurs with creative services accelerate their marketing, sales, and overall growth so they can have more freedom and time for what truly matters. She also runs immersive retreats for high-achieving women that are designed to bring them outside their comfort zone and create more time for play.

Growth 98

Growth Price Service Conversion 98

Salesforce

DECEMBER 6, 2022

Who has the most influence in a company? Increasingly, it’s the chief financial officer. More CFOs are being promoted to CEO than ever before, according to new research. Approximately 8.1% of sitting CEOs came directly from a CFO chair. The modern CFO manages more than just money. CFOs are taking broader leadership responsibilities, such as managing customer experiences, hiring and retaining talent, and leading strategic shifts into automation and other areas.

Meeting 98

Meeting Finance Technology Technology 98

Spiro Technologies

DECEMBER 6, 2022

The post Massimo Zannetti Unlocks the Power of Transparency and Analytics With CRM Upgrade appeared first on Spiro.

CRM 98

CRM 98

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B2B

Sales Hacker

DECEMBER 6, 2022

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Referrals 98

Referrals Start-ups Growth Sales 98

Hubspot

DECEMBER 6, 2022

Sales teams are always looking for an edge. One of the best ways to outsell the competition is by leaning into your business ecosystem. Sales teams that leverage their business ecosystem close larger deals faster and more frequently. But what is a business ecosystem? And how can it help you close more deals? To help answer those questions, we've put together a comprehensive guide.

Closing 89

Closing Referrals Commission Networking 89

Search Engine Land

DECEMBER 6, 2022

Google Chrome is adding shortcuts to the address bar on desktop that will help you search through your bookmarks, history and tabs. Why we care. Search marketers do a lot of searching – and I’m pretty sure in our profession it’s illegal not to have dozens (hundreds?) of tabs open at a time. These additions to Google Chrome hopefully will make it a bit easier for you to search directly for the correct tab, bookmark or URL from your search history.

Engineering 88

Engineering 88

Partners in Excellence

DECEMBER 6, 2022

The research tells us we need to be persistent in our outreaches to prospects and clients. To reach and engage them, we have to leverage multiple channels of engagement. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond. Data shows we often need to reach out over 15 times to catch the attention of prospects.

Prospecting 59

Prospecting Technology Technology Up-sell 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Search Engine Land

DECEMBER 6, 2022

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store where things were better organized. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list.

UX 81

UX Manufacturing User Experience Cross-sell 81

Spiro Technologies

DECEMBER 6, 2022

The post Spiro.AI Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility appeared first on Spiro.

Manufacturing 52

Manufacturing Sales 52

Search Engine Land

DECEMBER 6, 2022

Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Why we care. Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind. Advertisers on Microsoft should test the ever-expanding suite of ad offerings.

CTR 79

CTR Click Through Rate Networking Promote 79

APACSMA

DECEMBER 6, 2022

This year the Sales Enablement Society Experience was held in Atlanta and the theme was “Take The Leap” For this episode Paul Butterfield, President of the Sales Enablement Society, had the opportunity to sit down with 11 different #revenueenablement pros from as far away as Singapore, which included our APACSMA CEO Zeenath Kuraisha , and listen to their stories about a time in their careers when they took a big leap; why they did and the outcomes.

Sales 52

Sales Education Consult 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

APACSMA

DECEMBER 6, 2022

This year the Sales Enablement Society Experience was held in Atlanta and the theme was “Take The Leap” For this episode Paul Butterfield, President of the Sales Enablement Society, had the opportunity to sit down with 11 different #revenueenablement pros from as far away as Singapore, which included our APACSMA CEO Zeenath Kuraisha, and listen to their stories about a time in their careers when they took a big leap; why they did and the outcomes.

Sales 40

Sales 40