Anthony Cole Training
FEBRUARY 2, 2011
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Pointclear
FEBRUARY 2, 2011
Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. (Wiley, 2011). Follwer her on Twitter @marketingprofs. As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly
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Hubspot
FEBRUARY 22, 2011
Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook. I decided to investigate how much of pain is involved in setting up a custom tab on Facebook using an iframe.
Closing Bigger
FEBRUARY 20, 2011
'Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sales Gravy
FEBRUARY 2, 2011
For years it has been said people buy from people they know and trust. Today, that sales statement or truism may need to be revised to people buy from people they know, trust and who provide value if the goal to increase sales is to be achieved.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Pointclear
FEBRUARY 21, 2011
Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time. From initial visions of Rosie the Riveter and the sounds of “You’ve Come a Long Way Baby” (somehow, the fact that you have your own cigarette now, baby, does not seem like a reward—but I am probably dating myself here), I moved on to come up with this list of the top 20 women of all time and their traits that inspire.
Hubspot
FEBRUARY 15, 2011
Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. In the wake of these Pages updates, another major change has taken place: this one will impact any business that creates custom tabs for their Facebook Page. Through its developer site, Facebook offically announced that businesses can now use iframes to build custom tabs for Facebook pages instead of Facebook Ma
Closing Bigger
FEBRUARY 20, 2011
Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients.
Sales Gravy
FEBRUARY 14, 2011
Your customers are your greatest asset and the key to your business growth. If you've served your current customers well, then they already like and trust you.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Anthony Cole Training
FEBRUARY 25, 2011
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Pointclear
FEBRUARY 16, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought provoking article. I am asking you to take another journey of counterfactual reflection. i. Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation.
Hubspot
FEBRUARY 10, 2011
A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these pages to market on Facebook. Earlier this week, we shared that Facebook started allowing businesses to advertise stories shared on their pages. Today, the company announced some major changes to the page platform.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Closing Bigger
FEBRUARY 20, 2011
Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients.
Score More Sales
FEBRUARY 15, 2011
Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Grow Sales Through Brainstorming? by Lori Richardson on February 15, 2011. It may seem simplistic that some of the best ideas to grow revenues are simple. Simple does not mean easy, rather simple means that you don’t need to spend months strategizing when you can do regularly held brainstorming sessions to get your team on track and to keep focus on better ways to grow revenues.
Engage Selling
FEBRUARY 15, 2011
Hubspot
FEBRUARY 18, 2011
A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social. Yesterday Google launched an upgrade to its search engine, adding social results for users signed in with their Google accounts.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
FEBRUARY 25, 2011
There's no doubt about it. The marketing world is abuzz with the effects mobile usage is having -- and will continue to have -- on consumers' purchasing decisions. As if the shift toward inbound marketing and away from traditional, outbound marketing wasn't enough of a change for us marketers to adapt to! Now, we need to be concerned with consumers' increasing use of the web on their mobile devices.
Hubspot
FEBRUARY 17, 2011
Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges. Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills. If Lil' Wayne hadn't already established himself as one of social media's elite, his most recent overtaking of the Guinness World Record for most "Likes" to a post on Facebook in 24 hours certainly did the job.
Hubspot
FEBRUARY 10, 2011
The goal of your website should be to generate traffic, leads, and customers. People are going to choose to buy from or hire your company based on the content of your site, not the design of your site. Yes, the design should be good from a usability perspective, but that doesn’t mean overly sophisticated or complex. But most importantly you shouldn’t be sacrificing your profit-generating capabilities because of a redesign or a possessive designer/developer.
Hubspot
FEBRUARY 10, 2011
"Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss,’ that giving customers a small, free taste gets them coming back with cash in hand.” Rework, From the Founders of 37 Signals. I wish I could say the title of this post is my own. It’s not. Recently, I had the pleasure of listenting to a presentation with this title from John Moore of Brand Autopsy , a consultancy helping businesses that aspire to become compelling brands.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Hubspot
FEBRUARY 3, 2011
LinkedIn , which is in the early stages of becoming a public company , is clearly working on improving their platform. LinkedIn Skills launched today, allowing users to search for a specific skill across the LinkedIn platform. If a user searches for a specific skill, LinkedIn returns key people within that community, top locations, related companies, relevant jobs, and relevant groups.
Hubspot
FEBRUARY 4, 2011
Yesterday afternoon, fashion designer Kenneth Cole made an inappropriate tweet about the current situation in Egypt: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC". Regardless of particular political sentiments that a reader might have, thousands of people reading the tweet were immediately outraged and horrified.
Hubspot
FEBRUARY 1, 2011
This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. There has been lots of other Angry Birds news as of late, but you can be sure that the promise of new levels got fans more excited than any board game or line of plush toys ever could. Myself included. But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to bu
Hubspot
FEBRUARY 1, 2011
In preparation for my upcoming Science of Email Marketing webinar , I've been digging into a giant dataset of over 9.5 billion email sends from our friends at Mailchimp , and I've found a number of surprising things. The first thing I noticed was that emails sent on Saturdays and Sundays tend to have much higher clickthrough rates than those sent during the business week.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hubspot
FEBRUARY 15, 2011
Enchantment is a feeling you want every customer or prospect to have towards your business. How do businesses like Apple, Zappos and Virgin America create the feeling of enchantment in their customers' minds? Guy Kawasaki, author, co-founder of Alltop and former chief evangelist at Apple, can tell you how. In his new book, Enchantment: The Art of Changing Hearts, Minds, and Actions , Kawasaki explains how any business can enchant like the most powerful and engageing brands in the world.
Hubspot
FEBRUARY 28, 2011
Facebook has been living in a two-button world. First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. While these two buttons have both been used for awhile, they actually operated differently in terms of how they allowed individuals to share information on Facebook.
Hubspot
FEBRUARY 7, 2011
A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. The people we’re connected to and their opinions also play a major role in what and how we buy. Of these people, friends and family typically carry the most influence and we’re connected with friends and family through Facebook.
Hubspot
FEBRUARY 9, 2011
Facebook has added a new option for marketers using its self-service ad platform, Sponsored Stories. Facebook's self-service advertising platform has traditionally allowed businesses to promote their fan pages and to create and display ads on Facebook. Sponsored Stories takes advertising on Facebook a step further. This new ad unit allows page admins to pay for additional distribution of page stories as well as user updates that mention them in Facebook’s ad space.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
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