Iannarino

JANUARY 30, 2023

If you’re not prepared, making a cold call can leave you feeling like a deer in headlights.

Cold Call 278

Cold Call Pitch Sales Prospecting 278

SaaStr

JANUARY 30, 2023

I know things can be tough out there but Gartner last week still predicted enterprise software would grow 9.3% this year to a total of $856,029,000,000 in spend in 2023 Go grab some of it Even if it’s a bit harder than 12 months ago pic.twitter.com/z8UQx5puzK — Jason Be Kind Lemkin  (@jasonlk) January 30, 2023 So the latest data from Gartner is out , and overall it’s a mixed bag — but good for SaaS in 2023: Overall IT spend will grow now just 2.4% in 2023 to $4.5 trillion, way

Growth 130

Growth 130

Search Engine Land

JANUARY 30, 2023

Yahoo Search seems like it will be making a comeback in the future. Yahoo has been dropping hints over the past couple of weeks related to this return and is also hiring a Principal Product Manager for the Yahoo Search platform to help lead these initiatives. The job posting. Yahoo posted a job listing for a “Principal Product Manager, Yahoo Search” a few weeks ago.

Legal 25

Legal Engineering Product Start-ups 25

Sales Hacker

JANUARY 30, 2023

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Sales conversations as a way to get customer feedback My guiding light has been Y Combinator’s mantra of “build something people want.

Conversion 119

Conversion Product Sales Price 119

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Search Engine Land

JANUARY 30, 2023

“Fragments” of Yandex’s codebase leaked online last week. Much like Google, Yandex is a platform with many aspects such as email, maps, a taxi service, etc. The code leak featured chunks of all of it. According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. The leaked codebase is a subset of all projects in Arcadia and we find several components in it related to the search engine in the “Kernel,” “Library,” “Robot,”

CTR 23

CTR Engineering Represent Follow-up 23

Martech

JANUARY 30, 2023

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with the support of the agile marketing community, Stacey delivered on that promise in the form of the Agile Marketing Navigator.

Launch 115

Launch Presentation Meeting Process 115

Martech

JANUARY 30, 2023

This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found here. Today’s customers have two, sometimes opposing needs. They want to receive highly personalized content, offers and experiences while maintaining a high level of data privacy.

Customers 112

Customers Government Trust CRM 112

Heinz Marketing

JANUARY 30, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In this world of AI and automation, it can be hard to know how to use these powerful tools without sacrificing the human touch. Turns out, it IS the human touch that allows ChatGPT and AI tools to give you the very best results. As a copywriter, I’m loving the explosion of AI tools.

Manufacturing 99

Manufacturing Clients Technique Conversion 99

Martech

JANUARY 30, 2023

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots to marketing optimization tools.

Drivers/motivators 109

Drivers/motivators Objectives and Key Results Angle Engineering 109

Sales Hacker

JANUARY 30, 2023

Companies with high revenue growth are 3X more likely to use AI in sales. But only about 45% of sales teams worldwide are utilizing AI to its full potential. In the live replay, Lauren Bailey (Founder and President of Factor8 ) and Lisa Schwartz (Director, Global Product Marketing at Freshworks ) share how AI is disrupting sales and preparing companies to surface details that drive faster close rates.

CRM 98

CRM Growth Closing Product 98

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

JANUARY 30, 2023

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race. Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have never been more important.

Niche 90

Niche Engineering Start-ups User Experience 90

Sales Hacker

JANUARY 30, 2023

Bad news: you may have noticed that your win rates have started to decline, sales cycles are getting longer, and pipeline is shrinking. (the last couple of months have been a doozy) Good news: win-loss analysis can help. We’ve asked a few experts to join and unpack how these insights will help you build pipeline by targeting the right prospects, communicate real value during the sales process, and boost the confidence of your sales reps.

Pipeline 86

Pipeline Price Sales Prospecting 86

Search Engine Land

JANUARY 30, 2023

First Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms race to add AI chat to search. Once search engines eventually add the chat features to search, it could have major implications for publishers (websites could see their traffic and visibility impacted, depending on how the AI chat is deployed within the search results) and searchers (will the information be accu

Service 88

Service Engineering Launch 88

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Why Networking Matters 9 Networking Stats to Know Networking Best Practices Why Networking Matters Why Networking Matters Many of the benefits of networking seem obvious.

Networking 85

Networking Referrals Niche Construction 85

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B2B

Search Engine Land

JANUARY 30, 2023

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We love clicking on list headlines because they’re incredibly specific and set an expectation for what’s inside the article.

Engineering 82

Engineering Follow-up Technique Start-ups 82

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Why Networking Matters 9 Networking Stats to Know Networking Best Practices Why Networking Matters Why Networking Matters Many of the benefits of networking seem obvious.

Networking 67

Networking Referrals Niche Construction 67

Search Engine Land

JANUARY 30, 2023

Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates were posted by Google on their Analytics Help documentation. Find data stream details The following search terms allow you to open the details for a web or app data stream in the property you are using: the keyword “Tracking” a web stream measurement ID (i.e., “G-XXXXXXX”) an app stream ID (i.e., R

Follow-up 74

Follow-up Engineering 74

Sales Coach Dew

JANUARY 30, 2023

Is your prospect indecisive? The “Impending Event” close will motivate your client to act now. Most salespeople have a few “tried-and-true” approaches to closing a deal, and there’s nothing wrong with having a go-to that you use all the time. It’s what you’re most comfortable with, and it works— until it doesn’t. If you really want to be a sales champion, you need to understand and master a wide variety of closes.

Closing 52

Closing Real Estate Technique Drivers/motivators 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Search Engine Land

JANUARY 30, 2023

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software. Google’s URL Inspection Tool API had a limit of 2,000 queries per day and 600 queries per minute.

Entertainment 83

Entertainment Launch Engineering Government 83