Sat.Oct 07, 2017 - Fri.Oct 13, 2017

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How Great Salespeople Continue to Learn and Earn

Anthony Cole Training

When I Googled ‘Keys to Great Sales Success’ here are some of the links I found interesting:

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Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. Before you get all hung up on what shade of green to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture.

Represent 101
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Using Dual Process Theory for Higher Conversions

ConversionXL

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.

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Solving the SDR Debate: Sales or Marketing?

Openview

It’s an age-old question: should SDRs report to sales or marketing ? Ask five people, and you’ll get five different answers based on individual experience and factors ranging from company stage to the SDR career path to the individual personalities and preferences of a company’s heads of sales and marketing. It’s a complex issue that is always evolving as the marketplace changes.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The 5 Biggest Sales Hiring Mistakes and the Top 5 Resume Claims That are Fake

Understanding the Sales Force

Image Copyright iStock Photos. I always enjoy reading articles that expose things I don't know about topics I enjoy, like 7 Unsung Built-in Gems in Mac OS X. I had the opportunity to provide that kind of training to a dozen or so sales leaders on some of the less obvious findings and relationships in Objective Management Group's (OMG) Sales Candidate Assessments and how to use them.

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3 ways your salespeople are multiplying by zero

Membrain

Grab a ten-year-old and they can remind you of this important math concept: Any number multiplied by zero, is zero.

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Things Clients Notice That You Don’t

Engage Selling

Are you blind to the major turnoffs you may be exhibiting to your clients and prospects?

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How to Lead the 4 Stages of Sales Negotiation

RAIN Group

"Leadership is the capacity to translate vision into reality.". Warren Bennis, Author, On Becoming a Leader. When it comes to sales negotiations, all too often sellers: Don't plan for successful negotiated outcomes. Let the buyer define the negotiation process and venue. Allow the buyer to set the agenda for negotiation-focused meetings.

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Why You Must Avoid Value Blindness in Sales Conversations

SalesProInsider

Beauty is in the eyes of the beholder , wrote Plato in the 3 rd century BC. Well, so is value, writes me today. If buyers don’t see the beauty or value of what you sell, that’s value blindness. And buyer’s value blindness will stop your sales opportunity right in its track. Value blindness can create a big problem when trying to convert leads- if it’s not easy for the buyer to see the value of your solution, they most likely won’t put the energy into figuring it out

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Do You Even Qualify to Be Called a Salesperson?

The Sales Hunter

I’m proud to be in sales. In fact, I’m not just proud — I’m very proud. But I admit that wasn’t the case early in my career. I got into sales only because I couldn’t afford car insurance due to my driving record, and I took a sales job purely because they offered me a […].

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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30 of the Funniest Tweets About Social Media We've Ever Seen

Hubspot

There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it's easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 people around the world, and one-third responded that they feel "awful" after browsing social media -- with Facebook taking the crown for most awful feelings induced.

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InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals

InsightSquared

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. As part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations.

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Sales Effectiveness: Focus On The Individual Or The Organizational Performance?

Membrain

The other day, Matt Dixon and I were having a discussion, trying to solve all the problems of sales. As is often, the case in these discussions, we started reflecting on a lot of broad and, possibly, esoteric issues.

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Sales Objection Handling – A Step By Step Process

The 5% Institute

One of the more common questions I am asked by my Students is sales objection handling. Ranging from money, to ‘needing to think about it’, there are all kinds of objections you’ll come across when having conversations with your potential clients. Below I’ve outlined a simple process you can use and follow, to breakdown where the objection is coming from, and then secondly, work with them (rather than fighting them ), to overcome it.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Live From Mark Zuckerberg's #OculusConnect Keynote

Hubspot

Here it is: the fourth installment of one of Facebook's biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and we'll be there to bring you the highlights of his thoughts and insights in realtime. The event comes at an interesting time for Facebook. The company has been under a growing amount of pressure to answer questions about its possible involvement in the 2016 U.S. presidential election, with particularly high scrutiny for how it

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How to Easily Increase Sales x10 Using Emails

SalesHandy

Email lists are widely used by companies in every line of business. A sales email provides a customizable link from your customer to your company. Sales emails build on the existing relationship with the customer and can also be used to target new customers. With a successful email list, you can drive repeat business and new sales to your web site. This article will detail four steps to optimize your email list. 1.

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The Flip Side Of AI/Machine Learning

Partners in Excellence

Everyone in sales and marketing is jumping on the AI/Machine Learning bandwagon. Mistakenly, too many think of these technologies as the silver bullet that will enable us magically to increase engagement, increase our ability to connect with customers, and fill the ever widening gaps in quota and revenue attainment. Everyday, I see dozens, if not more articles on the power of AI/Machine Learning in sales and marketing.

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How many leads must you create to achieve sales forecasts?

Pointclear

To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio. Now you have the number of units that will be sold in the coming months without lead generation. This is the basis for projecting the number of leads needed to make the forecast from sales leads for the new year.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Sales Motivation Video: How Confident Are You When Stating Your Price?

The Sales Hunter

Your confidence — including your eye contact and tone of voice — is vitally important when stating your price. Too many salespeople are confident right up until they have to be clear about the price. Then they hesitate or their voice gives them away, and the customer leverages this hesitancy. You must be confident when […].

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How to Sell More in Less Time!

Engage Selling

Improving productivity to be a more profitable seller – everyone wants to do it, but few actually succeed at it. I’m providing some simple (but extremely powerful) strategies in this live video that you can apply to sell more in less time.

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“All Generalizations Are Wrong….” Be Aware Of Expert Advice

Partners in Excellence

1000’s of blogs from real and self-proclaimed experts appear every day. Each asserts they have “the answers.” Often, these answers are based on deep experience from the writer. We can learn a lot in reading those. We are hungry for answers. Each of us faces challenges that are real and very difficult. We are anxious to find answers, often leaping to “magic solutions” based on the experience of some pundit.

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First Annual Benchmark Survey to Identify Trends in Sales Enablement Technology Use

SBI

I have a passion for sales technology. It’s kind of my thing. Nancy Nardin? Oh, she’s that SalesTech person! Having spent 100% of my time studying the SalesTech market for the past 8 years, you can imagine how excited I am to be the one to launch the world’s first comprehensive benchmark study to track SalesTech usage trends over time.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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People Don't Do Dumb Things on Purpose

Sales Gravy

Good leaders know that when someone is doing the wrong thing, there is a reason. During seminars when I teach leaders the principle that “People don’t do dumb things on purpose.

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Right on the Money

Engage Selling

Pop quiz: name me three companies who’ve mastered the art of sales acceleration today. You’d likely pick giant performers. Answers might include Apple, SAP and Salesforce. Or maybe exciting newer companies like Shopify, FAEF, YOUi Labs Inc., and Kinnser Software.

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Customer Loyalty in the Digital Age with Jay Baer

Sell Or Die

Our guest this week is Jay Baer, founder of ConvinceAndConvert.com. Jay is a 24-year digital expert, a global keynote speaker and emcee, a New York Times best-selling author, a trusted advisor to dozens of brands, an active investor in tech startups, and a member of the Word of Mouth Marketing Hall of Fame. Jay stopped by to discuss how digital trends have changed marketing and customer relationships over the past few decades.

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How Inbound Fits Into A Successful ABM Strategy

SBI

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Your Customer Is As Afraid Of You As You Are Of Them

Sales Gravy

Fear is the reason we don’t call. Fear is the reason you avoid most things you know you should do. There are many times throughout the week that we think about picking up the phone to call a customer, or a prospect, but do not. We avoid it.

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Staying Above the Noise with Your Prospects | Sales Strategies

Engage Selling

A few weeks ago, I ran a Facebook Live video and we talked specifically about tactics and strategies to sell in a crowded marketplace.

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How to Easily Increase Sales x10 Using Emails

SalesHandy

Email lists are widely used by companies in every line of business. A sales email provides a customizable link from your customer to your company. Sales emails build on the existing relationship with the customer and can also be used to target new customers. With a successful email list, you can drive repeat business and new sales to your web site. This article will detail four steps to optimize your email list. 1.

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If You're Not Building a Bot, You're Already Behind. [Video]

Hubspot

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.