Wed.Aug 30, 2023

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Building an Effective Sales Coaching Program in a High-Tech World

Anthony Cole Training

To compete in the marketplace today, companies must first, identify the sales coaching needs of their managers and the strengths and weaknesses of the salespeople they coach. We know that in order to differentiate in business today, salespeople must be consultative, have great interactions with clients, provide solutions that solve their problems, and also create revenue for the company.

Consult 304
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When You Try to Cheat Nature, Nature Cheats Back

Iannarino

So many of us try to cheat nature. Instead of doing the right thing, in the right way , at the right time, we look for shortcuts or “hacks” that make our lives easier.

Sales 304
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The Inefficiency Of Human Interaction

Partners in Excellence

Human interaction is remarkably inefficient. It’s downright sloppy. We come into conversations with our own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. We engage others, each with their own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. And each person in a conversation brings these factors into the conversation… As conversations progress, things change.

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An SEO guide to optimizing your Google Publisher Center account

Search Engine Land

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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X (Twitter) marks its spot by bringing back political ads

Martech

X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.

Service 120
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5 hidden areas of Google Ads you probably didn’t know about

Search Engine Land

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy.

More Trending

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7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

Search Engine Land

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path.

B2B 123
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Thriving Through Tough Times: The Business Leaders Growth Summit Can Help

Membrain

Whatever your industry, it’s likely that the current economic environment is impacting your business, and will continue to do so. Tough times are here. Inflationary pressures erode profit margins, customers increasingly make price-based decisions, retaining and attracting talent continues to be competitive, and supply chain issues disrupt revenue and customer satisfaction.

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Google Search “Mentioned in” search snippet shows other web pages a site is mentioned

Search Engine Land

Google is testing a new search snippet feature titled “mentioned in.” This feature adds a new section to a search result snippet that lets the searcher expand and see the websites on which this site is also mentioned. What it looks like. Here is a GIF of it in action provided by Brodie Clark : You need to click the arrow-down to expand the feature to see the carousel of sites that the search result is mentioned in.

Trust 123
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Dear SaaStr: What Do VCs Do When They Aren’t Sourcing or Closing New Deals?

SaaStr

Dear SaaStr: What Do VCs Do When They Aren’t Sourcing or Closing New Deals? VCs don’t spend most of their time working on new deals. They spend most of their time on existing investments. Imagine you are a VC on 9 boards of directors: Board meetings alone can take 20% or more of your time. Each board meeting takes a half day including travel, prep, etc. 9 boards x 8 meetings a year x 0.5 days = 36 business days right there.

Closing 110
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising by Adthena

Search Engine Land

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. In this article, we delve into the intricacies of these game-changing concepts, exploring their significance and potential impact on the advertising industry.

Territory 115
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Want Leads? SaaStr Podcasts and Newsletters Booking Up for Q4 and 2024! Sign Up Now!

SaaStr

Perhaps the simplest, most effective way to get in front of 100,000+ SaaS and Cloud professionals is to sponsor one or more of the SaaStr digital assets. Our SaaStr Annual and Europa events are amazing ways to get in front of 1,000s of execs IRL, but they also are a fair amount of work to sponosr and only take place twice a year;) So year-round, the #1 best way to reach Cloud and SaaS leaders are SaaStr digital assets.

Promote 109
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Google Search Generative Experience officially rolls out links to webpages within answers

Search Engine Land

Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers. You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer. “Starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages, and easily learn more by visiting the sites.

Launch 111
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Can An AI ‘Sidekick’ Make Us Faster and More Creative? 

Salesforce

Recently, I asked my 16-year-old son if he had heard of ChatGPT (“Um, yeah, dad.”) and I wondered if he was using it at school. He said it helps him generate templates or starting points for essays. I then asked him if ChatGPT makes him smarter. No, he said, just faster. So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work.

Legal 105
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Is Developer Productivity a Real Problem for Engineering Teams?

G2

Each engineering team is unique in how they are structured, operate, and execute their project, as well as how they measure the overall effectiveness and efficiency at the end of each work cycle.

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How hybrid teams can make better decisions

Martech

Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023. I recently helped an organization work through its challenges with hybrid work.

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A Deep Dive Into The Power Of AI, Going Multi-Product, And The 2023 Ecosystem: “What’s New” With G2 CEO Godard Abel

SaaStr

G2 is a unicorn startup that’s stayed in the game for over a decade. G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. Keep reading to learn how this $1B+ valuation SaaS company stuck it out through a long, slow slog in the beginning and has become the largest software marketplace today.

Product 98
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How Predictive Maintenance AI Transforms Facility Management

G2

While today’s world feels very online with the rise of remote work and an overwhelming amount of technological advancements, there’s no denying that our physical spaces are still precious. Given the massive disruption to daily life during a global pandemic, the importance of in-person facilities remains paramount.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin

Search Engine Land

Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals. As someone who has been using Python for years to help with data analysis and automation, this essentially rules a lot of my code defunct – but in a good way.

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My Summer as the First Content Design Intern

Salesforce

Would you trust an intern to help design a prominent piece of your product experience? Salesforce empowered me to do just that. This summer, I was Futureforce’s first intern on the Content Design team. I arrived at the Salesforce Tower full of energy and so many questions: Was I going to be able to actually make an impact? Who was I going to meet? How was I going to make the most of my time here?

UX 69
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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business.

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AI Models Playing Telephone May Lead To Model Collapse

David Meerman Scott

With more and more content generated by AI, a new peril has people who study these things buzzing, so-called “ model collapse ”.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Characteristics of Good Sales Leaders—A Quick List

Accent Technologies

Sales people are hard to manage and lead. Period. Sales leaders deal with big egos, driven mindsets, and strong personalities that are just hard to coach. So, sales leadership is hard. It takes a special person to be really good at it. That’s why you will find more talent in the sales organization than just about any other functional area. If you think about it, it's very true.

Sales 52
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17 Sales Tips to Boost Your Success

RAIN Group

Wouldn’t it be great if there were a silver bullet that would help you close more deals and make the most of your selling efforts? I hate to disappoint, but there isn't one. Sales success takes hard work and commitment along with skill and savvy. The best sellers are fluent in every part of the sales process. While there isn’t a single secret to selling, there are steps you can take to better engage with buyers and boost your win rate.

Sales 52
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How You Can Manage Field Service More Efficiently With AI

Salesforce

Customer expectations have never been higher. According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. That’s why you need the best field service management software to make the customer experience as effective as your service.

Service 52