Iannarino
AUGUST 14, 2023
In the past, a salesperson would aspire to become their client’s trusted advisor. They wanted to be the person their client turned to when they needed help. To become a trusted advisor , a salesperson first needs to build trust. After trust, one must advise.
Search Engine Land
AUGUST 14, 2023
People have long added external links to their blogs in hopes of being seen as relevant. Countless others are vying for these backlinks because they want their rankings to increase. “ What will happen if I external link to a popular website like Wikipedia? ” a Redditor asked. And Google’s John Mueller broke the floodgates open with his take: “Nothing happens.
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G2
AUGUST 14, 2023
If you're anxious about introducing AI into your business, you're not alone. With the introduction of generative AI chatbots comes questions about the ethics and legalities of these tools. These chatbots create content based on prompts that users feed them. But who owns the output of that interaction? How much of that information is stored and can be used by the AI company?
Martech
AUGUST 14, 2023
In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
AUGUST 14, 2023
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in action, as shared by PPC expert Julie F Bacchini : Interestingly, the new AI assistant notably comes with a disclaimer, warning: “While I know a lot, I’m still learning and may m
SaaStr
AUGUST 14, 2023
Dear SaaStr: Does The VC Fund Pay for Legal Fees After The Term Sheet is Signed? The traditional practice is that VC funds have the startup pay both their fees and the VC’s legal fees in the financing. A lot of folks get upset about this — but my advice is Be Zen and let it go. It doesn’t matter in the end. It’s just a condition of the funding. If you are saying raising a $2m round and you have to pay $30k in the VC fund’s legal fees, well … it’s like you raised $1.97m.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
AUGUST 14, 2023
Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes.
Search Engine Land
AUGUST 14, 2023
Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. It’s important to stay up-to-date with changes Google is implementing, especially just ahead of Q4 and the holiday shopping season.
SaaStr
AUGUST 14, 2023
So for some reason, there is a lot of turnover right around now. Not layoffs, but turnover. This week I’ve talked to both a VP of Sales and a #1 ranked AE, each at $200m+ ARR startups, that are planning to move on from pretty darn good jobs where they are paid pretty fairly, if not as much as in the peak of 2021. I’ve known both a least a little bit for years, so I was surprised.
Search Engine Land
AUGUST 14, 2023
Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why we care.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
The 5% Institute
AUGUST 14, 2023
In the fast-paced world of business, establishing a strong connection with your customers goes beyond just selling products or services. Learning how to build customer rapport is essential for fostering trust, loyalty, and repeat business. It’s the art of creating a meaningful and lasting relationship with your clientele that extends beyond transactional interactions.
Search Engine Land
AUGUST 14, 2023
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide whether to buy a product (Amazon highlighted that “customers contributed nearly 1.5 billion reviews and ratings to Amazon stores” in 2022).
The 5% Institute
AUGUST 14, 2023
Are you ready to take your sales career to the next level? A well-structured and effective 30 60 90 day sales plan can be your ticket to achieving remarkable results and standing out in a competitive market. In this article, we will delve deep into the intricacies of a 30 60 90 day sales plan and provide you with valuable insights to create and execute a winning strategy.
G2
AUGUST 14, 2023
Utilizing resources in such a way that future generations can still use them is the underlying idea for all sustainable practices. Businesses aren’t unfamiliar with these practices.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
AUGUST 14, 2023
Most online content feels like stale crackers. Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. When the only question we ask ourselves while planning and creating content is, “How do we rank for this search query over the articles already there?
G2
AUGUST 14, 2023
Modern customers expect faster, more diverse service options for digital banking. An omnichannel experience is now a must-have element for providing flexible services across multiple communication channels.
Martech
AUGUST 14, 2023
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. Q: The terminology and concepts in GA4 are different from those in Universal Analytics, what does it mean to recreate UA reports for GA4?
G2
AUGUST 14, 2023
After the pandemic, the stock market became the talk of the town. Many people on lockdown glued their eyes to the skyrocketing trends and plummeting attempts at success.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SalesLoft
AUGUST 14, 2023
A well-oiled sales team is a direct product of a great sales leader. But what makes a great sales leader? Coaching. As a manager, you will truly become a hero in this field when they’re able to evaluate all the sellers on their team, recognize how those sellers thrive (and struggle), and then create unique plans of action for each of them individually.
SaaStr
AUGUST 14, 2023
So I don’t have a strong emotional attachment to the geo debtes: is SF Back? I say, sort of — at least for founders, VCs and execs. Is Miami a tech hub? I want to believe, and yet … for SaaS … Austin? Maybe. Utah? Utah is clearly a SaaS powerhouse, but not necessarily a place a lot of founders move to to get a SaaS company off the ground.
Search Engine Land
AUGUST 14, 2023
SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users and corporate interests. Usually, it’s possible to find a middle ground – a solution that minimizes risk to organic traffic while meeting the needs of other stakeholders.
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