Martech
JULY 15, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
JULY 15, 2024
There’s a scam going on in the world of Google Maps / Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit feature on a Google Business Profile and then editing the map location.
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Martech
JULY 15, 2024
CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).
Search Engine Land
JULY 15, 2024
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing?
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
JULY 15, 2024
PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.
Iannarino
JULY 15, 2024
Discover why clinging to outdated B2B sales strategies can hinder your business growth.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
JULY 15, 2024
LinkedIn officially surpassed one billion users last year — yes, you read that correctly — making it one of the most (if not the most) effective, versatile resources sellers have to connect with buyers. But even though having a productive LinkedIn presence is one of the bigger “no-brainers” in sales, a lot of reps struggle to leverage the platform to its full potential.
Search Engine Land
JULY 15, 2024
Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement. The details: The “Event Coverage” feature shows the total count of browser and server events sent to Meta.
Partners in Excellence
JULY 15, 2024
We’re taught, and I have taught about the importance of “Need Identification.” We sophisticated discovery questions focused on probing customer needs, understanding their requirements. “Do you need these capabilities in your CRM system?” “How important is it to have these features on this machine?” “What if your new financial system enabled you to do these things?
Search Engine Land
JULY 15, 2024
Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Sales Pop!
JULY 15, 2024
Want to make more sales? Pay attention to your appearance. Our post on salesperson fitness notes that the way you present yourself influences how customers see the products and services you’re showcasing—so if you look polished, they’ll think your offerings are, too. You can partly ensure that by staying in peak physical condition. However, don’t ignore the power of good salesperson attire.
Search Engine Land
JULY 15, 2024
We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative AI. Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months.
Sales Pop!
JULY 15, 2024
Want to make more sales? Pay attention to your appearance. Our post on salesperson fitness notes that the way you present yourself influences how customers see the products and services you’re showcasing—so if you look polished, they’ll think your offerings are, too. You can partly ensure that by staying in peak physical condition. However, don’t ignore the power of good salesperson attire.
SaaStr
JULY 15, 2024
So obvious AI is a generational change in software. Where it will exactly all go we can’t 100% predict. But there’s a general sense of the Haves and Have Nots. That the Open AIs, Microsofts and Databricks “get it”, that Nvidia is the fuel, that all the hot start-ups are AI native and still raising at unicorn valuation … and that many SaaS leaders are sort of being left in the dust.
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G2
JULY 15, 2024
The cloud has now become an indispensable part of IT infrastructure for companies of all sizes. Ever wonder what it takes for cloud service providers (CSP) to stand out in the crowded cloud services landscape? Spoiler alert: It’s a lot more than just offering a suite of solutions.
SaaStr
JULY 15, 2024
Dear SaaStr: What’s The Strangest Thing You’ve Learned About Entrepreneurship? To me the “strangest” thing I learned is that you get pretty darn good around Year 3–4. Almost automatically. And somewhere around Year 5 at least, if you make it that long — you know exactly what to do. I always had imposter syndrome as a CEO and founder — and still do.
SalesHood
JULY 15, 2024
The post Boost Sales with Mutual Action Plans: Essential for the MEDDICC Framework appeared first on SalesHood.
SaaStr
JULY 15, 2024
What is a pivot, and what makes them succeed or fail? Skyflow is a data privacy company that started with the simple premise that your personal information shouldn’t end up on the dark web. At SaaStr Europa, Skyflow’s CEO, Anshu Sharma, and COS, Rajsi Rana, shared examples of what does and doesn’t qualify as a pivot and the biggest lessons learned from over 50 investments for making a pivot successful.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 15, 2024
Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager.
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