Iannarino
JULY 10, 2023
To succeed in sales, you need to be able to acquire a first meeting. That is your audition, and your contact will decide whether you are worth a second meeting. If you cannot book a first meeting, it means your approach sends the message that meeting with you isn’t worth your contact’s time.
Martech
JULY 10, 2023
Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
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SaaStr
JULY 10, 2023
I held off for many years on writing a post on Board Meetings. Why? Because every investor in the world writes lengthy posts on How to Have a Great Board Meeting. How to Have a Great Pre-Board Meeting. How to Have a Great Board Meeting Week. Etc. etc. etc. etc. VCs, once they have been doing it a while, basically become professional Board Members, and they write a lot about that.
Martech
JULY 10, 2023
Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three digital marketing experts to find out.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
JULY 10, 2023
Dear SaaStr: Should I exercise my stock company stock options if they are $7 underwater? Stock options can be really unfair to employees by their nature. Almost no one has the facts to actually know what to do what them. And fewer still even have the financial background to know what to do with the facts even if they have them. I don’t even know what to do with stock options I have myself from many companies.
Search Engine Land
JULY 10, 2023
Google has updated its page indexing report in Google Search Console with more “fine-grained” issues. This is just a reporting change and does not change the processing of your website, John Mueller said on Twitter. The issue. Some savvy SEOs noticed a spike in issues being reported this indexing report in Search Console. But Google did not post any annotations that could explain it, so some thought the issues were with their websites.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JULY 10, 2023
“ChatGPT can pass the bar.” “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that GPT is almost Skynet, close to artificial general intelligence or better than people.
Understanding the Sales Force
JULY 10, 2023
It's been quite a while since I've written an article about the role that customer service plays in the retention and renewal of customers and accounts. In the past few weeks, I have experienced all kinds of customer service, including service you would expect, service that would surprise you, and service that wouldn't change your mind about anything.
Search Engine Land
JULY 10, 2023
Let’s be honest, JavaScript and SEO don’t always play nice together. For some SEOs, the topic can feel like it’s shrouded in a veil of complexity. Well, good news: when you peel back the layers, many JavaScript-based SEO issues come back to the fundamentals of how search engine crawlers interact with JavaScript in the first place. So if you understand those fundamentals, you can dig into problems, understand their impact, and work with devs to fix the ones that matter.
Martech
JULY 10, 2023
Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which notes that “so far, large companies have led the way in retail media.” While it may seem that you need millions of customers or thousands of brick-and-mortar stores to have an RMN, that’s not the case.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
JULY 10, 2023
Are you looking to make your brand campaigns on Google Ads more efficient? As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was to lower CPCs without sacrificing traffic and conversions.
Martech
JULY 10, 2023
The European Union has approved a plan allowing companies to keep storing data about Europeans on servers in the U.S. The agreement, known as the E.U.-U.S. Data Privacy Framework, means there won’t be a costly disruption to data flowing between the two areas. Why it is needed. In 2020 an EU court ruled that a previous data-transfer agreement was illegal because there was no effective way for EU residents to challenge surveillance of their data by the U.S. government.
Search Engine Land
JULY 10, 2023
Google has confirmed an issue with indexing content from news publishers and surfacing that content in Google News. Google said it is working to fix the issue but the issue may result in a decrease in traffic from Google News. Google’s statement. Google posted a statement in the Google Search status report saying , “There’s an ongoing issue with indexing in Google News that’s affecting all sites.
Salesforce
JULY 10, 2023
Welcome to the digital era, where artificial intelligence reigns supreme and organizations find themselves on the cusp of a revolution. The AI future is here, and it’s driving incredible business momentum. Leaders and individuals are scrambling to understand the risks and opportunities of implementing AI. While at the same time, they are trying not to fall too far behind the competition.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Search Engine Land
JULY 10, 2023
The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration.
Understanding the Sales Force
JULY 10, 2023
It’s been quite a while since I’ve written an article about the role that customer service plays in the retention and renewal of customers and accounts. In the past few weeks, I have experienced all kinds of customer service, including service you would expect, service that would surprise you, and service that wouldn’t change your mind about anything.
Search Engine Land
JULY 10, 2023
The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. But what GA4 alternatives are marketers genuinely switching over to? Below, we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees. 1.
Highspot
JULY 10, 2023
Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad. The company also announced that 30-plus-year industry veteran and ex-Microsoft executive Gurpreet Singh Pall has joined as Chief Operating Officer of Highspot India.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Salesforce
JULY 10, 2023
Great customer service doesn’t always involve an agent. We’ve found that 59% of customers prefer self-service tools for simple questions and service issues. Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. They can find what they need at any time (even at 3 a.m.), which frees up agents to focus on more complex service requests.
The 5% Institute
JULY 10, 2023
Starting a business is an exhilarating endeavour that requires careful planning and strategic thinking. Understanding the life cycle of a business is vital for entrepreneurs who aspire to build successful ventures. From the initial stages of inception to the eventual exit strategy, each phase presents its own set of challenges and opportunities. In this comprehensive guide, we will delve into the life cycle of a business, exploring the key stages and providing valuable insights for entrepreneurs
SalesLoft
JULY 10, 2023
If you’re being asked to do more with less, you need sales technology that will help you get the most out of your entire revenue motion. So let’s jump right into it with your first of several comprehensive lists that will help you boost revenue right now, even when the economy suggests otherwise. Each list below bullets out the features that sales leaders want to check off as they evaluate their sales tech.
G2
JULY 10, 2023
Learn how IBM builds customer trust and drives business impact in partnership with G2 – plus key takeaways from IBM’s VP of Global Demand Gen Strategy.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The Digital Technology
JULY 10, 2023
For today’s firms using a digital platform, effective social media involvement is an indication that you’re making an influence on the market. Establishing genuine connections with current and upcoming consumers will help strengthen your brand offline and online.
G2
JULY 10, 2023
The paradox of choice makes choosing the right software a monumental task. Learn how the new G2 Pros and Cons will streamline product discovery for buyers.
Sales Pop!
JULY 10, 2023
My last blog took a look back at history while observing today’s world. Let’s now see how our collective future rests on sales as a profession and its impact on society. The Middle Class is Shrinking There are many parts of the world experiencing growth and stability, while economic volatility in the West is shrinking the middle class while a small minority continues to grow richer.
Search Engine Land
JULY 10, 2023
SERP complexity and user engagement have never been more volatile. No-click searches are at an all-time high, above-the-fold visibility is fleeting and elusive and SERP composition has never been more complex. But the real question is, will your brand stand tall amongst the challengers or fall victim to complacency? The old adage of “grow or die” has never been truer.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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