Iannarino
SEPTEMBER 22, 2023
One office store used the “easy button” in their promotions. They even had easy buttons available for purchase in their stores. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. When one tries to cheat nature, nature cheats back.
Anthony Cole Training
SEPTEMBER 22, 2023
Years ago, one of the lead execs from our client KeyBank shared an article called, “What it takes to be a Coach”. It began with: You must understand the game.
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Partners in Excellence
SEPTEMBER 22, 2023
What business problem is your customer solving? Hopefully, it’s the problem you are the best in the world at solving. If it isn’t, you are wasting your and the customer time. If I pose this question to sellers, the responses I get are usually about what their products do. Mostly it’s descriptions of features, functions, capabilities.
Martech
SEPTEMBER 22, 2023
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Heinz Marketing
SEPTEMBER 22, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
SEPTEMBER 22, 2023
Another busy week in ‘the city that never sleeps’. Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. I’ll take all the Big Apple food recommendations that you have! Anyway, let’s get into it. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution.
Search Engine Land
SEPTEMBER 22, 2023
TikTok is testing displaying links to Google search results from its own internal search results page. Radu Oncescu spotted this and posted a screenshot of this on X , which we embedded below. What it looks like. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok is also running a disclaimer that it “does not endorse or take responsibility for search results from Google.
Martech
SEPTEMBER 22, 2023
Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.
Search Engine Land
SEPTEMBER 22, 2023
Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models. “While we are actively collaborating with the industry on establishing future AI standards, we also wanted to provide more immediate support for publishers,” Fabrice Canel from Microsoft told us.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
G2
SEPTEMBER 22, 2023
Apps have taken over our daily lives. We wake up to an alarm app, check the news on another, and connect with friends through yet another. Whether for fitness, entertainment, or work, there’s an app for almost every aspect of life.
Search Engine Land
SEPTEMBER 22, 2023
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine &
Understanding the Sales Force
SEPTEMBER 22, 2023
Did you watch any or all of Attorney General Merritt Garland testifying at the House Oversight Hearings? I’m going to explain how that hearing, and others just like it, are the same as presentations that salespeople make to buying/purchasing committees at large companies. Congressional hearings aren’t expected to uncover any new information, they won’t have a gotcha moment, and minds are not going to be changed.
Search Engine Land
SEPTEMBER 22, 2023
Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2.
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Hubspot
SEPTEMBER 22, 2023
Hitting your goals requires tracking your progress along the way. It’s like running a marathon. You can’t train if you don’t know how far you’re jogging. That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. You’ll also know which leads you should prioritize.
Search Engine Land
SEPTEMBER 22, 2023
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution. 1. Invest in upper-funnel tactics Many advertisers get too focused on last-click conversion and revenue metrics and opt for bottom-of-the-funnel tactics.
G2
SEPTEMBER 22, 2023
As G2’s General Counsel, it’s my job to help build and protect the company, so it’s likely no surprise that generative AI is top of mind for me (and lawyers everywhere!).
PandaDoc
SEPTEMBER 22, 2023
If you wish to get insights on the sales performance of your team, creating a sales report is a no-brainer. However, because many teams are not in the practice of creating them regularly, getting started might seem a little tricky. Here, we’re outlining a step-by-step process on how businesses can create sales reports to improve their sales performance.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2
SEPTEMBER 22, 2023
Companies that need online transactions cannot afford server breakdowns. As a result, these businesses seek ways to create a failsafe procedure that keeps their data safe even if the server collapses. One such method is failover clustering.
Search Engine Land
SEPTEMBER 22, 2023
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC marketers can improve LTV using four levers.
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