Thu.Oct 10, 2024

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SKO Advice for Leaders from John Kaplan and John McMahon

Force Management

Force Management Co-Founder John Kaplan and five-time CRO John McMahon recently had an in-depth discussion on the Revenue Builders Podcast about sales kickoffs. Combining their years of experience, they hashed out what works and what doesn't when it comes to planning and leading a kickoff event as a revenue leader. Listen to the full podcast conversation here.

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The Quiet Liquidity Crisis in SaaS

SaaStr

So Thomasz Tunguz put together a great chart summarizing one of my top worries over the past 24+ months in SaaS. He summarized the M&A (acquisitions) of The Top 10 Software Acquirers. And what you can see is there is really almost no liquidity for startups and scale-ups in SaaS and Cloud at the moment. And there hasn’t been for a while: It was great times for SaaS liquidity in late 2020 through the end of 2021.

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What are marketers’ investment priorities as 2024 winds down?

Martech

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.

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Mastering the Sales Game: Expert Tips from Trainer Jessica Stokes

Sales Gravy

On this episode of The Sales Gravy Podcast, Lucy Beth Adams sits down with Master Sales Trainer, Jessica Stokes to discuss her journey in sales, from her early days in cold calling to becoming a top trainer. She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career. Key Takeaways: – Facing Rejection with Determination: Early sales careers can involve a lot of cold calling, rejection, and setbacks.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Mastering Cold Outreach: Proven Strategies for Breaking Through the Noise in Sales Prospecting

Iannarino

Struggling to break through the noise with your cold outreach? Here’s how to turn challenges into opportunities and secure those elusive meetings.

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How to use Microsoft Clarity for deeper website analytics

Martech

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

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GDPR & Cold Calling: How to Stay Compliant

Hubspot

GDPR compliance is a messy process to begin with, but trying to stay ahead of the regulation while B2B cold calling presents a whole other set of problems. In trying to wrap my brain around how to make cold calls under GDPR, I discovered two things: It’s totally doable (and legal) and it’s actually not that hard if you have a set of systems in place to carry it out.

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Why Do We Find “Objections” So Objectionable?

Partners in Excellence

“Objections,” more specifically, “Objection Handling” have been a fundamental part of sales training, probably since the first sale. I can imagine Adam saying to Eve, “But that’s not a Granny Smith, I prefer those… ” Fear strikes at the heart of too many sellers. “This call will be great as long as they don’t bring up these issues?

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Oracle aims to automate the complete customer service lifecycle

Martech

Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle. These enhancements come at no additional charge, said Jeff Wartgow, VP of product management, CX Service at Oracle: “Oracle does not believe in charging for AI advancements within applications.

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How to Build a Capability Framework That Enhances Business Performance

G2

Learn how to build a robust capability framework aligned with your organization's goals to enhance talent management, employee development, and business performance.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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AI-powered martech news and releases: September 19

Martech

It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company. The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution.

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Best Black Friday Software Deals in 2024: AI, CRM, and more

G2

Stay home for Black Friday this year. Forget waiting until Cyber Monday. Pop your leftovers in the microwave and shop these software deals from the comfort of your parents’ living room.

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Learn the anatomy of a martech center of excellence

Martech

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team is in-house, outsourced or a mix of both, understanding the key expertise required is essential for success. Let’s explore the various roles critical to building a strong martech COE. 6 essential pillars of a martech COE In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohes

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How to Balance Innovation and Compliance for Happier, Healthier Patients

Salesforce

The healthcare and life sciences (HLS) industry is experiencing a rapid digital transformation. From advancements in personalized medicine to the integration of AI and IoT, the potential for innovation is immense. HLS organizations are feeling the pressure to adopt new technologies that improve patient care , boost operational efficiency, and make better use of data.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Prime Big Deal Days kicks off holidays with slow start

Martech

Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime Big Deal Days concluded yesterday while Hurricane Milton made landfall near Tampa Bay. The extreme weather left its mark during a month when many have already started their holiday shopping. Salesforce found U.S. digital traffic down 6% in Southeast states in the days preceding Prime Big Deal Days.

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Dear SaaStr: I’m at $50m ARR Losing $10m A Year. How Do I Get to Break-Even Fast?

SaaStr

Dear SaaStr: I’m at $50m ARR Losing $10m A Year. We are growing about 20% and have limited cash in the bank. How Do I Get to Break-Even Fast? 1/ You probably have 50+ sellers at $50m ARR. You probably need half of them. That’s tough but true. Cut anyone below mid-pack. Concentrate leads in those that close the best. Especially when growth slows, you almost always do better concentrating leads in your top closers.