Wed.Dec 18, 2024

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Dear SaaStr: What is the Best Way to Deal With an “Unauthorized Signer” on a Contract?

SaaStr

Dear SaaStr: What is the best way to deal with an “unauthorized signer” on a contract in SaaS sales? A large company signed a contract to buy about $30K worth of software from us, and then the person who signed the contract said he didn’t have the authority to. I’ve been there, on both sides of it. Let me just add my personal learnings.

Contract 105
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The AI-powered path to smarter marketing

Martech

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze , Ph.D., founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence.

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5 Interesting Learnings from Databricks at $3 Billion in ARR

SaaStr

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. Perhaps Databricks isn’t really SaaS, it’s Cloud + AI/Cloud infrastructure.

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Are You Achieving Your Potential?

Partners in Excellence

Every month, one of the most important conversations I have is with Lahat Tzvi. While we schedule a 60 minute discussion, they usually last about 2 hours, we have to stop ourselves because they can go on. (Both he and I have taken to blocking our calendars because we know we will go on.) We go from subject to subject, generally focusing on a couple of areas.

Clients 97
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Nimble CRM Tips & Updates – December 18 2024

Adaptive Business Services

Happy Holidays! We do have one new Nimble update to report and that is the capability to filter your pipeline deals. In a way, this operates as a deal search capability and it is something that I have wanted, and have expected, for some time. This filter (search) allows you to show deals based on matching a specific criteria including any custom fields that you have created for that pipeline.

CRM 71
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Our Top 10 Most-Read Posts of 2024

Membrain

Its hard to believe were at the end of another year already. Its been an eventful year for the world and our company. Im proud of everything we accomplished and excited for the new year. Through it all, every week, we send this blog out to followers.

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The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

G2

Discover the 9 best free graphic design tools Ive tested for 2025! From editing to illustration, these are my top picks for creatives on a budget.

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How AI Will Transform Data Analysis in 2025

Salesforce

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. But instead of sifting through endless spreadsheets or static dashboards, a dynamic AI assistant is presenting real-time insights. Its not just numbers on a screen. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth.

Retail 52
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What Is a Message Broker? Key Models and Benefits Explained

G2

A message broker is a piece of software that allows two or more async systems to communicate freely. Learn how it can help you scale your IT systems.

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From 0 to 100 Customers: Channels, Challenges, and Wins with Kris Rudeegraap

Predictable Revenue

Sendoso's early success didnt come from chance. It resulted from solving a real, overlooked pain point in the market. The post From 0 to 100 Customers: Channels, Challenges, and Wins with Kris Rudeegraap appeared first on Predictable Revenue.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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GrowthSpree’s Co-founder on Leveraging Data, AI, and Team Dynamics

G2

Lets address the elephant in the room: No marketing campaign performs equally well as the others. But does that mean we stop experimenting?

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114 Essential Sales Statistics to Improve Performance

RAIN Group

Gain valuable insights into successful sales practices with RAIN Group's collection of 114 sales statistics. The sales world is in constant flux. With longer buying cycles, the rise of AI, and the shift to virtual selling, its tougher than ever to know whats working. As decision-making teams grow more complex, staying on top of these changes is crucial.

Sales 52
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No More Guess Work: New Ways to Measure Multi-Location Marketing Impact

G2

Measuring multi-location marketing impact can be tricky. Learn to blend visibility, reputation, engagement and conversions to boost revenue. Read more.

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Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards.

Price 109
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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What are DNS Attacks? How To Secure Your Digital Assets

G2

If youre reading this, theres a good chance that your business has a website. To get to that site, you likely use something like YourBusinessName.com. This is made possible by domain name systems (DNS).

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The Importance of Business Acumen During an Organizational Spin-Off

The Advantexe Advisor

Its spin-off season again! According to Inside Arbitrage , there were 29 major corporate spin-offs in 2024 and we can see many more on the 2025 horizon including major ones from Comcast, Honeywell, Unilever, DuPont, Calloway Golf who is spinning off Topgolf as its own business Many employees rightfully view spin-offs with trepidation due to the uncertainties of having new leadership, a new strategy, and the general fear of change.

Growth 105
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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why.

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How to Truly Rest and Recharge Over the Holidays for a Strong Start in the New Year

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing The holidays are coming up, and while we all know we need the break, actually taking it is another story. For many of us, the end-of-year rush feels like a sprint to tie up every loose end before the clock runs out. “Just one more thing” can easily bleed into our planned downtime, leaving us frazzled instead of refreshed.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Mobile’s growing role in holiday shopping

Martech

Consumers arent just using their phones to research products they see on TV, theyre using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV ads they see, according to a recent study by Samsung Ads. This behavior will carry through the rest of the holiday season as Salesforce forecasts a high volume of mobile shopping.

Gaming 102
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How AI Will Transform Data Analysis in 2025

Salesforce

Imagine this: Its 2025, and youre sitting in your office, reviewing your latest quarterly results. But instead of sifting through endless spreadsheets or static dashboards, a dynamic AI assistant is presenting real-time insights. Its not just numbers on a screen. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth.

Retail 97
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AI and Franchising: What Entrepreneurs Need to Know (+ Examples)

Hubspot

Im going to share a little inside baseball with you. When I saw the topic AI and franchising, I was nervous. Its a niche subject, and I wanted to cover more than just the expected franchises. You know, the famous fast food franchises. (Although you will find some of that in this article, too.) Anywho, I was nervous because I thought I wouldnt be able to speak directly to any franchises that are currently using AI.

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Your Roadmap To Adopting AI in Field Service

Salesforce

Many field service operations are standing at a crossroads, staring down a future with artificial intelligence (AI). Its becoming increasingly clear that AI isn’t just a luxury. Its a necessary tool to thrive and maybe even survive in our rapidly changing industry. In fact, our research finds that 83% of decision makers in the entire service industry are planning on increasing AI investment over the next year.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with SaaStr CEO and Founder Jason Lemkin

SaaStr

At SaaStr Annual, Jason Lemkin, SaaStr CEO and Founder took questions from founders on everything from product-led growth to knowing when to sell your company. If you missed part one of the AMA (Ask-Me-Anything) catch up here. In this Ask Me Anything Part 2, Lemkin answers the questions: As a bootstrapped company at $35M ARR with 60% gross margins but slower growth, should we raise venture funding?

Growth 105
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3 Essential Skills Salesforce CTOs Offer to Accelerate AI Transformation

Salesforce

The adoption of artificial intelligence (AI) in business isnt just a technological trend in the digital economy. Its a vital component that is transforming the way we work. In fact, 94% of enterprise executives say AI transformation is critical to their success. However, only 11% of companies that begin implementing AI fully integrate due to technical and organizational barriers.