Iannarino

DECEMBER 27, 2023

Exploring the resurgence of outbound sales methods in the changing landscape of B2B sales, amidst the rise and fall of social selling and tech over-reliance.

B2B 277

B2B Technology Technology Sell 277

Membrain

DECEMBER 27, 2023

As we wrap up the final days of 2023, I wanted to take a few minutes to review the year and offer my gratitude to everyone who made this the best one yet. Despite a difficult economy that continues to drag on, we doubled revenues from two years ago, launched several major additions to our product, and got in deeper with our partners to deliver big wins for clients.

Launch 144

Launch Clients Product 144

Martech

DECEMBER 27, 2023

Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.

Follow-up 127

Follow-up Contact Trust CRM 127

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. And the news and updates kept coming, day after day, week after week and month after month.

Engineering 123

Engineering Follow-up Launch Start-ups 123

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.

B2B 123

B2B Government Technology Technology 123

Partners in Excellence

DECEMBER 27, 2023

Yes, we’ve all come to despise connection requests. Our inboxes are filled with them, “I’m impressed by your profile… We share common interests… We’re in the same group… We can get you leads… I’d like to tell you about our products and how you can use them… I worked for Estee Lauder and you’re cute (OK, we know about those)” Then there are those who wield their connections as weapons, alluding to “Mine is bigger than y

Construction 94

Construction Quota Follow-up Start-ups 94

SaaStr

DECEMBER 27, 2023

So we had an action-packed 52 weeks of Workshop Wednesdays this 2023! It’s been a big hit for us with over 4,000 of you attending our Live, FREE Workshop Wednesdays every … Wednesday! Sign up here to join (and bring your questions) So which were the most popular in 2023? A few great ones to catch up on: #1. 5 Metrics Every SaaS Company Should Care About with Salesforce Ventures A hands-on, practical session on the top SaaS metrics #2. 10 Things That Always Work in SaaS Marketing wi

B2B 88

B2B Growth Closing Product 88

Martech

DECEMBER 27, 2023

Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.

CRM 92

CRM Strategize Technology Technology 92

SaaStr

DECEMBER 27, 2023

So is it possible to be too efficient in SaaS and Cloud? Maybe. And if so, maybe that’s Digital Ocean. If you haven’t heard of Digital Ocean, ask your developer. Many have used Digital Ocean at the cheaper, simpler version of AWS-Azure-Digital Ocean to get going fast and quickly. Growth has slowed the past year, but profitability? It’s gotten crazy good.

Growth 87

Growth Price Service Customers 87

Adaptive Business Services

DECEMBER 27, 2023

I’ve talked about this a bit before and … here I go again. By nature, I am extremely private but I feel the need to share some things if, for nothing else, to give folks who may be struggling with addiction, a little hope. I write this with gratitude. I was always a very good salesperson and, I think, a good manager. This was despite my 20 plus years as a functioning alcoholic.

Clients 62

Clients Business Services Conversion Sell 62

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

DECEMBER 27, 2023

Going from nothing to $1B is a massive undertaking. Alessio Artuffo, President and COO of Docebo , shares lessons learned, misconceptions, and what he would have done if he could do it all over again. The image above is a glance at Docebo today. 70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. They’re also growing fast and are nicely profitable.

Real Estate 77

Real Estate Contract Start-ups Growth 77

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. As content takes the forefront in connecting with business audiences, quantifying its effectiveness becomes essential.

B2B 62

B2B Objectives and Key Results A/B testing Technique 62

TaskDrive

DECEMBER 27, 2023

The sales orientation approach can make a huge difference for companies that prioritize sales and revenue. Check out this guide to learn more. The post A Guide to the Implications of Sales Orientation on Business Revenue appeared first on TaskDrive.

Sales 52

Sales 52

The Digital Technology

DECEMBER 27, 2023

The primary objective after making a decision to have a digital presence is to choose the right E-commerce platform that will help you achieve the objective.

E-commerce 45

E-commerce 45

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Hubspot

DECEMBER 27, 2023

Pipeline management training can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Better sales management coupled with robust account-led processes puts your company on track to meet and even exceed revenue goals. Sounds too good to be true, doesn’t it?

Pipeline 59

Pipeline Profit margin Commission CRM 59