Sat.Jun 01, 2024 - Fri.Jun 07, 2024

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Rules For Using Artificial Intelligence in B2B Sales

Iannarino

Everywhere you look, you find artificial intelligence. No other technology has been adopted faster than AI. Unfortunately, some sales organizations and their leaders use the technology in ways that cause side effects that make it difficult for salespeople. We need a set of rules that may reduce the damage it might create.

B2B
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Don’t Leave This At the Office

Engage Selling

Laptop – check. Latest financial report – check. Product overview – check. Wait – there is one thing you need to bring to the client meeting… For more strategies like … The post Don’t Leave This At the Office first appeared on Colleen Francis - The Sales Leader.

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3 Keys to Increase Customer Acquisition & Deposit Growth

Anthony Cole Training

Working with community banks across the country, we understand that now is an important time to have the right people in the right place, asking the right questions, to address the flow of deposits. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. This presents problems and opportunities for every bank.

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Explore Our 16 Strategies for Improving Salesforce Adoption

Veloxy

Did you know that around 77% of sellers cannot efficiently complete their tasks? Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. Many organizations devote a large portion of their budget to tools and programs designed to streamline their operations. However, one of the main hurdles facing CEOs and sales executives is failing to onboard their teams adequately.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Uncover Hidden B2B Sales Insights Within Your Organization

Iannarino

Unlock the secret sales potential hidden within your company's walls.

B2B
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Maybe It’s You

Engage Selling

Aren’t happy with the info you’re getting from your prospects? Don’t blame the buyer – ask yourself these tough questions instead… For more strategies like this, check out my sales … The post Maybe It’s You first appeared on Colleen Francis - The Sales Leader.

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Latest Podcasts: Scaling Sales Teams

Force Management

This month's Revenue Builders Podcast guests shared the kind of lessons you can only learn from experience. From startups to enterprise, these leaders have failed and iterated to find what works - and they joined John Kaplan and John McMahon to share the wealth. Dig in below for stories about founding and scaling startups, growing as a sales leader, hiring and implementing new product models, and establishing a winning sales discipline.

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Consultative Selling: Listening Closely with Interest

Iannarino

If you ask a non-salesperson whether salespeople tend to be better at speaking or listening, most will answer they are more adept at speaking. They may also suggest that salespeople are not good listeners. If you want to improve your ability to practice consultative selling, you need to listen closely and with interest.

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Google won’t index sites that do not work on mobile devices after July 5th

Search Engine Land

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

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Maybe Only 10%-15% of VC Backed Startups Can Raise Another Round Right Now

SaaStr

So we took a look at some of the data from Emergence Capital’s survey of 600+ venture-backed software startups the other day , and they updated it with a bit more data on the Top Decline of Venture-Backed Startups Here: The summary data of the Top Decline leads to a rough conclusion: only the top 10% or so of venture-backed start-ups can likely raise another VC round.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Gone in 30 seconds: Marketing in an increasingly distracted world

Martech

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

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Master Consultative Selling with High Gain Questions: Techniques for Effective B2B Sales

Iannarino

Unlock the true potential of consultative selling by mastering high-gain questions that drive meaningful client conversations.

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Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Search Engine Land

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have

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“That Guest” At The Get-Together….

Partners in Excellence

I hate being trite with this analogy, but I will. My post “Cold Calling Was Never ‘Alive'” generated a lot of interesting questions and conversation. They were variations on the same theme, “I need to get to these people to tell them how we can help them… I need to share our experience in working with customers like them… I need to schedule a demo of what we do……” Repeating myself: Customers don’t care about it until they do!

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The marketer’s guide to state data privacy laws

Martech

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

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Mastering B2B Sales: Essential Changes Sales Leaders Must Implement Now

Iannarino

If you're struggling with abysmal win rates and failing to meet quotas, it's time to make significant changes to your B2B sales strategy.

B2B
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Going Upmarket and “More Enterprise” is Great. But Don’t Let It Be an Excuse to Hide From Slowing Customer Growth.

SaaStr

So this may seem like a pretty specific post, but it’s a big and real issue I see so, so often these today in SaaS companies at scale, from $20m-$200m+ ARR: They’re reacting to tougher times by going “more enterprise” That can make a lot of sense. But they’re using bigger deals to hide the fact they aren’t growing new customers enough.

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“We Are Human Beings First, ….

Partners in Excellence

One of my favorite musicians is Yo Yo Ma. I was listening to an interview of him, he was reflecting on his mentor, Pablo Casals. Casals was probably the best cellist of his time. Yo Yo Ma quoted Casals, “I think of myself as a human being first, a musician second, a cellist third.” It’s something we must reflect on and constantly remind ourselves of.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

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9 Trends That Will Drive Investment Decisions in Singapore’s Tech Sector

Sales Pop!

Singapore’s tech sector has long had its fingers in many pies, with businesses in the city-state taking a globally critical role in everything from petrochemicals and heavy industry to bioscience products and precision engineering. However, these and likely every other industry in the country is set to be transformed forever by rapid advancements now taking place in the field of digital technology.

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Why Compelling Change in Sales Conversations is Crucial: Strategies for Success

Iannarino

Discover how mastering the art of answering "Why change" can transform your sales conversations and close more deals.

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When You Want to Hire a VP From a Big Tech Company, What Are You Competing With? $800,000 a Year

SaaStr

So recently I’ve had conversations with several VPs and senior Directors at leading tech companies. I almost never ask anyone how much they make. I don’t care and it’s not me. But in this case, I was talking with folks thinking of making the jump to startups. Usually more scale-ups, at $20m+ ARR or later. But looking to make the jump.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Marketers, it’s time to walk the walk on responsible media

Martech

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

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Perplexity Pages showing in Google AI Overviews, featured snippets

Search Engine Land

AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed reports or informative guides.

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How Sales Leaders Can Achieve Success by Prioritizing Sales Effectiveness

Iannarino

If you're tired of following trends that lead nowhere, it's time to make sales effectiveness your top priority.

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When The #1 Sales Rep Stumbles

SaaStr

So several times now I’ve seen the #1 sales rep that was just crushing it for quarter after quarter … then a few years down the road … later become one of the lowest performers. From #1 to the bottom of the leaderboard. And the fall often happens pretty quickly, even if at the time, it’s hard to see clearly. Not usually. Usually, the top reps, the #1 and #2 reps, they hit sort of an elite level of understanding of the process, prospects, and industry.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How to transform martech and multichannel marketing for the AI era

Martech

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu

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How the Google leak confirms the significance of author and publisher entities in SEO

Search Engine Land

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization.

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GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks

Sales Hacker

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Typically, he has served as the first sales (and first non-technical) hire reporting directly to a technical founder. Robert started his career at Charles Schwab but joined Stack Overflow ($1.8B exit), then Tempo Automation ($900M IPO) and is now part of the founding team and VP of Revenue at Lambda ($1.5B valuation).

GTM
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Dear SaaStr: What is a “Good” Exit Strategy for a SaaS Company Raising a Seed Round?

SaaStr

Dear SaaStr: From An Investor’s Perspective, What is a “Good” Exit Strategy/Plan for a SaaS Company That’s Raising a Seed Round? Ok, people are going to tell you not to have a slide or discussion on an “exit strategy” and they are right. An “exit strategy” slide in a VC pitch deck makes you look like someone not going for it, not really.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.