Iannarino
APRIL 27, 2023
Many B2B sales representatives believe they are consultative because they ask questions and avoid being pushy. Asking questions alone is not evidence of a consultative approach. Many salespeople ask questions without being consultative.
SaaStr
APRIL 27, 2023
I was curious the other day how many of the recent Cloud and SaaS IPOs had founders that were equal co-founders from an equity perspective. That was how I was brought up (the first start-up job I had, the founders were equal shareholders). And I generally thought that 50:50 was the default, albeit with many exceptions. Well, I was wrong. Only 4 of the most recent ~30 SaaS/Cloud IPOs I looked at had equal founder ownership at IPO, Atlassian, Pagerduty, and (close enough) MongoDB and Amplitude:
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Force Management
APRIL 27, 2023
Economic challenges can take a huge toll on workforce morale. Your sales force is likely encountering obstacles they haven’t faced before, and it’s possible that’s affecting their ability to win.
Understanding the Sales Force
APRIL 27, 2023
Our son's college baseball season is winding down and we think they'll make the playoffs for the second straight year. As I think back to high-school baseball, a couple of things came to mind that have a lot to do with sales development. Mike attended two high schools. His first high school baseball coach saw his potential, calling him up to play on the varsity team when he was still in the 8th grade.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
APRIL 27, 2023
It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.
SaaStr
APRIL 27, 2023
Dear SaaStr: How Do I Create Urgency in Sales. When There Really Isn’t Any? Creating urgency is an art. Most founders are great “middlers”. They are great at explaining not just what the product does, but what it can do to solve your problems. No one is better than a founder at this. And then … the deal often never quite closes. The prospect got interested, took the call and the meeting, but … didn’t ask for a contract.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
APRIL 27, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Last month I covered how to optimize your email deliverability by improving the content within your emails: the words, images, format – everything you are putting in the email that you are hoping your audience receives and reads.
Search Engine Land
APRIL 27, 2023
Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023.
Martech
APRIL 27, 2023
Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
SaaStr
APRIL 27, 2023
SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Startups are solving the world’s important challenges with agility, innovative technology, and determination.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
APRIL 27, 2023
Did you know that two years ago, $19.2 billion was spent on third-party data? But with changes around data privacy, collecting third-party data is coming to an end. The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns. But there’s a solution: first-party data. By collecting data directly from customers, you can provide authentic experiences that encourage deeper connections and loyalty to your brand.
Search Engine Land
APRIL 27, 2023
Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase. Timeline. The integration of Amazon ads will be rolled out over several quarters, with no specific details on ad placement or short-term revenue forecasts.
Hubspot
APRIL 27, 2023
The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. With this growth comes tons of new job opportunities for salespeople looking to get into the tech industry.
Search Engine Land
APRIL 27, 2023
Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Generative AI brings a meaningful shift with vast possibilities for the future of search.
Advertisement
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
PandaDoc
APRIL 27, 2023
A robust approach to payment reminders helps you get paid promptly by customers. That, of course, is critical for your cash flow and your business’s health. Issuing an invoice payment reminder needn’t be a last-minute headache in response to a long-overdue bill. Instead, it should be part of a coherent system — supporting your customers to complete their side of the deal.
Search Engine Land
APRIL 27, 2023
With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business. This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. Why does my online reputation matter? Online reputation consists of the overall perception of a brand based on the information available to your audience.
The Digital Technology
APRIL 27, 2023
Have you ever experienced difficulty in generating original and appropriate content for your website or blog?Do you ever desire to possess a device that could inform you about the current trending topics that people are searching for? Well, my friend, you’re in luck! Google Trends is here to save the day (and your website’s traffic). [.
Search Engine Land
APRIL 27, 2023
The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. Google released the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
APRIL 27, 2023
Google released the v13_1 of the Ads API. In order to use some of the v13_1 features, users will need to update their client libraries and client code. There are no breaking changes in this version. What’s new. The highlights of the release are as follows: Bid simulations can now be obtained at a campaign level for Performance Max via campaign_simulation.
Search Engine Land
APRIL 27, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
Search Engine Land
APRIL 27, 2023
In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm, particularly if they have been the subject of consumer advisories or product recalls. Enforcement of this policy update will commence on July 3. Violations.
Expert insights. Personalized for you.
277 
Let's personalize your content