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Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Research shows that 85% of job success hinges on soft skills, while only 15% is tied to technical skills. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills
Anyone entering into selling immediately sees the obsession we have with numbers. We are focused on hitting our revenue goals, not just by the end of the year, but quarterly and monthly. Recognizing revenue is a trailing metric, we become obsessed with things that tell us whether we will achieve those goals. We become obsessed with forecasts, pipelines, and their health.
Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training.
Growing up in the early 2000s, cartoons left a big impression on me. Amidst my daily routine of going to school, doing homework, eating, and sleeping, I was given free time right before homework to watch cartoons this became the highlight of my day.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
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The sales kickoff is often one of the biggest investments of the year. The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO? As your teams wrap up the event and start focusing on revenue-driving activities, do you have a plan to ensure that you can drive clear return for this investment in a
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Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.
Creating a presentation can swing from exhilarating to downright stressful, right? From my school days to now, my professional days as a marketer, I've tackled it allcollege seminars, high-stakes pitches to leadership, impactful demos for clients, and brainstorming with my team.
What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.
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Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
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When I entered the corporate industry five years ago, I used to access the web via a local area network (LAN) server. When every website you browse is monitored, it raises alarming questions regarding security and encryption.
We’re back and BIGGER and better than ever! 2025 SaaStr Annual is May 13-15 in SF Bay Area We have 100s of speakers and workshops coming to you from the best in SaaS, Cloud and AI, and we’re ready to announce our Launch Speakers: CEO Snowflake CEO HubSpot CEO Dropbox CEO Descript CTO Rubrik CEO Clio CEO Snyk CRO ServiceTitan CCO Canva CEO + CRO Flock Safety CMO + CRO Grammarly CEO Observe CEO Own CCO Bill GTM OpenAi CMO Infinite Reality VP AI Wiz VPCS GitHub Head of CS Stripe CPO Amp
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
What if you were a pilot who had never practiced making an emergency landing? What if you were a professional American football quarterback stepping into the championship game without ever practicing getting rid of the ball when the all-out blitz comes at you? Now, what if you are a business leader making and executing strategic decisions through teams of people without ever practicing to be a business leader?
Moving upmarket isn’t just a nice-to-have for most SaaS companies – it’s often the difference between building a sustainable $100M+ ARR business and getting stuck in the mid-market quicksand. Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise.
Leadership is a continuous journey of self-awareness, connection, and growth. By cultivating courage, emotional intelligence, and authenticity, leaders can navigate challenges effectively and inspire their teams to reach new heights. Through active listening, thoughtful decision-making, and a focus on personal and collective improvement, leaders create environments where individuals and teams can thrive.
Back at one of my earlier jobs, our team was thrown into managing customer support for a growing team. We were scaling fast, but our support system wasnt keeping up. Everything was scattered: emails here, chats there, and no way to keep track of who said what or what was still pending. It was chaos, and we felt the pressure as the team was tasked with finding a fix.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
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Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
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